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More than 40% of plants are threatened with extinction. However, the city man does not pay more attention to the plants around him – many are unable to notice plant species. In order to raise awareness among the younger generations, Klorane has dabbled in gaming (on the Red Dead Redemption 2) with “BotaniQuest” activation. In collaboration with streamer Baghera Jones, this live gaming operation is an interactive quest in a live Twitch to help discover the many virtues of medicinal plants in order to “better reconnect your community with nature”. Players are also invited to take photos of the plants present in different games and publish their quest in a digital herbarium shared on Twitter, with the hashtag #BotaniQuest.
