Mr. Rati Panthavee, President of the archyde news Association of Thailand or AAT revealed that the archyde news Association of Thailand have cooperated with Digital archyde news Association of Thailand and the Association of Media Agencies and Media Businesses of Thailand Implemented the adjustment of the Pitch Fee rules for recruiting agencies (Agents) to compete in the current 83 private companies job offer competitions for agencies to use as a guideline for participation. Presenting work in the same direction throughout the industry
For differences and details on the revised Pitch Fee Rules The content has been updated for practice to suit the current era. After almost 20 years of use, content, methods, and scope of each type of presentation have been improved. as well as the collection/payment of fees to be more clear and contemporary.
There are 3 types of competitions: 1. No Fee For the competition with the presentation of history and past results (Agency Credential Pitch/Presentation) without any presentation of ideas, strategies or creativity. 2. Fee 50,000 baht for the competition with only strategic proposals. (Strategic Pitch) without presenting ideas. creativity Or any type of work and 3. Fee 100,000 baht for the competition with the presentation of integrated marketing communications (Integrated Communications) or the presentation of creative ideas (Creative / Full Campaign Pitch) by presenting a plan. Strategy (Strategic Direction) or offer online digital marketing communications. Presentation of management insights (Data Management) as well as presentation of ideas. creativity Complete activity concept design (depending on the nature of the problem of the competition)
Mr. Parut Dao Rai, President of the Digital archyde news Association of Thailand or DAAT, said that the Digital archyde news Association of Thailand has cooperated and has been close to the archyde news Association of Thailand since its establishment. We take care and benefit the members under DAAT. Recently, 15 members have joined to support the adjustment of the Pitch Fee rules in the same direction for future presentations. Create fair competition with all parties. To help raise the industry to grow together in a sustainable way.
Mr. Tharapuch Jaruwattana, president of the Association of Media Agencies and Media Business of Thailand or MAAT, said that the Association of Media Agencies and Media Businesses of Thailand Ready to cooperate in adjusting the rules for competition fees (Pitch Fee) by increasing the scope of the media agency’s presentations along with agencies. There are additional rules and fees for clarity, including: 1. A fee of 100,000 baht for a full plan proposal. In the form of target group analysis (Target Analysis), the classification of target groups according to specific characteristics. (Segmentations)
Lifestyle and purchasing decision process of the target audience (Journey), format, details of media and/or events (Media Activation Platform/Media Big Idea of Media Executions) Media price (Request for Costing) at the level Template or RFP and in-depth Committed KPIs and 2.50,000 baht fee for non-full plan proposals. In the form of media strategy content (Media Strategy) from behavior, in-depth understanding of the target group (Insight & Behavior) obtained from the brand strategy team or company. (Brand/Creative Agency), Media Selection, Budget Allocation, and Media Prioritization.
An updated version of the Media Proposal Fee can be downloaded at www.mediaagencythai.com
However, if the selection process for agencies such as Creative Agency, Media Agency, and Digital Agency is clear and suitable for all parties and can be adhered to as the norm for all 3 associations for participation in future presentations It will cause the creation of work that meets the needs of customers as well.