‘A huge mistake on Ferrero’s part’: Why a company needs to communicate… especially during a crisis
Buitoni in France, Ferrero in Belgium: two companies facing a simultaneous food scandal, but two different ways of managing it. Julien Radart, expert in crisis management, returns for La Libre to the importance of communication in such circumstances.
Editor-in-Chief Prize-winning journalist with over 20 years of international news experience. Alexandra leads the editorial team, ensuring every story meets the highest standards of accuracy and journalistic integrity.
