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Developers File Application for 34-Story Building on Wilshire Blvd

by Alexandra Hartman Editor-in-Chief

Towering Ambition: Mixed-Use Growth Challenges Beverly hills

Beverly Hills is facing a housing conundrum, ⁢poised between preserving its ⁣iconic landscape and addressing a pressing need for new residences. At ‍the‍ intersection of⁣ Wilshire and⁢ San Vicente Boulevards, a proposal for a‍ 34-story mixed-use building,⁣ dubbed “The eastern,” has⁣ sparked debate about the city’s future development.

Pushing Boundaries

The proposed development, planned for⁣ 8300 Wilshire Blvd.,would replace an existing ​single-story shopping ‍center with 249 ⁤residential units ranging from one to three bedrooms.Moreover, developers are considering two ground-floor food and beverage establishments.This ambitious project, however, significantly surpasses‌ Beverly Hills’ ⁣current height⁣ limitations on mixed-use buildings, which ⁤range from three to five stories.

Seeking Density Bonus Solutions

Millennium Partners Los Angeles, the project’s ‍developer, aims to leverage the⁢ state⁢ density bonus law to⁣ facilitate the project’s approval. This law incentivizes developers to include affordable housing units in new developments. In this case, 22 out of the 249⁢ units would be designated‍ as⁤ affordable housing.

“State law is ​being invoked so that ⁣this application, as it is today, can move forward,” stated Brian Lewis, a spokesperson for the project. “The state has saeid we have a housing crisis, and we need to be producing more housing and providing incentives to produce that housing. This is one of the⁤ laws that allows ⁢that to happen.”

Meeting Housing Targets

Beverley Hills faces a mandate‌ to plan for over 3,000 new housing units by 2029, with over half designated for very low or low-income households.

Strategic Location and Transit Integration

Mario ⁤Palumbo, managing partner ⁢of Millennium Partners Los​ Angeles, emphasized the project’s ‍strategic location on the city’s edges, proximate to the planned stop on Metro’s Purple Line Extension. This transit-oriented development aims to leverage the Purple Line’s potential ⁢to attract commuters from⁣ downtown, Culver City, and⁢ West Hollywood.

“We are⁤ big proponents of putting density near transit,” Palumbo stated.‍ “We can’t ‌go on thinking that we can put single-family houses around transit stops and that that’s a sensible land use policy …allowing⁤ the Golden‍ Triangle to maintain its current character by producing additional housing units at the edges ⁤of the city is really,⁣ I think, what makes the most sense for the city. It allows it to both generate the housing units that need to be generated, but also to maintain the special charm and feel and character of the center of beverly Hills.”

A City at a Crossroads

The⁢ Eastern project raises crucial ​questions about the future of Beverly Hills. ⁣It⁤ represents a potential solution to the​ city’s housing crisis while pushing the boundaries of its aesthetic and development norms. As the proposal ‌moves ⁤forward, the⁣ community will grapple with balancing the need for increased housing density ‌with the desire to preserve its unique ⁤character.

Ultimately, the decision regarding The Eastern project will have far-reaching implications for Beverly Hills, shaping its urban landscape and setting a precedent⁣ for future development.

What are the⁢ main benefits of ​leveraging state density bonus incentives,as discussed in relation to “The Eastern” project,for addressing Beverly Hills’ housing needs?

Towering Ambition: Mixed-Use Growth⁤ Challenges Beverly Hills

An interview with Mario Palumbo,Managing Partner of Millennium Partners ⁤Los Angeles

Beverly Hills ​is ‌facing ⁤a housing conundrum,poised between ⁢preserving its iconic​ landscape and⁤ addressing ⁤a pressing need for new residences. At the intersection of Wilshire and San Vicente Boulevards, ‍a proposal⁣ for a 34-story mixed-use building, ⁢dubbed “The Eastern,” has sparked debate about the city’s future development. Archyde sat down ⁤with Mario Palumbo,managing partner of Millennium Partners Los Angeles,the project’s developer,to explore the challenges and opportunities⁣ presented by this enterprising ⁤project.

Bridging Housing Needs ⁢and ⁤Urban Character

Archyde: ⁢Mr. Palumbo, “The ⁤Eastern” proposes a substantial departure ‌from‍ Beverly Hills’ typical architectural landscape.What prompted your decision‌ to pursue such a high-density project in this ‍location?

Mario Palumbo: ⁤ Beverly Hills faces a⁢ critical housing shortage, with a mandate⁢ to plan for⁣ over 3,000 new housing units by 2029. We believe⁢ “The Eastern” presents a unique possibility ⁢to meet this​ need while ⁢respecting the city’s character. By strategically locating‌ this mixed-use development on the city’s edge, near the‍ planned Purple‌ Line Extension stop, we can‌ encourage transit-oriented development‌ and alleviate pressure on the city’s‍ historic​ core.

Leveraging State Density Bonus Incentives

Archyde: The project utilizes the state density bonus ⁣law, ‌incorporating affordable‍ housing units. ​How‍ do you see this contributing to ⁢the city’s ‌broader housing goals?

Mario Palumbo: This ⁤project demonstrates the power of density bonuses to deliver much-needed affordable housing. By dedicating 22 out⁤ of the 249 units as affordable, we’re directly contributing to the city’s mandate⁢ to provide housing for low and vrey low-income households. It proves that ‌ ⁢new development can ⁤be a ‍valuable ‍tool for addressing‍ the housing crisis without compromising quality or ​character.

Transit-Oriented Development⁤ and Future Connectivity

Archyde: ​ “The Eastern”⁢ is positioned near ⁢the planned Purple Line Extension stop.⁣ ⁣ How do you envision this‍ project contributing to the city’s growing transportation‍ network and its‍ impact on residents?

Mario Palumbo: We are big ‌proponents of putting‍ density near ​transit. The Purple⁣ Line Extension will provide a ‍direct link to ‍downtown Los Angeles, Culver City, and West Hollywood, making “The ‌Eastern” an attractive option for commuters‍ seeking convenient‍ access to these⁤ areas. By encouraging ⁢density near transit hubs, we ‌can reduce⁤ reliance on cars, promote lasting transportation, and enhance the ⁤quality of life⁣ for‍ residents.

balancing Growth and‌ Preserving Legacy

Archyde: some residents express⁤ concerns that ​projects ‌like ⁣”The⁣ Eastern” may change the character of Beverly Hills. How do⁣ you address these concerns?

Mario ⁣Palumbo: We understand and respect these concerns. It’s crucial ⁣to ensure new development complements, not overshadows, the city’s heritage. By strategically⁤ placing high-density projects on the city’s edges, away​ from the‌ Golden Triangle, we can preserve its unique⁣ charm while providing‌ much-needed⁢ housing and amenities.

Looking ⁢Ahead: Shaping the⁤ Future of Beverly Hills

Archyde: The Eastern represents ⁣a ⁢notable undertaking that ⁤will undoubtedly shape Beverly Hills’ future.⁤ What do you hope this project will ultimately achieve?

Mario Palumbo: We envision “The Eastern” as a model for ⁤triumphant, transit-oriented development that addresses the​ needs of our growing​ community while maintaining the city’s beauty and character. ⁤We hope ⁤this ​project will serve as ⁤a catalyst‌ for thoughtful and sustainable growth in Beverly Hills ‍for ⁢generations to ⁤come.

We welcome‌ your⁤ thoughts ⁢on this project and its potential⁢ impact. Will ⁢Beverly Hills find a way to balance ⁤growth and preservation? Share your outlook ‍in the comments ⁤below.

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