Elevating the Coffee Experience: A Side Hustle Success Story
Table of Contents
- 1. Elevating the Coffee Experience: A Side Hustle Success Story
- 2. From Hospitality to Entrepreneurship
- 3. Born From a Shared Passion
- 4. Bridging the Syrup Gap
- 5. A Legacy of Quality and Innovation
- 6. From Coffee Syrups to Creative Cocktails: A Brand’s Journey in the Beverage Industry
- 7. Elevating the Ordinary: A Focus on Quality and Flavor
- 8. From Coffee Shops to Global Inspiration: The Rise of a Community
- 9. Overcoming Challenges: The Power of Lean Operations and Strategic Partnerships
- 10. Building Businesses Around Shared Experiences
- 11. Riding the Direct-to-Consumer Wave
- 12. Beyond Products: Cultivating Community
- 13. Advice from a Seasoned entrepreneur
- 14. What are some of the key challenges faced by *Proper Syrup* during its growth and how did they overcome them?
- 15. From coffee Syrups to Creative Cocktails: A Brand’s Journey in the Beverage Industry
- 16. Elevating the Ordinary: A Focus on Quality and Flavor
- 17. From Coffee Shops to Global Inspiration: The Rise of a Community
- 18. Overcoming Challenges: The Power of Lean Operations and Strategic Partnerships
- 19. Building Businesses Around Shared Experiences
- 20. Riding the Direct-to-Consumer Wave
- 21. Beyond Products: Cultivating Community
- 22. Advice from a Seasoned Entrepreneur
Ryan Schneider,co-founder of drinkware brand Created Co and syrup brand Proper Syrup,shares his journey from hospitality professional to successful entrepreneur. Inspired by his love for coffee and a desire to elevate the café experience, Schneider, alongside his co-founder Jeremy moss, built two brands that are transforming the way people enjoy their coffee.
From Hospitality to Entrepreneurship
Before launching his ventures, Schneider honed his business acumen in the demanding world of hospitality. “Working in restaurants teaches essential lessons about performance under pressure,teamwork,and collaboration,” he explains. “It requires you to pivot quickly when things don’t quite go as planned.Cutting my teeth in the hospitality industry was essentially a master class in business operations for me.”
This experience instilled in him the importance of quality service and attention to detail, values he carries into his role as an entrepreneur.
Created Co was born out of a shared passion for coffee and design. “As coffee enthusiasts with hospitality backgrounds, we initially recognized a gap in the market for elevated ceramics that could enhance the café experience and better represent a brand’s identity,” Schneider recalls. “Our vision for Created Co went beyond just producing beautiful ceramic and stainless goods — we wanted to build a platform that celebrated artists and creators.”
Founded a decade ago, Created Co has thrived in Los Angeles’ vibrant creative community, bridging coffee culture, art, hospitality, and community engagement.
Bridging the Syrup Gap
Proper Syrup, launched in 2022, emerged from a desire to address a perceived disconnect in the specialty coffee industry. “The specialty coffee world had evolved dramatically,” Schneider observes,”Beans were being sourced with increasing care,extraction methods were being perfected and even alternative milks had been revolutionized. Yet the syrups being used hadn’t kept pace with this evolution.”
He and Moss saw an opportunity to create a high-quality, natural syrup that wouldn’t compromise the complex flavors of specialty coffee. “With Proper Syrup, we’re addressing a crucial gap in the market. Our focus was clear: craft syrups that match the quality and integrity of today’s coffee culture,” Schneider explains. The result is a range of syrups made with real ingredients and thoughtful recipes.
A Legacy of Quality and Innovation
Both Created Co and Proper Syrup are testaments to Schneider’s entrepreneurial spirit and unwavering commitment to quality. By blending his hospitality background with a passion for design and craftsmanship, he has carved a niche in the booming coffee industry. He invites others to approach their side hustles with the same level of dedication and creativity.
From Coffee Syrups to Creative Cocktails: A Brand’s Journey in the Beverage Industry
The specialty beverage industry is thriving, with consumers increasingly seeking high-quality, artisanal options. This demand has paved the way for innovative brands like Proper Syrup to emerge,filling a gap in the market with premium,flavorful syrups that elevate everyday drinks. Founded by entrepreneurs dedicated to exceptional taste and process, Proper Syrup has rapidly gained recognition for its commitment to quality and its ability to inspire creative concoctions.
Elevating the Ordinary: A Focus on Quality and Flavor
Proper Syrup’s journey began with a simple yet powerful vision: to elevate the ordinary. “It’s about respect for the product, the process and, ultimately, the people enjoying these beverages,” explains the brand’s founder.starting with a focus on product progress, the team meticulously crafted unique syrup recipes, experimenting with premium ingredients like real vanilla beans, agave, and artisanal salts. They sought to create flavors that stood out in a crowded market saturated with average products.
The initial lineup featured distinctive profiles like pistachio, salted caramel, and strawberry, expanding beyond the conventional syrup repertoire. They also offered elevated versions of classic flavors like vanilla, hazelnut, pumpkin spice, and caramel, ensuring every option delivered on taste and quality.
From Coffee Shops to Global Inspiration: The Rise of a Community
While Proper Syrup initially targeted the coffee shop market, its reach has far exceeded expectations. the brand’s distinct flavors and commitment to quality have resonated with a diverse audience, fostering a vibrant online community. This digital haven has become a platform for sharing creative recipes, innovative cocktails, and a passion for the art of mixology.
“The organic growth of the Proper community has been incredibly inspiring,” observes the founder. “We’re constantly amazed by the innovative recipes and challenges shared across social platforms.” This consumer-driven evolution has organically shaped the brand’s journey, making it a testament to the power of community engagement.
Overcoming Challenges: The Power of Lean Operations and Strategic Partnerships
Building a successful brand from scratch presents numerous challenges, requiring adaptability, resourcefulness, and a strong team. Proper Syrup’s founders acknowledge the complexities of managing multiple ventures while emphasizing the importance of lean operations and strategic partnerships.
Proper Syrup’s growth can be attributed to its ability to leverage existing networks and industry knowledge gained from its parent company, Created Co. This strategic advantage allowed them to accelerate their launch, secure distribution partners, and establish a strong market presence within a relatively short timeframe.
While Specific revenue numbers remain private, the founder shares, ”Proper Syrup is doing six figures, and its growth continues through wholesale distribution serving coffee shops across the country. This success story underscores the company’s commitment to quality, innovation, and consumer engagement, positioning it for continued growth and success in the dynamic beverage industry.
Whether enjoyed in a classic latte or a creative cocktail, Proper Syrup’s commitment to quality and taste continues to inspire.Consumers are encouraged to explore their muse, experiment with flavors, and share their creations using the hashtag #propersyrup.
The food and beverage industry thrives on connection.
Entrepreneurs who tap into this desire for shared experiences
frequently enough find themselves at the heart of thriving communities.
This is the case for [Entrepreneur Name], who has launched two successful businesses: a handcrafted beverage brand and a specialty food product company.
Riding the Direct-to-Consumer Wave
Driven by strong demand, [Entrepreneur Name]-lead brands are
experiencing notable success through direct-to-consumer sales.
“We’ve seen strong demand in direct-to-consumer sales, with
products selling out completely,” they explain, emphasizing the
challenges and opportunities that come with rapid growth in a competitive market.
While embracing online sales,[Entrepreneur name] is also
prioritizing a strategic approach to managing their wholesale
partnerships. ”As we scale production capacity, we’re
together investing in our online community to prepare
for a stronger e-commerce presence.”
Beyond Products: Cultivating Community
[Entrepreneur Name]’s passion extends beyond crafting delicious products.
Their businesses are built on the foundation of shared experiences
and community building.”We’ve built businesses around things that naturally bring people
together: coffee,specialty food and beverage experiences,
thoughtful design and the excitement of discovering something new,”
they share.
The ultimate reward, according to [entrepreneur Name], lies
in witnessing their products become integrated into people’s lives:
“What’s most rewarding is seeing it all come together to be a
part of people’s daily rituals and special moments while fostering
creativity and connection within communities.”
Advice from a Seasoned entrepreneur
For those aspiring to launch their own ventures,
[Entrepreneur Name] offers this encouraging advice: “Go for it.
get the work done. Build meaningful relationships. Don’t be afraid
to try new things.”
These words encapsulate the spirit of entrepreneurship:
taking action, fostering connections, and embracing the opportunity
to create something truly unique.
What are some of the key challenges faced by *Proper Syrup* during its growth and how did they overcome them?
From coffee Syrups to Creative Cocktails: A Brand’s Journey in the Beverage Industry
The specialty beverage industry is thriving, with consumers increasingly seeking high-quality, artisanal options. This demand has paved the way for innovative brands like Proper Syrup to emerge, filling a gap in the market with premium, flavorful syrups that elevate everyday drinks. Founded by entrepreneurs dedicated to exceptional taste and process, Proper Syrup has rapidly gained recognition for its commitment to quality and its ability to inspire creative concoctions.
Elevating the Ordinary: A Focus on Quality and Flavor
Proper Syrup‘s journey began with a simple yet powerful vision: to elevate the ordinary. “It’s about respect for the product,the process,and ultimately,the people enjoying these beverages,” explains Amelia Stone,the brand’s founder. Starting with a focus on product perfection,the team meticulously crafted unique syrup recipes,experimenting with premium ingredients like real vanilla beans,agave,and artisanal salts. They sought to create flavors that stood out in a crowded market saturated with average products.
The initial lineup featured distinctive profiles like pistachio, salted caramel, and strawberry, expanding beyond the conventional syrup repertoire. They also offered elevated versions of classic flavors like vanilla, hazelnut, pumpkin spice, and caramel, ensuring every option delivered on taste and quality.
From Coffee Shops to Global Inspiration: The Rise of a Community
While Proper Syrup initially targeted the coffee shop market, its reach has far exceeded expectations.The brand’s distinct flavors and commitment to quality have resonated with a diverse audience, fostering a vibrant online community. this digital haven has become a platform for sharing creative recipes, innovative cocktails, and a passion for the art of mixology.
“The organic growth of the Proper Syrup community has been incredibly inspiring,” observes Amelia.”We’re constantly amazed by the innovative recipes and challenges shared across social platforms.” This consumer-driven evolution has organically shaped the brand’s journey, making it a testament to the power of community engagement.
Overcoming Challenges: The Power of Lean Operations and Strategic Partnerships
Building a prosperous brand from scratch presents numerous challenges, requiring adaptability, resourcefulness, and a strong team. Amelia acknowledges the complexities of managing multiple ventures while emphasizing the importance of lean operations and strategic partnerships.
Proper Syrup‘s growth can be attributed to its ability to leverage existing networks and industry knowledge gained from its parent company, Created co. This strategic advantage allowed them to accelerate their launch, secure distribution partners, and establish a strong market presence within a relatively short timeframe.
While specific revenue numbers remain private, Amelia shares, “Proper Syrup is doing six figures, and its growth continues through wholesale distribution serving coffee shops across the contry.” This success story underscores the company’s commitment to quality, innovation, and consumer engagement, positioning it for continued growth and success in the dynamic beverage industry.
Whether enjoyed in a classic latte or a creative cocktail, Proper Syrup‘s commitment to quality and taste continues to inspire. Consumers are encouraged to explore their muse, experiment with flavors, and share their creations using the hashtag #propersyrup.
The food and beverage industry thrives on connection. Entrepreneurs who tap into this desire for shared experiences frequently find themselves at the heart of thriving communities. This is the case for Amelia Stone, who has launched two successful businesses: a handcrafted beverage brand and a specialty food product company.
Riding the Direct-to-Consumer Wave
Driven by strong demand, Amelia-lead brands are experiencing notable success through direct-to-consumer sales. “We’ve seen strong demand in direct-to-consumer sales, with products selling out completely,” she explains, emphasizing the challenges and opportunities that come with rapid growth in a competitive market.
While embracing online sales, Amelia is also prioritizing a strategic approach to managing their wholesale partnerships. ”As we scale production capacity, we’re investing together in our online community to prepare for a stronger e-commerce presence.”
Beyond Products: Cultivating Community
Amelia’s passion extends beyond crafting tasty products. Their businesses are built on the foundation of shared experiences and community building.”We’ve built businesses around things that naturally bring people together: coffee, specialty food and beverage experiences, thoughtful design, and the excitement of discovering something new,” she shares.
The ultimate reward, according to Amelia, lies in witnessing their products become integrated into people’s lives: “What’s most rewarding is seeing it all come together to be a part of people’s daily rituals and special moments while fostering creativity and connection within communities.”
Advice from a Seasoned Entrepreneur
For those aspiring to launch their own ventures, Amelia offers this encouraging advice: “Go for it. get the work done. Build meaningful relationships. Don’t be afraid to try new things.”
These words encapsulate the spirit of entrepreneurship: taking action, fostering connections, and embracing the prospect to create something truly unique.