Small cars are popular for their utility and affordability, yet even premium and luxury manufacturers have streamlined their smaller offerings to compete for buyers.
The idea of a car that combines economy with luxury sounds great, but not everyone has the same vision of what luxury really is.
However, it has become clear that taking the essence of a manufacturer’s most expensive vehicle and applying it to its smaller cars has gained an audience that wants a premium feel without the price tag.
As the luxury small car market has continued to grow, so have customer expectations. Small premium car buyers are now looking for the luxury experience in terms of accompanying products and services.
Seeing the success that German premium brands enjoyed in moving to the smaller end of the market, many major manufacturers have taken steps to compete, launching their own premium sub-brands, with varying degrees of success.
