Cassette Tapes & AI: How Snipki Created a Viral Marketing Moment at OMR Festival
(Image: A visually striking image of a retro cassette tape with a QR code overlaid, alongside a screenshot of a Windows 95-style landing page. Alt text: Retro cassette tape with QR code leading to personalized AI-powered landing page.)
Hamburg, Germany – June 3, 2025 – In a world saturated with digital noise, one company at this year’s OMR Festival cut through the clutter with a surprisingly analog approach: the humble cassette tape. But this wasn’t a nostalgic gimmick. AI training company Snipki leveraged the power of 80s nostalgia to deliver a hyper-personalized marketing experience that’s turning heads and redefining what’s possible with AI-driven campaigns.
The campaign generated over 1,000 qualified leads with a conversion rate considerably above industry average, proving that the perfect blend of emotional connection and data-driven personalization is a winning formula.
From Cassette to Custom Landing Page: A Blast From the Past Meets Cutting-Edge Tech
Forget flashy VR demos and interactive installations.Snipki distributed over 1,000 real music cassettes at OMR, a medium most attendees likely associate with childhood memories.Each cassette featured a QR code – a intentional juxtaposition that sparked curiosity.
Scanning the code didn’t lead to a generic website. Instead, it transported visitors to a fully personalized landing page designed in the iconic aesthetic of Windows 95. Imagine seeing your name, your company logo, and even a song generated by AI specifically for you. That’s the “wow” factor Snipki delivered.
(Image: A close-up screenshot of the Windows 95-style landing page, highlighting personalized elements like company logo and name. Alt text: personalized Windows 95 landing page created by snipki.)
How It Worked: Real-Time Hyper-Personalization in Action
The magic wasn’t just in the concept, but in the seamless, automated execution. Here’s a breakdown of the workflow:
- retro Gateway: The QR code lead to a contact form styled like a classic Windows 95 interface.
- Data Enrichment: Submitted data was instantly fed into Clay.com, a powerful data platform.
- LinkedIn & Social Intelligence: Clay enriched the data with details from LinkedIn, company websites, and even recent social media activity.
- AI-Powered Content Creation: AI algorithms generated personalized text tailored to the visitor’s role, industry, and company.
- Automated Webflow Page: A unique Webflow landing page was automatically created and published.
- Personalized Delivery: The visitor received a direct link to their custom page via email.
“We wanted to demonstrate that AI marketing isn’t just theoretical – it’s practical, implementable, and incredibly effective,” explains Jens Polomski, founder of Snipki. “Combining analog nostalgia with digital personalization creates a memorable ‘wow moment’ that resonates with people.”
The Secret Sauce: Emotional Connection + Data Logic
Snipki’s success hinges on a brilliant combination of factors:
* Emotional Hook: The physical cassette taps into nostalgia, instantly grabbing attention in
