2023-08-28 08:00:06
The summer break is the ideal time to rest but also to reflect on what is happening in the world of brands and marketing.
From Food & Beverage to the Automotive sector, here are more than 5 cases of rebranding that are making their mark in 2023.
Projects that are having a positive impact: on industry, in the design field but above all in the minds of consumers.
TheFork reveals its new visual and verbal identity
After a period of rapid growth and commercial expansion with new offerings and opening up to new markets, TheFork launches a completely renewed brand identity.
The new look intends to re-establish his presence as a leader. At the basis of the philosophy is the idea that “The best things in life happen around a table”.
The pictogram is at the center of the identity and inspires the entire system, from characters to graphic motifs through the illustrations created by the digital design studio Tubik.
The palette shows an invigorated green as the main color. Added to this is a rich complementary palette inspired by various foods, capable of transmitting impact, flexibility and variety.
New brand and product identity for Campari
It’s rebranding Campari it is a contemporary interpretation of the Milanese spirit and the concept of an aperitif. This year the brand is entering international markets with a new brand identity.
The result is a sculptural and iconic synthesis of all the elements that make up the roots, identity and future of the quintessential Italian aperitif.
The bottle has been completely redesigned by the Robilant agency to fulfill its role as the undisputed protagonist in bars around the world.
With an elegant majesty, its glass body is enriched by a refined and significant canneté motif, a detail that recalls the late deco style and is inspired by the rich architecture of Milan, including the famous Camparino in the Galleria Vittorio Emanuele II, where everything It began.
The new Brand Visual Identity system gives form and substance to that refined and cosmopolitan attitude which characterizes the brand and which is now expressed in all its facets.
READ ALSO: How to create a strong brand identity. The Campari case
Fanta launches a sparkling new global identity
In April Fanta announced its rebranding and a change of brand identity globally.
The new identity wants to inspire people to find fun in everyday life, making every moment playful in a simple way and with a look that remains unmistakably Fanta.
The new logo and custom typography embody Fanta’s presence and personality. The new look takes the pop style already inherent in the brand to a higher level.
The brand identity will be unique all over the world: blue, and no longer orange, becomes the dominant color in the brand’s universe.
The new visual identity of Amazon Prime Video
In the last months Amazon Prime Video has updated its look. The new identity aims to differentiate the video platform in an increasingly crowded landscape.
Pentagram has developed a branding update that highlights the incredible range of entertainment and positions the streaming service as an immersive home for fandoms of all types.
To stand out in the face of countless streaming services like Netflix, Hulu, Disney+ and AppleTV+, Prime Video sought a cohesive brand identity by highlighting what makes it different from all others, helping its original programming shine.
The brand uses the “dimple” of Amazon’s iconic smile – the Dimple – as a catalyst to move viewers through an endless ripple of their favorite content.
The brand’s personality is fun, witty and intelligent, guiding viewers through the dazzling array of shows and films.
Burberry’s rebranding is an ode to Britishness
Burberry revealed in early 2023 a new identity and a campaign steeped in Britishness, the first signs of the new creative director Daniel Lee.
The new identity references Burberry’s very first logo through a slimmer interpretation that keeps the upper curved parts of the ‘B’ and ‘R’ intact. A very distinctive feature capable of immediately creating a new mood for the brand, making it look more unusual and daring.
Accompanying the rebranding is an updated logo featuring the famous Burberry equestrian rider.
The Equestrian knight design was first created in 1901 and was updated in 1999 when the brand dropped the letter ‘S’ from its name, switching from Burberrys to Burberry.
The Return of the Equestrian Knight pays homage to the brand’s archive. The logo also features the Latin word “prorsum” which means “forward”.
Opel presents new “Blitz”
Last June Opel revealed a new take on its iconic symbol. The completely renewed “Blitz” will be present on vehicles as early as 2024 and will continue to be the central element in brand communication.
The lightning bolt – or ‘Blitz’ in German – is closely associated with electricity and is the ideal emblem to symbolize Opel’s approach to the age of electromobility.
The Blitz is an icon of Opel’s Bold and Pure philosophy. The new version is sharp and intersects the support ring, giving the historic pictogram a progressive and modern look.
The new symbol conveys the commitment to become an all-electric brand in Europe by 2028.
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