[아시아에이=이준호 기자] Timon announced on the 11th that the nation’s first game-specialized talk show-type web entertainment ‘Game Addendum’ has successfully completed season 1 with more than 25.78 million video views.
The game appendix is an original content co-produced by Timon with Free Kong, a subsidiary of Africa TV, and Aurora Media, an affiliate of Green Snake Media. Super Junior’s Kim Heechul, Kim Seong-hoe, and Sung Seung-heon’s three MCs shared episodes covering various games and industries from the 90’s to the present, receiving a favorable response from gamers. The last 12 episodes aired recently, ending season 1.
The game appendix provided fun by selling talk show contents as well as broadcasting-related products. As a result of introducing electronic products and household goods seven times, a total of 1.27052 billion won in sales was also recorded. In addition to video production, a live sales broadcast was also organized through Timon’s live commerce platform ‘TV On’, leading to high sales.
The company evaluated that it is meaningful that the majority of viewers are young, especially. Analyzing the age group that actually watched the game appendix, it was found that the 18-34 age group accounted for 71%. In line with the fast and light ‘snack culture’ content trend, a number of ‘shorts’ videos were posted, which garnered 20 million views and attracted great attention from the younger generation.
This influx effect also appears in shopping, and 56% of Juju Tech laptops, a product sold in connection with broadcasting, were found to be purchased by the 2030 generation. It is interpreted that content commerce played a key role in communicating with the MZ generation and leading shopping.
Due to the popularity of the game appendix, season 2 is being prepared. It plans to develop and introduce PB products related to games such as food and fashion.
Park Seong-ho, head of Timon’s alliance strategy division, said, “It is the result of efforts to naturally incorporate commerce elements into content and enhance fun and information at the same time. will be introduced,” he said.