Breaking: British Cultural Center in Korea Transforms into Key Public Diplomacy Platform
SEOUL, Korea – The British Cultural Center in Jongno-gu, Seoul, has been a beacon of cultural exchange and language education for decades. From its humble beginnings as a study abroad and English learning hub in the 1970s, it has now emerged as a pivotal platform for public diplomacy, blending language, education, and culture to foster deeper connections between Korea and the United Kingdom.
From Language Academy to Public Diplomacy Powerhouse
The British Cultural Center, once the sole window to British culture in Korea, has evolved into a dynamic space for public diplomacy. This transformation involves a blend of public and private cooperation, unlike traditional official diplomacy. The center’s role extends beyond mere educational institutions or cultural centers, acting as a base for diplomatic activities beyond the embassy.
Language Diplomacy in the Classroom
The center’s renowned ‘English Academy’ focuses on more than just teaching language; it aims to cultivate understanding and cultural appreciation. Neil Roberts, the British Cultural Center Asia-Pacific Leader, emphasizes that the educational philosophy is about “suggesting a way of understanding the world.”
The center’s 90-year history underscores its commitment to cultural exchange as a means of public diplomacy. Established in 1934, it has been instrumental in promoting openness, respect, and mutual understanding across over 100 countries.
Educational Programs Tailored for All Ages
The Kinder Plus program combines emotional and physical activities for infants, while Primary Plus offers project-based learning for elementary students. The ‘Returnees’ program supports students returning from abroad, fostering multicultural respect and creativity.
Roberts advises, “Learning must be a meaningful experience, not just about visible achievements. Early childhood education should focus on exploration and curiosity, allowing children to absorb language naturally.”
Cultural and Art Exchange Programs
Annual cultural events and art exchanges provide citizens with diverse opportunities to connect with the UK. Shakespeare plays, contemporary art exhibitions, and workshops on themes like environment and gender are part of this strategy. The center also operates local programs to expand its cultural network nationwide.
In February 2022, the ‘Hanyoung Culture City Exchange Seminar’ connected Chungju and Seogwipo in Jeju with British cultural city planners, discussing strategies for cultural city planning and operation.
Strengthening Public Sector Cooperation
The center has strengthened its cooperation with the public sector, planning special programs for the ‘Reading Seoul Plaza’ and opening English language and culture programs at libraries, such as the ‘Hello, Britain’ initiative at the Seocho District Naegok Library.
The British Cultural Center’s evolution into a public diplomacy powerhouse showcases the enduring impact of cultural exchange and education. As it continues to innovate and expand its programs, it remains a vital link between Korea and the United Kingdom, fostering mutual understanding and cooperation.
