2024-11-29 19:57:00
#1 Lavanderia Express, a self-service laundry franchise, releases the details of the brand’s latest action for Black Friday 2024, which takes place on the last Friday of November (29). The initiative provides a 16% discount on the franchise fee.
In Brazil, adherence to Black Friday grows year after year. Proof of this, on average, eight out of every ten (85%) consumers intend to go shopping on that date. This is an increase of five percentage points in the number of interested parties compared to the number registered in 2023, according to data from a recent balance conducted by Mercado Livre and Mercado Pago.
Also according to the research “Panorama do Consumo Black Friday 2024”, shared by InfoMoneyseven out of ten (70%) Brazilians plan their purchases in advance, while 30% declared that they are aware of opportunities.
Raphael Marques, CEO of #1 Lavanderia Express, analyzes the current franchise market positively. “With the action planned by #1 Lavanderia Express for Black Friday 2024, the company hopes to contribute to market growth in underserved regions, where the segment is not strong.”
Franchises in the cleaning and conservation area earned more than R$1.9 billion in 2023, according to data from the Brazilian Franchising Association (ABF). In 2022, the revenue of these companies was R$1.6 billion – a growth of 13.5%.
“The company’s expectations for the promotional action are positive. With the campaign, we hope to expand the brand in Brazil and in specific regions”, adds Marques. According to information released by the company, #1 Lavanderia expects to reach 300 units in 2024. São Paulo is the Brazilian state with the largest number of franchise units, spread across 44 addresses.
Recently, the self-service laundry franchise reached the milestone of 210 units in 22 Brazilian states. The company was born in 2018, in Belém (PA), and held its most recent inauguration in the city of Barra de São Francisco (ES), in August.
According to the CEO, the company invested in publicizing the campaign to communicate the discounts through Meta tools. The action targets entrepreneurs who are already running a business or who want to start in the world of entrepreneurship.
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What Black Friday deal is #1 Lavanderia Express offering?
## Laundry Franchise Hopes to Make a Splash with Black Friday Deal
**Good evening and welcome back. Today we’re talking about Black Friday, and not just the deals on TVs and gadgets. Joining us is Raphael Marques, CEO of #1 Lavanderia Express, a self-service laundromat franchise, who explains why even laundry businesses are getting in on the action.**
**Raphael, thanks for joining us. Tell us, what is #1 Lavanderia Express doing for Black Friday this year?**
**Raphael Marques:** Thanks for having me. This Black Friday, we’re offering aspiring entrepreneurs a 16% discount on our franchise fees.
**That’s quite a deal! Why did you decide to participate in Black Friday?**
**Raphael Marques:** Black Friday is a huge shopping event here in Brazil, and it’s only growing in popularity. Research shows that 85% of consumers plan to shop on Black Friday this year, [[1](https://www.infomoney.com.br/minhas-financas/85-das-pessoas-pretendem-comprar-na-black-friday-2024-diz-pesquisa/)]. This presents a fantastic opportunity for us to reach potential franchisees who are looking for a solid business opportunity.
**And you’re seeing this trend of planned shopping beyond just electronics?**
**Raphael Marques:** Absolutely. 70% of Brazilians are already planning their Black Friday purchases [[1](https://www.infomoney.com.br/minhas-financas/85-das-pessoas-pretendem-comprar-na-black-friday-2024-diz-pesquisa/)], showing that Black Friday has evolved into a significant event for all types of businesses, even in unexpected sectors like laundromats.
**Raphael Marques, thank you for sharing your insight. This certainly gives a new perspective on the reach of Black Friday. We wish you much success with your promotion!**
