Commercial mystifications (EMS Editions “Chroniques XERFI Canal”, 2023)

2023-11-02 23:00:00
Page 2 to 5: Start pages | Page 6 to 8: Laurent Faibis – Preface | Page 9 to 12: Benoît Heilbrunn – Foreword: the impossible exchange | Page 14 to 15: Benoît Heilbrunn – The infinite debt | Page 16 to 18: Benoît Heilbrunn – The deadly impulses of capitalism | Page 19 to 20: Benoît Heilbrunn – Does capitalism really encourage us to fuck our neighbor? | Page 21 to 23: Benoît Heilbrunn – Our ethical dilemma or the Adam Smith problem | Page 24 to 26: Benoît Heilbrunn – This part that we say is cursed | Page 27 to 29: Benoît Heilbrunn – Why is the consumer society romantic? | Page 31 to 32: Benoît Heilbrunn – Haro sur le bullshit | Page 33 to 35: Benoît Heilbrunn – Why are we all subjected to propaganda? | Page 36 to 37: Benoît Heilbrunn – The myth of dematerialization | Page 38 to 40: Benoît Heilbrunn – The circular economy or the return of magical thinking? | Page 41 to 43: Benoît Heilbrunn – Why is the generational effect an illusion? | Page 44 to 46: Benoît Heilbrunn – Does marketing make the consumer a king? | Page 47 to 48: Benoît Heilbrunn – What if the consumer didn’t exist? | Page 49 to 50: Benoît Heilbrunn – The trap of dissatisfaction | Page 51 to 52: Benoît Heilbrunn – Fear, the ultimate passion of marketing | Page 53 to 54: Benoît Heilbrunn – Work, a commodity like any other? | Page 55 to 57: Benoît Heilbrunn – Why is the idea of ​​nature an illusion? | Page 58 to 60: Benoît Heilbrunn – Where does the idea that one must unleash one’s potential come from? | Page 61 to 62: Benoît Heilbrunn – Failure, the new hobby of capitalism | Page 64 to 66: Benedict Heilbrunn – Does God have something to tell us regarding the economy? | Page 67 to 68: Benoît Heilbrunn – Are we really ready to change? | Page 69 to 71: Benoît Heilbrunn – The myth of abundance | Page 72 to 73: Benoît Heilbrunn – What if we tried alternative hedonism? | Page 74 to 76: Benoît Heilbrunn – Long live utilitarianism! | Page 77 to 79: Benoît Heilbrunn – Let’s be materialistic to save the planet and ourselves | Page 80 to 81: Benoît Heilbrunn – We are the market | Page 82 to 85: Benoît Heilbrunn – Optimalism or optimism? | Page 86 to 87: End pages.
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