2023 China Sports Industry Development: From Manufacturing to Service, Urban to Rural, Outdoor Expansion

2023-12-22 01:59:00

Xinhua News Agency, Beijing, December 21 (Reporters Lin Deren, Yue Ranran, Wang Junbao) The haze of the epidemic has dissipated, and China’s sports industry has ushered in a new starting point for development in 2023.

The sporting goods industry is transforming from manufacturing to service, the competition performance industry is revitalizing in cities and rural areas, and the outdoor leisure industry is also ushering in new development opportunities.

“+Culture”, “+Tourism”, “+Health”, “+Training”…

In 2023, the integration of sports and various fields will gradually deepen, and many new “games” will be derived. The engine role of driving local economic and social development will become more prominent, adding new momentum to economic development.

The sporting goods industry seeks new space from the “whole chain”

In 2023, more and more exhibitors will begin to change the previous model of selling individual products. Providing a complete set of solutions to sports venues, parks, schools, communities, etc. is becoming a new trend pursued by sporting goods companies.

On May 26, visitors viewed the exhibits at a basketball supplies booth at the 2023 (40th) China International Sporting Goods Expo held at the Xiamen International Convention and Exhibition Center.Photo by Xinhua News Agency reporter Yan Zhihong

The 2023 (40th) China International Sporting Goods Expo has arranged the “2023 China Sports Expo Intelligent Fitness Equipment Configuration Plan Selection Activity”. Compared with the previous years, this year’s selection event focused more on the presentation of “integrated solutions”, focusing on “children’s outdoor fitness equipment configuration plan”, “community sports and health center-indoor fitness equipment configuration plan” and other “user groups + application scenarios” “Double dimensions, frame the selection categories and set the selection rules.

“National fitness is personalized and provides a larger market for the sporting goods industry. There is unlimited space to imagine between national fitness and sporting goods consumption. The lifestyle of sports and the movement of life will produce many things in the future. The demand for products is the best driving force for the development of the sporting goods industry.” said Luo Jie, vice chairman and secretary-general of the China Sporting Goods Industry Federation.

Wang Yuxiong, director of the Sports Economics Research Center of the Central University of Finance and Economics, believes that moving from the manufacturing field to the service industry and realizing the servitization of the manufacturing industry will be an obvious feature of the development of the sports goods manufacturing industry in 2023. In addition, during this year, various companies accelerated the pace of transformation and upgrading, continuously improved the added value of products, and the market prospects were broader.

Huang Haiyan, a professor at Shanghai Sport University, said: “In terms of sports industry policy, we have been advocating that the sporting goods industry develop towards automation, technology and greening. In addition, this year major brands are paying more attention to the ‘national trend’, which is also a new the trend of.”

New ways to play urban and rural competitions open up new ideas

In 2023, “marathon fever” is back.

In the first half of the year alone, there were 133 events registered with the Chinese Athletics Association. On November 25th and 26th, more than 20 marathons were started across the country.

On December 17, the 2023 Hangzhou Marathon kicked off at the Huanglong Sports Center, and the contestants started off.Photo by Xinhua News Agency reporter Huang Zongzhi

Li Xiaoping, director of the Jiangxi Provincial Sports Bureau, said: “This year alone, the Nanchang Marathon has brought in various operating income of 125 million. The driving effect is very obvious, mainly concentrated in hotels, hotels and various commercial consumption. Marathon registration is very popular, and it is difficult to win a seat. It should be said that (the marathon) has a very strong impact on the consumption of the entire cultural tourism and commerce, and has become a great driving force for the economic and social development of Jiangxi.”

From international competitions such as the Chengdu Universiade and the Hangzhou Asian Games, to professional leagues such as the Chinese Super League, Chinese League One, and CBA, to the emerging private events such as the “Village Super League” and “Village BA”, sports events have shown strong momentum in driving sports tourism.

In the new season, the CBA League has launched a new slogan “In the Name of the City”, striving to strengthen the relationship between the team, the city and the fans, and further enhance the league’s role in driving local economic growth. After the home and away system was restored, the attendance rate in the first stage of the 2023-2024 CBA League season was excellent. The actual total attendance in the first ten rounds of the regular season exceeded 470,000, and the average attendance per game exceeded 4,700.

On August 13, spectators watched the game live at the Village Supermarket in Rongjiang County, Guizhou Province.Photo by Xinhua News Agency reporter Liu Xu

In the countryside, the craze for sporting events is surging. With more than 48 billion page views on the entire network, “Village Super” has become the top sports traffic in the new media era and new stage of development. The holding of the National and American Country Basketball Competition also gave the Country Basketball League a “national version”. In addition to basketball and football events, rural sports events with different characteristics have appeared in table tennis, badminton, dragon boat and other events. Diversified “rural sports IP” has gradually become an important focus in many places to promote the integration of sports and tourism to help rural revitalization. hand.

Wang Xueli, director of the Sports Industry Development Research Center of Tsinghua University, said: “The popularity of rural sports events reflects a new model of rural governance. In fact, sports are playing an increasingly important role both in cities and in rural areas. Role. Sports have brought people closer to the city and the relationship between people and the countryside. The popularity of sports also shows that our high-quality development, rural revitalization and other grand strategies include not only material enrichment, but also spiritual enrichment. “

Outdoor sports become a new blue ocean for industrial development

In 2023, China’s outdoor sports development will usher in another spring. From city blocks to country trails to mountain roads, you can see people hiking, running or biking everywhere. Amid the novel and diverse development models across the country, the outdoor sports industry is heading towards a new blue ocean.

“This is a good social phenomenon. It shows that people’s demand for physical and mental health and closeness to nature is increasing. It also shows that the prosperity of our country’s industrial infrastructure has given more space for outdoor sports.” State Sports General Administration Sports Culture said Huang Jin, director of the Development Center.

On September 22, the 2023 China Anlong Dushan International Rock Climbing Week Climbing Challenge kicked off at the Anlong National Mountain Outdoor Sports Demonstration Park in Qianxinan Guizhou Buyi and Miao Autonomous Prefecture. Contestant Zhu Jie competed in the open group natural rock wall red dot competition. middle. Published by Xinhua News Agency (photo by Liu Chaofu)

“Take Yunnan as an example. Various outdoor associations at all levels are booming. Mountaineering, running groups, cycling and other clubs are thriving. The number of participants in outdoor sports is constantly increasing. The number of people who engage in outdoor sports more than once a week exceeds 22 million.” Yunnan Province Yang Zhonghua, director of the Sports Bureau, said.

The “China Outdoor Sports Industry Development Report (2022-2023)” released by the 2023 China Outdoor Sports Industry Conference shows that in the first half of 2023, the number of orders related to outdoor sports increased by 79% compared with the same period in 2022, and increased by 221% compared with the same period in 2019. %.

In October this year, the National Development and Reform Commission, the State Sports General Administration and other departments released the “Action Plan to Promote the Construction and Service Improvement of Outdoor Sports Facilities (2023-2025)”, proposing to promote the total scale of the outdoor sports industry to reach 3 trillion yuan by 2025. . This “played” trillion-level industry reflects the people’s growing demand for a better life, and also reflects the new changes in the high-quality development of China’s economy.

Yang Xueyuan, director of the Economic Department of the State Sports General Administration, said that in recent years, the development of my country’s outdoor industry has achieved a historic leap, providing a new way for the transformation of “lucid waters and lush mountains” into “gold and silver mountains”. “In the next step, policy support will focus on building outdoor sports brand projects, actively introduce more high-energy, high-standard events, and promote the vigorous development of outdoor sports.”

责编:刘希尧 ]

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