Gousto Launches ‘The Bare’ Recipe Range To support Trussell Trust Amidst UK Hardship
London, June 19, 2025 – Gousto, the popular recipe box service, has unveiled “The Bare,” a limited-edition recipe range designed to generate funds for the Trussell Trust. This initiative arrives as a new report highlights increasing food insecurity across the United Kingdom.
Inspired By TV, Driven By Purpose
The new recipe range pays tribute to meals featured in a beloved Chicago-based television series, timed with the show’s fourth season premiere later this month. However, Gousto emphasizes that this launch serves a greater purpose: to support families struggling to afford essential items this summer.
The Trussell Trust’s recent “The Cost of Hardship & Hunger” report indicates a concerning trend: a record 1 in 7 people in the UK face severe hardship. The report estimates that food banks within the Trussell network will provide emergency food to a child every 41 seconds this summer. Revenue from “The Bare” collection aims to alleviate some of this pressure.
Cult-Favorite Dishes Reimagined
gousto’s chefs have crafted three recipes that draw inspiration from the television program: a Chicago-Style Beef Sandwich with Fries, Friends & Family Spaghetti with Mozzarella Garlic Bread, and a riff on the viral Crisp-Topped Omelette with Fries & Salad.
In 2022, after the show debuted, TikTok trends exploded with user-generated versions of the Chicago Beef sandwich and Omelette. Gousto now offers streamlined versions of these dishes. Now,home cooks can prepare those iconic dishes without the kitchen chaos,thanks to pre-portioned ingredients and user-friendly recipe cards delivered directly to their homes.
Gousto’s Commitment To Fighting Food Insecurity
Timo Boldt, Gousto’s Founder and CEO, underscores the company’s core mission. “Ensuring more families have access to fresh, good food has always been part of our purpose to have a positive impact on people and the planet,” boldt said. “With this screen-worthy recipe range, we’re making it easy for food lovers to recreate cult-favorite dishes at home, while supporting the vital work of food banks in the Trussell community.”
Big Zuu Joins The Campaign
Gousto has enlisted rapper and broadcaster Big zuu, a vocal advocate for food equality. He is the face of the campaign’s promotional film and showcases the urgency of the issue, leading a bustling kitchen habitat to fulfill orders and generate crucial funding.
Big Zuu stated, “Getting behind ‘The Bare’ was a no-brainer for me. It’s about more than just flavours; it’s about making some noise for people going without the basics. I’ve always believed good food should be for everyone, and teaming up with Gousto and Trussell on this campaign means we’re getting real support to families who need it. And if you’re asking – THAT Crispy Omelette with Fries is my go-to. It’s easy, full of flavour and the ultimate comfort food.”
Availability and Special Features
Gousto’s “The Bare” recipes are available to order at gousto.co.uk from june 17 to July 15, 2025. Recipes start from £3.09, and customers can simply select any or all three recipes as part of their weekly box or a one-off box. For fans who want to fully embrace the spirit of the show, a set of temporary tattoos – an homage to the iconic ink seen on screen – will be included with every recipe range.
Did You Know? Food banks in the Trussell Trust network distributed over 2.9 million food parcels in the past year alone. According to recent data, food prices have increased by over 25% as 2020, placing an additional strain on low-income households.
The Growing Need For Food Banks: An Evergreen perspective
The partnership between Gousto and The Trussell Trust highlights a persistent and growing problem: food insecurity.While initiatives like “The Bare” provide crucial short-term aid, understanding the underlying causes and exploring long-term solutions remains vital.
Understanding Food Insecurity
Food insecurity is defined as the state of being without reliable access to a sufficient quantity of affordable, nutritious food. Several factors contribute, including:
- Poverty: Low income directly limits the ability to purchase food.
- Unemployment: Job loss often leads to immediate food insecurity.
- Rising Cost of Living: Increases in housing, utilities, and transportation expenses can leave less money for food.
- Health Issues: Medical expenses and disabilities can strain household budgets.
Long Term Solutions
Addressing food insecurity requires a multi-faceted approach. Potential solutions include:
- Strengthening Social Safety Nets: Increasing the value and accessibility of programs like SNAP (Supplemental Nutrition Assistance Program) can provide a crucial buffer for low-income families.
- Job Creation and Training: Providing opportunities for stable employment can help individuals and families achieve financial independence.
- Affordable Housing Initiatives: Reducing housing costs can free up income for food and other essential needs.
- Community-Based Food Programs: Supporting local food banks,pantries,and meal programs can ensure that those in need have access to nutritious meals.
Pro Tip: Consider donating to or volunteering at your local food bank.Every contribution, no matter how small, can make a difference in the fight against hunger.
| Challenge | Short-term Solution | Long-Term Solution |
|---|---|---|
| food Insecurity | Emergency food parcels | Strengthened social safety nets, job creation |
| Rising Food Costs | Discounted meal kits, food bank support | Wage increases, affordable housing initiatives |
| Lack of Access | Mobile food pantries, community gardens | Improved transportation, local food programs |
Frequently Asked Questions About Food Insecurity and Gousto’s Initiative
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What is Gousto’s “The Bare” recipe range?
“The Bare” is a limited-edition collection of recipes inspired by a popular TV show, aimed at raising funds for the Trussell Trust to combat food insecurity.
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How does ordering “The Bare” recipes help the Trussell Trust?
A portion of the proceeds from each “The Bare” recipe range purchased goes directly to the Trussell Trust, supporting their efforts to provide food and assistance to those in need.
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What kind of recipes are included in “The Bare” recipe range?
The range features three comforting recipes inspired by the TV show: Chicago-Style Beef Sandwich & Fries, Friends & Family Spaghetti with Mozzarella Garlic Bread, and a Crisp-Topped Omelette with Fries & Salad.
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When can I order Gousto’s “The Bare” recipes?
“The Bare” recipe range is available for order from June 17 to July 15, 2025.
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How much do “The Bare” recipes cost?
The recipes start at £3.09, and customers can add them to their regular Gousto box or order a one-time box.
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Who is Big Zuu, and what’s his involvement?
Big Zuu, a rapper and food advocate, is partnering with Gousto to promote “The Bare” campaign and raise awareness about food insecurity.
What are your favorite comfort food recipes? How can we as a community support efforts to combat food insecurity? Share your thoughts in the comments below!
