After every win this season, the Kings have made a habit of “Light the Beam !”, in other words, to turn on the light beam above the Golden 1 Center in celebration. Last night against Houston, it was a certain… 50 Cent who was entitled to this honor. Eh ?! Fifty? But what is the famous rapper doing in Sacramento?
50 Cent was there, hand in hand with star point guard De’Aaron Fox, for “Light the Beam!” Wednesday night following the Kings’ success against the Rockets. It wasn’t a first, as the rapper did the same a month ago with Malik Monk, but this ultra-cool moment with the Fox symbolizes perhaps better than anything else Fifty’s association with the Sactown franchise.
Because for those who don’t know yet, 50 Cent actually partnered with the California franchise last summer. A partnership that materializes in several forms.
- The Sire Spirits champagne brand, of which Fifty is the owner, has become one of the official sponsors of the Kings hall, and inside the Golden 1 Center you can find the “Rush by Sire Spirits” club with no less 500 bottles of Le Chemin du Roi champagne.
- In addition to that, the foundation of 50 Cent – G-Unity Foundation – was keen to partner with the Sacramento franchise in order to support local youth by providing scholarships.
- The one whose real name is Curtis Jackson is also working with the Kings to set up several events inside the Golden 1 Center.
So those are some of the aspects of 50 Cent’s partnership with the Kings. But as we can see, the rapper also seems invested in the results of the Sactown team, currently on their way to breaking the terrible streak of 16 consecutive years without the slightest participation in the Playoffs.
At the end of last November, Fifty – who is a big fan… of Alex Len – found himself inside the Kings training facility to make a speech and inspire all the players in their mission, which is to bring the Californian franchise back to life after years of lean cows.
Obviously, it worked.
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Source texte : Sacramento Kings