Immersive audio promises listeners to feel inside the track they’re listening to. It is true that, used well, it is a game-changer.
By Thomas Casavecchia
Ct was already a well-known tune in the film industry. Now, he is tackling music streaming. Apple Music, Tidal and Amazon Music have thrown themselves headlong into technology. A way for these platforms to offer ever more “premium” content to their subscribers. Such enthusiasm therefore pushes the music industry to take the plunge and rethink its mode of production. Gradually, “immersive three-dimensional sound” is becoming the new standard. And it is true that he has arguments to make.
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