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Lada needs a specialist with extensive experience who is well versed in technology, design, and modern trends. There are no such people in the current Lada team – one way or another, you will have to attract a person from the outside. And Steve Mattin in this regard is an ideal candidate: in addition to Lada, he managed to work at Mercedes-Benz and Volvo. The Briton was responsible for the design of the SL and SLK roadsters, the Maybach sedan, as well as the Volvo C30, XC60 and the S60 concept.
