Allwyn announces partnership with the prestigious Peace Race bike ride

2023-06-08 17:10:12

Lucerne, Switzerland (ots /PRNewswire) – Allwyn, a leading multinational lottery operator, announces its first partnership with the Peace Race (or “Zavod Miru”), a prestigious cycling race for U23 riders, taking place from 8-11. June 2023 in the Czech Republic.

Allwyn will bring his international presence and resources to support the tour’s international expansion, accelerate its progress and change more lives for the better.

The Peace Race has a long history as one of the world’s most comprehensive and prestigious cycling tours. It was founded in 1948 and was originally intended to promote peaceful cooperation in Central Europe after the Second World War and to help reduce Cold War tensions.

Pavel Turek, Allwyn’s Chief Global Brand, Corporate Communication and CSR Officer, commented:

“We at Allwyn are looking forward to watching the events of this year’s Peace Race. This is an extraordinary event taking place in the beautiful Jeseníky Mountains and in which 22 national teams from all over the world take part. The race has a rich history and is considered to be Rightly considered one of the most comprehensive and prestigious bike tours in the world.

As with other stages of the Nations Cup, cycling’s best young talents are nurtured here, and many have the opportunity to show their skills and pursue their dreams. However, what sets the Peace Race apart from other competitions is the legacy of goodwill and collaboration, and we believe in its power to inspire and transform lives. We are delighted to be part of this tradition”.

Information about Allwyn

Allwyn is a leading multinational lottery operator. Allwyn creates better lotteries that raise more money for causes by focusing on innovation, technology, efficiency and safety across a growing portfolio of entertainment games. The lottery approach, which focuses on affordable leisure gaming, has earned Allwyn leading market positions with trusted brands across Europe in Austria, the Czech Republic, Greece and Cyprus, Italy, the United Kingdom and the United States (Illinois).

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Peace Race information

The race, founded in 1948, was originally intended to promote peaceful cooperation in Central Europe after the end of World War II. Today, 22 teams from all over the world, including Great Britain, United States, Czech Republic, Austria, Switzerland, France, Italy and Germany, participate in this global competition, helping to strengthen ties between countries.

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