Italy Sugars get back in touch with a campaign TikTok created by the Dilemma agency.
After the TV and radio campaign dedicated to Nostrano, the 100% Italian raw beet sugar, Italia Zuccheri arrives on TikTok with a multi-subject communication that aims to consolidate the brand positioning and broaden the audience.
“We are thrilled to bring Italia Zuccheri to TikTok, a platform that allows us to communicate in the way that best represents us to a young and growing audience” declared Leandro Cariolo, Marketing Director of Italia Zuccheri Commerciale srl.
The Milanese agency led by Davide Della Pedrina, confirms itself as the strategic-creative partner of the sugar brand for the fourth consecutive year.
The campaign aims to continue to “cultivate” awareness and plays with a misunderstanding that overlaps the typical language of advertising with that of farmers, creating a bridge between agricultural tradition and the modernity of new means of communication. Once again, the protagonists are the farmers of Italia Zuccheri, who, with irony, convey a genuine narrative that reflects the authenticity of the brand.
Here are the campaign credits:
There are several professionals who took part in the project
Client: Italia Zuccheri – Co.Pro.B.
- Marketing Director: Leandro Cariolo
- Brand & Trade Marketing Manager: Martina Renda
Agency: Dilemma
- Creative Direction: Matteo Sozzi and Alberto Pascazio
- Account Director: Paola Rossi
- Social Media Manager: Annalisa Pistolesi
- Copywriter: Letizia Sardo
- Art Director: Vanessa Merighi
- Production: KraveFilms
- Director: Davide Cortellazzo
- Media Offline: McM Group
- Media Online: Digitag Consulting
