Cinema Programmatic Alliance Expands Reach For Big Screen Advertising
A groundbreaking partnership between cinema advertising leaders has just launched, offering advertisers a unified access point to a vast network of screens.
A New Era in Cinema Advertising
The Cinema Programmatic Alliance, formed by industry pioneers Screenvision Media and Spotlight Cinema Networks, is set to revolutionize the way advertisers reach coveted moviegoing audiences.
This innovative collaboration empowers advertisers to purchase ad space across multiple cinema advertising companies using a single, streamlined platform.
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Launching ahead of the bustling 2024 holiday shopping season, the Alliance will encompass nearly 5,000 screens, providing unprecedented reach and impact on the big screen. This expansion coincides with projected box office returns exceeding 30% year-over-year, making this a strategic time for advertisers to capitalize on engaged moviegoers.
Joining Forces for Increased Reach and Impact
“We’ve witnessed a dramatic surge in demand for programmatic cinema advertising in the past three years as it establishes itself as the preferred platform for premium video content,” said Jeremy Morgante, Screenvision Senior Vice President of Data & Programmatic. “This alliance marks a significant leap forward, empowering our extensive network of programmatic advertisers to broaden their reach, expand their budgets, and connect with highly engaged audiences.
“The cinema advertising industry
continuously innovates to adapt to the ever-evolving advertising landscape,” added Michael Sakin, President of Spotlight Cinema Networks. “This new offering propels cinema advertising to compete more effectively with omnichannel marketing that aligns with CTV, streaming, DOOH, and other national video options without audience duplication. It’s a win-win for advertisers and audiences alike.”
Exemplifying Inclusivity and Growth
The Cinema Programmatic Alliance initially includes cinema advertising companies Pecan Pie Productions and On the Wall. It welcomes additional organizations to join, fostering a collaborative and inclusive ecosystem.
“With the Cinema Programmatic Alliance, advertisers gain streamlined access to a vast and engaged audience,” said Morgante. “By leveraging the power of programmatic advertising, brands can now tailor their message to specific demographics and interests. This targeted approach ensures maximum impact and return on investment.”
Media buyers can directly access the Cinema Programmatic Alliance via Info@cinemaprogrammatic.com.
About Screenvision Media:
Headquartered in New York, N.Y., Screenvision Media is a leading national provider of comprehensive advertising and content representation services for top-tier cinema exhibitors. The Screenvision Media cinema advertising network encompasses almost half of all measured cinema admissions in the United States, encompassing 14,500 screens in 2,300 theatre locations across all 50 states, and reaching 94% of DMAs nationwide. This expansive reach is achieved through more than 150 theatrical circuits, including seven of the top 10 exhibitor companies.
About Spotlight Cinema Networks:
Spotlight Cinema Networks is the leading cinema advertising company dedicated to serving the needs of dine-in/art house exhibitors. We provide comprehensive solutions for advertising, preshow entertainment, event cinema, and digital display distribution.
Spotlight represents leading segment leaders including Cinépolis Luxury Cinemas, Flix Brewhouse, LOOK Dine-In Cinemas, Silverspot Cinemas Angelika Film Center, Laemmle Theatres, and Landmark Theatres. Spotlight has developed a proprietary programmatic platform that enables advertisers to connect in real-time with desirable adult moviegoers.
CindyLife®, Spotlight’s consumer entertainment platform, connects moviegoers with quality content and independent films
wherever they are on view — in-theatre, through AVOD, and online. CineLife Entertainment® distributes a variety of event cinema titles to theatres across the U.S. Programmatic inventory is currently available through Place Exchange and Vistar Media. For more information visit: www.spotlightcinemanetworks.com, www.cinelife.com and www.cinelifeentertainment.com</a тази.
How does programmatic advertising work in the context of cinema?
## Cinema Advertising Gets a Programmatic Boost
**Welcome back to the show. Today, we are diving into the exciting world of cinema advertising, which is getting a major technological upgrade. Joining us to discuss this is Alex Reed, an expert in the field.**
**Alex Reed, thank you for being here. Can you tell our viewers what’s behind this recent buzz about programmatic cinema advertising? What’s all the fuss about?**
**Alex Reed:** It’s definitely an exciting time for the industry. The Cinema Programmatic Alliance, a partnership between industry leaders Screenvision Media and Spotlight Cinema Networks, is revolutionizing how advertisers reach moviegoers. Imagine being able to buy ad space across multiple cinema advertising companies – nearly 5,000 screens – using a single platform. That’s the power of programmatic advertising. It’s streamlined, efficient, and allows for incredibly targeted campaigns.
**Wow, that’s a lot of screens! What are some benefits for advertisers using this new platform?**
**Alex Reed:** This alliance is a game-changer for several reasons. First, it offers unprecedented reach.
Second, it allows for precise targeting. Advertisers can tailor their messages to specific demographics and interests, ensuring they reach the right audience. This leads to a higher return on investment.
**This sounds particularly relevant considering the projected box office growth we’re seeing.**
**[Alex Reed name]**: Absolutely. Box office returns are expected to be up over 30% this year. So, this alliance is launching at a perfect time for advertisers to capitalize on an engaged audience.
**What does this mean for the future of cinema advertising?**
**Alex Reed:** This is just the beginning! The Cinema Programmatic Alliance fosters collaboration and innovation within the industry.
It’s a win-win for everyone – advertisers, cinema operators, and moviegoers who get to see more relevant and interesting content on the big screen.
**Thank you for shedding light on this development, Alex Reed. I’m sure our viewers will be interested to follow how this changes the landscape of cinema advertising.**
**[Host]:** And we will certainly keep an eye on this exciting development. Be sure to join us next time for more insights into the world of media and technology.
