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Vinotherapy: what is this treatment that combines body care and wine?

by Alexandra Hartman Editor-in-Chief

2023-10-30 16:13:15

The trend born in the 2000s with the Sources de Caudalie in Bordeaux-Martillac. It has increased significantly in fifteen years with new establishments emerging each year, 100% specialized in vinotherapy such as the Château de Pizay in Beaujolais or the Cour du Bailli in Alsace.

In these establishments, we specifically offer the following treatments: grape marc bath, merlot body wrap, or even Cabernet scrub. Without forgetting of course, the antioxidant treatments, designed from these two properties of grapes: polyphenol and resveratrol.

In addition to this French brand, a well-known Mons winemaker has also recently ridden the wave with high-end cosmetics.

The term caudalie comes from the unit of aromatic persistence in the mouth. In general, a caudalie is equivalent to a second of aromatic persistence.

To summarize, vinotherapy brings together all the vine treatment techniques, which are beneficial for the body in general and the skin in particular.

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