Varese, Italy – A familiar face revisited the Itelyum Arena in Masnago on Thursday, February 26th, as former Pallacanestro Varese coach Rubèn Magnano made a surprise return to the club. The Argentine coach, who led the team from 2004 to 2007, was warmly welcomed by current CEO Luis Scola and Raffaella Demattè, the club’s External Relations and CSR Manager/Safeguarding Officer.
The visit was described as a homecoming for Magnano, offering a chance to reconnect with the city and the arena where he experienced significant success. His arrival in Varese followed a successful stint leading Argentina to Olympic gold at the 2004 Athens Games, a victory that preceded his appointment with the Italian club after the dismissal of Giulio Cadeo. The return visit was prompted by personal reasons bringing him to the area and he seized the opportunity to revisit his former “workplace,” according to VareseNews.
Magnano’s tenure with Pallacanestro Varese spanned three years, a period fondly remembered by fans. During his time at the helm, he forged strong relationships with club personnel, including Demattè and current Sport Director Mario Oioli. The reunion included a lunch with Demattè and Oioli, allowing for a trip down memory lane and a discussion of the club’s present and future. He was also extended an invitation to attend a future Openjobmetis game, signaling a continued connection between the coach and the team.
The visit held particular significance given Magnano’s history with Scola. The two were key figures in Argentina’s gold medal-winning Olympic team in 2004, defeating Italy in the process. Scola, now the CEO of Pallacanestro Varese, personally welcomed his former coach, highlighting the enduring bond between the two. As VareseSport reported, the meeting was a chance for the pair to reminisce about their shared triumph.
Adding a touch of modernity to the nostalgic visit, Magnano, along with General Managers Sogolow and Horowitz, were seen sporting a sweatshirt featuring a newly relaunched club logo. This suggests a broader marketing initiative, with a new line of merchandise being developed, though the historic logo will remain in use for sportswear. The club, which recently secured a €4.8 million increase in capital through investments from Varese Sport and Entertainment, Luis Scola Group, and Pv Ignis, as reported by Sportando, appears to be focused on both honoring its past and building for the future.
Magnano’s departure from Varese, often referred to as “Magnano Go Home,” marked the end of his time with the club. However, this recent visit underscores the lasting impact he had on the organization and the city. The return serves as a reminder of a successful era in Pallacanestro Varese’s history and a testament to the enduring relationships forged within the sport.
As Pallacanestro Varese continues to develop under Luis Scola’s leadership, the club is focused on strengthening its financial position and pursuing a return to European competition. The recent capital increase and the introduction of new merchandise lines demonstrate a commitment to long-term growth and sustainability. The team’s next steps will be crucial as they navigate the challenges of the Italian Serie A league and strive to build a competitive roster for the future.
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