a market revolution

Club Colombia Teams Up with Juan Valdez for a Limited-Edition Alcoholic-Free brew

In a surprising twist on Colombian traditions, Club Colombia, the nation’s leading beer brand, has partnered with Juan Valdez, the iconic coffee company, to launch “Club Colombia with café Juan Valdez without alcohol.” This innovative drink,available for a limited time,marries the beloved flavors of Colombian coffee with the refreshing essence of beer,catering to the growing demand for non-alcoholic alternatives.

“Today we have a new reason to provide with coffee aroma. Club Colombia with Café Juan Valdez without alcohol is the result of a union that we celebrate with pride and reflects our commitment to the quality and diversity of flavors of our land,” said Sergio Rincón, president of Bavaria, emphasizing the fusion of Colombian excellence in the beverage.

The new drink comes in the wake of increasing consumer interest in non-alcoholic beverages. A recent report by Innova Market Insights revealed that 18% of consumers in Latin America have increased their consumption of alcohol-free alternatives. This reflects a shifting landscape in consumer preferences,with individuals seeking diverse and refreshing options without the effects of alcohol.

“Club Colombia with Café Juan Valdez without alcohol is the materialization of what Colombian excellence means. We are proud to work with Bavaria with its national premium brand to offer a drink with the unmistakable taste of coffee cultivated in our country, which undoubtedly represents our culture, while we continue innovating and surprising consumers in every corner of Colombia,” Camila Escobar, president of Juan Valdez, added, underscoring the significance of the collaboration in representing Colombian identity.

The combination of club Colombia and Juan Valdez is a powerful synergy. Club Colombia, with its 76-year legacy and dedication to premium beer craftsmanship, and Juan Valdez, representing the dedication and quality of Colombian coffee growers, come together to offer a unique and flavorful experience.

The Perfect Blend: Coffee and Beer’s Enduring Appeal in Colombia

Coffee and beer hold a special place in Colombian culture, deeply intertwined with the nation’s identity. They are two of the most consumed beverages in the country, with coffee being a daily staple and beer a popular social drink.

According to Kantar, a market research firm, 88% of Colombians consume at least one cup of coffee per week, buying an average of 3.8 kg of coffee annually. Bavaria, a leading brewery in the region, reports that at least 6 out of 10 Colombians drink beer regularly, highlighting the ubiquity of both beverages in Colombian households.

“Club Colombia with Café Juan Valdez without alcohol is the materialization of what Colombian excellence means.

– Camila Escobar, president of Juan Valdez

With this unique collaboration, Club Colombia and Juan Valdez are sure to satisfy the palates of Colombian consumers seeking innovative and flavor-packed non-alcoholic options.

Ready to Sip Colombia?

“Club Colombia with Café Juan Valdez without alcohol” is available in a 269 ml can and can be found in supermarkets,juan Valdez stores,and online platforms nationwide for a limited time.

Don’t miss the chance to experience this delicious fusion of Colombian traditions. Grab a can and savor the taste of coffee and beer, reimagined!

Why was this beverage created?

الرحري Django, interviewed by Archivist Luis combination, 毎注意 LC

Title: fusion of Traditions: A Chat with Sergio Rincón and Camila Escobar on Club Colombia’s New Alcoholic-Free Brew

Why a Non-Alcoholic Coffee-Infused Beer?

Archivist Luis: Sergio, Camila, thank you both for joining us today. Let’s dive right in. Bavaria and Juan Valdez, two Colombian powerhouses, have teamed up to create a unique non-alcoholic beverage. What sparked this innovative idea?

Sergio Rincón: Hi Luis, thanks for having us. Well, we noticed a growing demand for alcohol-free alternatives among our consumers. We thought, why not combine two of Colombia’s most beloved beverages – coffee and beer – to create something refreshing and characterizing our land?

Camila Escobar: Exactly, Sergio. We’re always looking for ways to highlight Colombian coffee’s unique taste and aroma. This collaboration with Club Colombia was the perfect possibility to innovate while staying true to our roots.

Crafting the Perfect Blend

Archivist Luis: So, consumers can expect a strong coffee aroma with the crispness of beer, but without the alcohol.How was this flavor profile achieved?

Sergio Rincón: It was a delicate process, balancing the robust coffee notes from Juan Valdez with the lighter, refreshing aspects of club Colombia. Our brewmasters and coffee specialists worked hand in hand to create a harmonious fusion that preserves the essence of both beverages.

Camila Escobar: Indeed, it’s a testament to the quality and diversity of Colombian ingredients. We’re proud to see our coffee’s unmistakable taste shine in this collaboration.

Tapping into a Growing Trend

Archivist Luis: The non-alcoholic beverage market has been growing globally,especially in Latin America. How does this launch align with that trend?

Sergio Rincón: You’re right, Luis. We’ve seen an 18% increase in consumer interest in alcohol-free alternatives in our region. this collaboration is our way of responding to that demand, offering a unique, satisfying option that fits today’s diverse consumer preferences.

Camila Escobar: Precisely.Plus, it’s an exciting opportunity to introduce coffee lovers to a new way of enjoying our beloved Juan Valdez coffee.

Representing Colombian Identity

Archivist Luis: Camila, you mentioned earlier that this collaboration represents Colombian excellence. Can you tell us more about how this drink embodies Colombian identity?

Camila Escobar: Absolutely, Luis. Coffee and beer are more than just beverages in Colombia; they’re cultural icons.This drink combines our passion for both, showcasing the dedication and craftsmanship of our coffee growers and brewers. In every sip, you’ll taste the spirit of our land and its people.

Interested in Trying?

Archivist Luis: Where can curious consumers find “Club Colombia with Café Juan Valdez without alcohol” and for how long?

Sergio Rincón: For a limited time, you can find our new brew in 269 ml cans at local supermarkets, Juan Valdez stores, and online platforms nationwide. We’re excited for everyone to experience this unique taste of Colombia.

Final Thoughts

Archivist Luis: Lastly, if you coudl describe this beverage in one word, what would it be?

Camila Escobar:bij Bias?

Sergio Rincón: Innovative. It’s a fresh take on Colombian traditions, and we’re proud to offer something new and exciting to our consumers.