Page 1 to 4: Start Pages | Page 5 to 6: The authors | Page 7: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Acknowledgments | Page 9 to 11: Pierre Volle – Preface | Page 15 to 29: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 1. Welcome to Marketing 5.0 | Page 33 to 49: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 2. The generation gap | Page 51 to 69: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 3. The concentration of wealth | Page 71 to 90: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 4. The digital divide | Page 93 to 111: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 5. Adapting the organization to digital | Page 113 to 130: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 6. Emerging technologies | Page 131 to 151: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 7. The new customer experience | Page 155 to 168: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 8. Data-Driven Marketing | Page 169 to 183: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 9. Predictive marketing | Page 185 to 198: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 10. Contextual Marketing | Page 199 to 210: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 11. Augmented Marketing | Page 211 to 224: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Marc Vandercammen – Chapter 12. Agile Marketing | Page 225 to 227: Frédéric Jallat – Afterword | Page 229 to 234: Index | Page 235 to 240: Ending pages.
February 2023
Pension Moratorium | I followed the session of Deputies minute by minute: the debate that will last for six hours began
Ehe Frente de Todos aims to end the blockade imposed by Together for Change in Congress. For this they plan a session to deal with forecast moratoriuml and the digitalization project of medical records, in Deputies.
It is expected that from 9:30 a.m. the authorities of the lower house will meet to define the outline of the session and half an hour later the session begins. The Frente de Todos hopes to receive the support of the provincial deputies to end the extraordinary period with a session.
FOLLOW LIVE MINUTE BY MINUTE
12.14 The debate for the Moratorium begins
In her role as informant member, the head of the Social Welfare Commission, Marisa Uceda, explained the ruling party’s project that establishes a pension debt payment plan that would allow some 800,000 people who do not have sufficient contributions to access retirement . In addition, he asked for an applause for the director of the Anses, Fernanda Raverta. “Not only did he accompany the creation, but he also put himself on the shoulder of the permanent militancy so that today he is here working on a solution,” she said.
“We have heard atrocities: they retire those who have not worked. We do not know anyone who has not worked, We do know people who did it precariously,” he remarked in a direct message to the opposition.
11.23 Tension over impeachment escalates
Vice President of the Impeachment Committee, Juan Manuel López (Civic Coalition), took the floor for a question of privilege where he charged once morest “automatic majority of the impeachment committee”. “It is of unprecedented severity. It is commanded by deputy Leopoldo Moreau and has in Rodolfo Tailhade the soldier who requests tests all the time. Congratulate him,” he yelled as the officials booed him.
“I did not see something so dangerous in a democracy, that we naturalize that intelligence can be made from a commission of the Chamber of Deputies. They are not ashamed, they were encouraged to press witnesses publicly, televised”, shouted the man of Elisa “Lilita” Carrio.

10.57 Quorum confirmed
With the arrival of Graciela Camaño and Alejandro “Topo” Rodríguez, the ruling party reached a quorum for the special session. There were three minutes left before the session fell because they did not reach the necessary 129. But the Federal Interblock made its contribution to open the session.
10.21 Together for Change rejects the moratorium
A few minutes following the session began, a statement was released from Together for Change in rejection of the draft moratorium. Thus they ratified their decision not to give a quorum. They consider “a patch to the pension system to the detriment of all retirees”.
“The inclusion of a huge number of people without contributions to a contributory system, in the long term, damages it to death. The result is its unsustainability and the permanent deterioration of the retirement assets of millions of Argentines,” says the text signed by the legislators of the opposition interbloc.
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S for the elite? OPPO explains why foldable phones must remain expensive
The Find N2 Flip is OPPO’s latest foldable that is investing more and more in this sector, but this does not mean that mobile phones with flexible screens will become more accessible. That’s what the company itself said during a conference that took place today at the Mobile World Congress (MWC) 2023 in Barcelona.
According to Billi Zhang, vice president of international sales at OPPO, foldables are still so expensive because their adoption rate by the population is still low. For comparison purposes, the most affordable foldable at the moment is the Galaxy Z Flip 4, which is officially priced at $999 at Samsung’s US store.
Thus, Zhang says companies are still not making much money with foldables, a fact that also discourages many of them from entering this sector.
Meanwhile, the hope is that foldables will become more reliable, because when paying a lot for a smartphone it is expected that it will have good durability, which unfortunately is not yet a reality for many cell phones with delicate flexible screens.
In this collision, four people were also injured, one of them seriously.
The incident happened shortly following 7 p.m. As she was regarding to turn towards Revogne, a car was hit by another, coming from the same direction, with four passengers on board. The person sitting next to the driver died. The other three were injured, one seriously. The occupant of the first vehicle was also injured.
The victim is a young woman living in Habay. This is Norma Prester, born in November 1994. The young woman, mother of three children, is also the granddaughter of Habaysian author Yvon Sondag.