David Beckham Reveals Mom-in-Law’s Intrigue With His Underwear Ads on Zoom

David Beckham’s Hugo Boss Campaign: An Unexpected Family Affair

David Beckham, the former English soccer icon, has once again stepped into the spotlight, this time for his new Hugo Boss underwear campaign. The campaign,which launched Thursday,Jan. 30, 2025, showcases the new Boss One Bodywear collection.However, it wasn’t just fans and fashion enthusiasts who took notice; Beckham’s mother-in-law had a particularly keen eye on the visuals, leading to an “embarrassing” yet humorous family moment.

The Zoom-In Revelation

In an interview, Beckham, 49, recounted a candid conversation with his mother-in-law. she admitted that she and her friends were, shall we say, closely examining the campaign photos. Beckham revealed that his mother-in-law confessed she “could see everything” when she zoomed in on his photos.

Beckham’s response to this revelation was lighthearted. “I was like, ‘Well don’t zoom in then,'” he recalled.

The Campaign’s Aesthetic

Directed by fashion photographers Mert and Marcus, the campaign features Beckham in minimalist black and white briefs, each emblazoned with “BOSS” across the waistband. The aesthetic is decidedly clean, allowing the garments and Beckham’s physique to take centre stage. In some shots, Beckham poses against a dark gray background, while in others, he lounges in a sunlit room wearing the white briefs. One striking image captures him under a shower, sporting the black boxers.

Planning and Dedication

Behind the scenes, Beckham’s commitment to the campaign was evident. He admitted he cut out “good food and wine” and trained for 14 weeks to prepare for the shoot.

Victoria Beckham’s Support

The day the campaign launched, Beckham’s wife, Victoria, showed her support on Instagram. The fashion designer posted a photo of her husband from the neck down, simply captioning it, “My boss🖤😉.”

The Boss One Bodywear Collection

The Hugo Boss collection features “premium-quality men’s underwear essentials, including trunks, briefs, tank tops and T-shirts in minimalist black and white hues,” according to a release.The garments are crafted from cotton and elastane,ensuring both comfort and style.

Beckham’s Endorsement

Beckham expressed his enthusiasm for the new line. “I once said that my bodywear modeling days had come to an end, but when Boss shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” he stated.

He added, “The new Boss One collection is beautifully made. I’m proud to support Boss in our long-term strategic partnership with this campaign.”

Conclusion: A Campaign That Captivates

David Beckham’s latest Hugo boss campaign has garnered attention for its minimalist aesthetic and Beckham’s dedication. The campaign has sparked conversations and even led to amusing family moments. explore the new Boss One Bodywear collection and discover the blend of comfort, style, and iconic design that defines this collaboration. Ready to upgrade your wardrobe staples? Check out the new collection today!

What steps did David Beckham take to prepare for the Hugo Boss photoshoot?

Archyde Exclusive: A Chat with David Beckham on His New Hugo boss Campaign

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What inspired you to take on the new Hugo Boss campaign, considering you had previously said yoru bodywear modeling days were over?

David beckham: “Well, first I must say that I’m always excited about finding new ways to collaborate with Hugo Boss, as we’ve had a long-term partnership. But what really drew me to this campaign was their vision for the new Boss One collection. And of course, the chance to work with my good friends Mert and Marcus again was an opportunity I couldn’t resist.”

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Can you tell us about your readiness process for the shoot? We heard you even cut out “good food and wine”!

David Beckham: *laughs* “Yes, indeed.I trained for about 14 weeks leading up to the shoot. I wanted to ensure I was in the best shape possible to represent the collection. It was a lot of discipline, but worth it in the end.”

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Your wife, Victoria, showed her support on Instagram. How did that make you feel?

David Beckham: “It meant the world to me.Her support is incredibly important to me, and seeing her post about the campaign made me very proud.”

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Your mother-in-law also had some interesting feedback on the campaign… Care to share?

David Beckham: *chuckles* “Yes, well, she and her friends were quite taken by the photos. They were so impressed with the quality of the collection that they were examining them quite closely. She told me she could ‘see everything’ when she zoomed in. I was a bit embarrassed, but it was all in good fun.”

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What do you think sets this Hugo Boss campaign apart from others?

David Beckham: “I believe the minimalist aesthetic we’ve achieved really allows the Boss one bodywear collection to shine. It’s all about the craftsmanship and quality of the garments, and I’m proud to be part of showcasing that.”