The Genesis brand (hereinafter referred to as Genesis) successfully finished the ‘2022 Genesis Championship’ held at ‘Jack Nicklaus Golf Club Korea’ in Songdo, Incheon for four days from October 6th to 9th.
Kim Young-soo (33 years old, PNS Holdings), who recorded a final total of 6-under 282 in the fourth round, won the championship, and became the owner of the Genesis GV80 vehicle, which was injured and 300 million won in prize money. At the same time, it has also obtained qualifications to participate in three overseas tour competitions: ▲ ‘Genesis Invitational’, ‘Genesis Scottish Open’ and ‘The CJ Cup’ to be held next year.
After taking the lead on the 7th hole in the last round, Kim Young-soo achieved the first professional championship in his career by keeping it to the end.
The ‘2022 Genesis Championship’ was held with great anticipation and interest from domestic golf fans than ever before, as the easing of domestic quarantine guidelines made it possible for visitors to participate again. For four days, about 8,000 galleries visited the site to support the players.
In order to meet these expectations, Genesis has prepared a tournament with a variety of configurations under the theme of ‘Inspiring Journey’ so that players can grow one step further and fans have a special experience.
Above all, Genesis did not spare any support so that the contestants could display their best performance. Hotel accommodation was provided during the competition period, and a dedicated movement route was provided at the stadium to ensure that the players did not overlap the gallery and movement.
In addition, 8,500 golf balls from 6 popular brands were prepared in the driving range and a launch monitor was installed so that players can refine their sense of play in an environment similar to the actual game.
In addition to the exclusive lounge for players and caddies, it also expanded convenient spaces such as a ‘family lounge’ for their families to help players focus on the game.
Genesis did not miss the consideration for the caddy. For the first time this year, we prepared a separate trophy for the winning player’s caddy, and exhibited the caddy bibs worn by the past winners’ caddies at Gallery Plaza. .
Jae-Hoon Jang, President of Genesis, said, “I hope that not only the players, but also the spectators who watched the game in the field, will find inspiration for a higher leap.” We will support them so that they can play an active part on the global stage.”
After winning the championship, Kim Young-soo said, “I won my first championship at the ‘Genesis Championship’, and I still can’t believe it.”
He continued, “I waited a long time for my first win, but I did it this way and I want to win one more time in the remaining competitions. I am able to get to this stage thanks to everyone who has supported me even in difficult circumstances.”
The audience-only program that received the most positive response from the field was a gastronomic experience service provided through collaboration with a restaurant listed in the ‘2023 Michelin Guide Seoul’.
The ‘Honorary Observer’ program, which allows you to follow the players on the course and watch the game, was also popular. For customers who purchased lounge tickets, Genesis selected 5 teams (10 people) for each round, giving them a special experience to enjoy the players’ play closer than anyone else.
In addition, the latest Genesis models such as the G90, G70 Shooting Brake and GV60 were exhibited and cell phone charging service using the electric vehicle V2L (Vehicle to Load) function also drew attention.
Meanwhile, Genesis has been actively sponsoring golf at home and abroad since the brand was launched.
This year, Genesis was the title sponsor of the ‘2022 Genesis Scottish Open’ held in Scotland and the ‘2022 Genesis Invitational’ held in California, USA. He participated in the ‘Abu Dhabi HSBC Championship’ as an official vehicle sponsor.
Starting with the ‘2023 Genesis Invitational’ scheduled to be held in February next year, the company plans to provide customers with a unique brand experience of Genesis by sponsoring various domestic and international golf tournaments. (End)
<사진설명> ‘2022 Genesis Championship’ successfully completed
The Genesis brand successfully finished the ‘2022 Genesis Championship’ held at ‘Jack Nicklaus Golf Club Korea’ in Songdo, Incheon for four days from October 6 to 9.
(Picture 1) (From left) POSCO O&M CEO Jeong-su Kim, Korea Professional Golf Association Chairman Koo Ja-cheol, Genesis President Jang Jae-hoon, caddy Kim Jae-min, winner Young-soo Kim, Hyundai Motor Group Chairman Chung Eui-sun, PGA Tour Senior Vice President Christian Hardy, Renaissance Club CEO Jerry Sabadi , DP World Tour CEO Keith Paley
(Picture 2-3) Hyundai Motor Group Chairman Chung Eui-sun (left) and ‘2022 Genesis Championship’ winner Kim Young-soo
(Picture 4) (From left) Genesis President Jae-Hoon Jang, caddy Jae-Min Kim, ‘2022 Genesis Championship’ winner Young-Soo Kim
