NIKE, Inc. and SKIMS Introduce New Brand for Women: NikeSKIMS — NIKE, Inc.

NikeSKIMS: A Fusion of Sport Performance adn Style

Designed to sculpt and engineered to perform, NikeSKIMS is a groundbreaking collaboration between two iconic forces in sport and style: Nike and SKIMS. This new brand aims to revolutionize the fitness and activewear industry by providing women athletes with products that celebrate their confidence, strength, femininity, and competitive spirit.

“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” says Heidi O’Neill, President of Consumer, Product and Brand, NIKE, Inc. “This partnership brings together the best of both brands and unlocks an astonishing opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”

A Shared Vision, A shared Passion

Born from a desire to offer something truly unique and innovative to the market, NikeSKIMS emerged as a natural synergy between the two brands.The partnership leverages Nike’s expertise in advanced sports science and athlete insights, combined with SKIMS’ signature style, inclusivity, and understanding of the female form.

“Over the past five years, SKIMS has redefined the intimates and casual apparel landscape, championing inclusivity and confidence,” says Jens Grede, Co-founder and CEO, SKIMS. “Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the activewear market. This partnership will empower individuals to move with confidence and express themselves authentically, merging SKIMS’ focus on body confidence and self-expression with Nike’s relentless pursuit of athletic excellence.”

Empowering Athletes Thru Innovation and Inclusivity

NikeSKIMS prioritizes the female form,ensuring its products enhance natural curves and provide unparalleled comfort and performance. All designs will be available in extended sizing, making it accessible to a wider range of women.

The brand will also utilize the cutting-edge research from the Nike Sport Research Lab,wich specializes in women-specific athletic innovation. This dedication to research and development ensures that NikeSKIMS products meet the unique needs of female athletes.

A Global Movement

“Nike has always had an unrivaled belief in and commitment to women athletes,” says Amy Montagne, VP/GM, Nike Women’s. “No footwear or apparel brand delivers the level of support Nike provides to women’s sport and movement. With NikeSKIMS,we’re deepening that support,listening to the voices of our athletes and women around the world and meeting their needs with a unique and disruptive point of view rooted in strength and style — and fueled by two powerhouse brands known for innovation and cultural disruption.”

The first NikeSKIMS collection will launch in the United States this spring, available at select retail locations and nike.com/NikeSKIMS. A global expansion, encompassing new markets and retail partnerships, will follow in 2026.

*”If you have a body, you are an athlete.”*

What is the launch date and location for the first NikeSKIMS collection?

Archyde News: Revolutionizing Activewear with NikeSKIMS

An Exclusive Interview with Heidi O’Neill,President of Consumer,Product and Brand,NIKE,Inc.

In an exciting fusion of sport performance and style, Nike and Skims have joined forces to create NikeSKIMS, a groundbreaking activewear brand set to empower women athletes worldwide. We had the pleasure of speaking with Heidi O’Neill, President of Consumer, product and Brand at Nike, Inc., to discuss this transformative partnership.

Cycling Performance: Can you tell our readers what inspired the collaboration between Nike and Skims?

“Heidi O’Neill (HO): Nike and Skims share a passion for innovating products that make women feel confident and strong.with skims’ expertise in embracing and celebrating the female form, and Nike’s unmatched leadership in athletic performance, the synergy was undeniable. We’re thrilled to combine our strengths to shake up the activewear industry.”

Biking Trails: How will NikeSKIMS address the unique needs of female athletes?

HO: “NikeSKIMS will prioritize the female form, enhancing natural curves and providing unparalleled comfort and performance. We’re leveraging Nike’s sport Research Lab to ensure our products meet the unique needs of women athletes. Plus, with extended sizing, we’re making sure our collections are accessible to a wider range of women.”

Hiking Routes: In what ways will NikeSKIMS express its shared vision of inclusivity, confidence, and self-expression?

HO: “At Nike, we believe ‘If you have a body, you are an athlete.’ NikeSKIMS embodies this belief by celebrating athletes of all shapes, sizes, and backgrounds. Through our designs, we aim to empower individuals to move with confidence and express themselves authentically.”

Marathon Goals: What can we expect from the first NikeSKIMS collection, and when can we start shopping?

HO: “The first NikeSKIMS collection will launch this spring in the U.S. We’re excited to bring our unique blend of sport performance and style to select retail locations and nike.com/NikeSKIMS. As we grow, we’ll expand globally, reaching new markets and retail partners by 2026.”

The Final Lap: How do you envision NikeSKIMS impacting the global activewear landscape and women’s empowerment?

HO: “We believe NikeSKIMS has the power to transform not just the activewear industry, but also how women view and embrace their natural strength and femininity. By offering products that celebrate and support their bodies, we aim to invite more women into sport and movement, fostering a more inclusive and empowering athletic community.”

Stay tuned to Archyde News for more updates on NikeSKIMS and its mission to revolutionize activewear and empower women athletes around the world.