Consumers Want Brands That Do Good & Feel Good | Healthcare Impact

“`html

Brand Trust 2025: Consumers Expect Brands To ‘Do Good’ And ‘Feel Good’

new York, NY – July 4, 2025 – Amidst ongoing financial pressures and societal divisions, a new report indicates that consumers are placing greater trust in brands than in customary institutions.

The 2025 Edelman Trust Barometer reveals a significant shift in consumer expectations, with individuals looking to brands to enhance their sense of well-being and contribute positively to the world.

The “Me” Over “we” Shift: Brands As pillars Of Stability

The annual Trust Barometer, themed “Trust and the Crisis of Grievance,” highlights a move from collective (“we”) to individual (“me”) priorities. Consumers now expect brands to actively support their security, optimism, knowledge, and sense of community.

This expectation encompasses a range of “goodness” emotions, with happiness, confidence, inspiration, and calmness topping the list. People are also seeking brands that foster optimism, facilitate positive change, provide education, and cultivate community.

Dual Responsibility: Doing Good And feeling Good

These findings underscore a dual mandate for brands: they must simultaneously “do good” for society and “make me feel good” personally. Consumers are increasingly aligning their brand choices with their values and beliefs.

According to the report, two-thirds of people worldwide adopt brands based on their beliefs about social issues, while an equal proportion emphasizes the importance of brands contributing to their personal well-being.

Trust in brands now surpasses trust in institutions,prompting a deeper examination of the consumer-brand relationship. Brands are being looked upon to fill gaps left by other entities.

Healthcare Leads The Way In Building Brand Trust

Among various business sectors, healthcare and pharmaceuticals stand out as having the greatest potential to influence positive feelings. These sectors score consistently high across drivers such as promoting optimism, facilitating positive change, fostering well-being, providing community, and offering education.

This presents a significant prospect for healthcare stakeholders to rebuild trust in

Here’s a PAA (people Also Ask) related question, formatted as requested, based on the provided article and the AAMC search result:

Consumers Want Brands That Do Good & feel Good: Reshaping Healthcare through Values

In today’s healthcare landscape, the focus is shifting dramatically. Consumers are no longer solely concerned with the clinical efficacy of treatments; they’re actively seeking healthcare brands that align with their values and prioritize both ethical practices and positive patient experiences. This article delves into how the “do good, feel good” beliefs is impacting the healthcare industry, exploring the benefits, offering practical strategies, and highlighting real-world examples of brands successfully navigating this evolving terrain.

The Rise of Conscious Consumers in Healthcare

The modern healthcare consumer is an informed and empowered individual. Access to vast amounts of information online, coupled with a growing awareness of social and environmental responsibility, has led to a demand for healthcare brands that are genuinely committed to making a positive impact. This encompasses a wide range of factors, including:

• Ethical sourcing and Practices: Consumers want to know about the origin and production of medicines, devices, and healthcare supplies.
• Environmental Sustainability: The environmental impact of healthcare is under scrutiny, including waste disposal and carbon footprint reduction.
• Community Engagement and Social Responsibility: Healthcare brands that are actively involved in community health initiatives and support marginalized communities are increasingly favored.
• Transparent Communication: Open and honest communication about pricing, treatment options, and potential risks is crucial for building trust.

Patient Experience and the Emotional connection

Beyond ethical considerations, consumers are prioritizing the emotional experience of healthcare. Patient experience, encompassing every interaction from scheduling appointments to receiving care, substantially influences brand perception. Consumers are seeking empathetic and personalized care that makes them feel valued and understood. this includes:

• Accessibility and Convenience: User-friendly online platforms, telehealth options, and convenient appointment scheduling are essential.
• Clear and Empathetic Communication: Healthcare providers must explain complex medical information in a way that patients understand and can make informed decisions.
• Personalized Care: Tailoring treatment plans and support services to individual patient needs and preferences promotes a sense of being cared for.
• Creating a Supportive environment: A welcoming and empathetic environment that reduces stress and anxiety contributes to a positive patient journey.

Benefits of Embracing the “Do Good, feel Good” Approach

Healthcare brands that genuinely integrate the “do good, feel good” philosophy can realize substantial rewards, including:

Key benefits of a Values-Driven Approach

Benefit	Details
Enhanced Brand Reputation & Trust	Building a positive reputation by demonstrating a commitment to ethical values, leading to increased brand trust and loyalty.
Increased Patient Loyalty	Patients are more likely to choose and recommend healthcare providers and brands that align with their values.
Competitive Advantage	Differentiating a brand in a competitive market by focusing on social impact, improved patient experience and values.
Improved Employee Engagement and Retention	Attracting and retaining top talent who share the same ethical values.
Positive Social Impact	Contributing to meaningful positive changes at the community, national, or global level, creating a healthier society.

practical strategies for Healthcare brands

Implementing the “do good,feel good” approach requires a comprehensive strategy,integrated across all aspects of a healthcare brand. Here are some actionable tips:

1. Define Your Values: Clearly articulate your brand’s core values and mission. Are you committed to sustainability? Community health? Patient advocacy? Make your values public and embed them in your operations.
2. Prioritize Patient Experience: Conduct patient satisfaction surveys, solicit feedback, and actively work to improve every touchpoint in the patient journey. Focus on personalization and ease of service.
3. Embrace Transparency & Communication: Communicate openly with patients about all aspects of care, including pricing, procedures, and potential risks. Develop engaging content that explains complex medical information clearly and accessibly to improve health literacy.
4. Engage in Community Outreach: Support local health initiatives, participate in community events, and partner with organizations that are addressing health disparities.
5. Invest in Sustainability: Reduce your environmental impact by adopting sustainable practices,such as reducing waste,optimizing energy consumption,and utilizing eco-friendly products. Consider a focus on “green healthcare”.
6. Build Partnerships: Collaborate with other organizations,including NGOs,local healthcare providers,and patient advocacy groups,to amplify impact.
7. Measure and Report Impact: Regularly measure and share your progress in terms of patient satisfaction, community engagement, and environmental sustainability. Use data to improve your strategies.

Real-World Examples of Healthcare Brands Doing Good

Several healthcare brands are demonstrating the power of aligning values with business practices. Here are some examples:

1. CVS Health’s Community Impact: CVS Health has demonstrated its commitment to improving community health through initiatives like Project Health, which offers free health screenings and educational programs. Additionally, their investment in mental health services and partnerships with local organizations shows their focus on accessible, integrated care. They also showcase corporate social responsibility and positive brand image.

2.Johnson & Johnson’s Global health Initiatives: Johnson & Johnson invests in global health programs aimed at eradicating diseases and improving maternal and child health. Their commitment to providing affordable medicines and vaccines contributes to positive health outcomes worldwide,emphasizing their dedication to doing good globally and supporting patient well-being.

3. Mayo Clinic’s Patient-Centered Care Model: Mayo Clinic has gained high praise for its intense focus on patient-centered care. Their emphasis on personalized treatment plans and exceptional patient experience builds trust and creates loyalty. The patient experience is at the core. Their patient support and care model enhances patient satisfaction.

By embracing the “do good, feel good” philosophy, healthcare brands can build strong relationships with consumers, improve their reputation, and achieve a sustainable competitive advantage. It’s a necessary evolution, reflecting changes in the healthcare environment.

Related Search Terms: Healthcare marketing, patient-centered care, social responsibility in healthcare, consumer behavior in healthcare, ethical healthcare practices, healthcare brand building, community health initiatives.