EBU Expands FIBA 3×3 Broadcast Deal

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FIBA and EBU Extend Partnership for 3×3 Basketball Coverage Through 2028

Breaking News: The International Basketball Federation (FIBA) and The European broadcasters Union (EBU) have expanded their collaboration,securing extensive 3×3 basketball coverage for fans across Europe until 2028.

The FIBA and EBU partnership ensures broad coverage of 3×3 basketball across Europe.

FIBA and EBU: A Slam Dunk Partnership Extension

The extended partnership between FIBA and EBU promises to deliver thrilling 3×3 basketball action to a wider audience. This deal, effective instantly, ensures broadcast coverage of major 3×3 events until 2028. This includes the World Championships and European Championships.

The 2025 FIBA 3×3 World Cup in Ulanbaatar, Mongolia, which took place from June 23 to 29, marked the beginning of this renewed commitment.

This collaboration builds upon a previous 3×3 agreement established in 2023, strengthening the bond between the two organizations.

Key Broadcasters and Territories

Several key public service broadcasters are part of this agreement. These include:

• Austria (ORF)
• Belgium (VRT)
• Lithuania (LRT)
• The Netherlands (NOS)
• Poland (TVP)
• Switzerland (SRG SSR)
• Turkey (TRT)
• Ukraine (Suspilne)

Each territory will tailor its broadcast coverage to highlight their respective national teams, maximizing local engagement.

Spotlight on Key nations

the Netherlands, following their women’s gold medal win, is expected to see heightened interest in 3×3 basketball.Additionally, Switzerland, securing men’s silver, and Lithuania, a nation with a strong basketball tradition, are also key markets.

Pro Tip: Keep an eye on the Netherlands and Switzerland as potential powerhouses in future 3×3 tournaments!

Looking Ahead: FIBA

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EBU Expands FIBA 3×3 Broadcast Deal: Bringing More Basketball to Europe

basketball fans across Europe, get ready! The European Broadcasting Union (EBU) and FIBA (International Basketball Federation) have solidified their commitment to delivering thrilling 3×3 basketball action. This extended partnership promises more free-to-air coverage, keeping you at the heart of the game.

key Highlights of the Extended Partnership

This renewed agreement is a important win for basketball enthusiasts and the sport itself. Here’s a breakdown of what the expanded deal means for you:

• Extended Duration: The partnership spans four years, from 2025 to 2028, ensuring consistent access to premier FIBA 3×3 events like the FIBA 3×3 World Cup.
• Free-to-Air Coverage: European audiences will continue to enjoy free access to the moast exciting 3×3 basketball tournaments.
• Expanded Reach: The EBU, with its vast network, will broadcast games across numerous European channels, broadening the reach of 3×3 basketball.

What This Means for 3×3 Basketball Fans

The extended partnership is fantastic news. It provides certainty and offers the following for fans of 3×3 basketball:

• Increased Exposure: More broadcast opportunities mean wider visibility, attracting new fans to the fast-paced world of 3×3.
• Enhanced Accessibility: Free-to-air broadcasts make the sport accessible to everyone across Europe.
• Exciting content: Expect comprehensive coverage of major FIBA 3×3 events, including behind-the-scenes content and player interviews.

Events Covered Under the Agreement

The deal encompasses coverage of FIBA’s marquee 3×3 events. While the specifics will vary, expect to see:

Focus on Top-Tier Tournaments

The extension secures broadcast of the most prestigious 3×3 basketball competitions.Here’s a sample of the exciting events you can anticipate:

Event	Coverage Type
FIBA 3×3 World Cup	Live Matches, Highlights, and Analysis
FIBA 3×3 Olympic Qualifying Tournaments	Live coverage and qualifying event recaps
FIBA 3×3 World Tour finals	Extensive coverage of the top 3×3 teams.

More than just Games

The coverage will likely extend beyond just the games themselves.

• Pre- and Post-Game Analysis: Expert commentary and deep dives into team strategies and player performance.
• Player Interviews: Hear directly from your favorite athletes.
• Behind-the-Scenes Content: Explore the world of 3×3, gain insight into the sport’s culture, and more.

The Impact of the EBU-FIBA Collaboration

The partnership is more than just a broadcast deal; its a strategic alliance with far-reaching outcomes:

• Increased Sports Popularity: This extended deal highlights the rising popularity of 3×3 basketball.
• Boosting Sport’s Visibility: The extended deal helps to enhance the visibility of related competitions, such as the FIBA 3×3 World Tour.
• Sports Progress: Broad exposure attracts new players and promotes the sport’s development at grassroots levels.

Where to Watch FIBA 3×3 Basketball

The EBU’s vast network means various options for watching the events. Keep an eye on local listings, and tune in to your national broadcaster.

This exciting partnership secures the future of 3×3 basketball on European screens. Stay informed, and get ready for continuous access to intense action from your favourite free-to-air channels! Enjoy the game!