ARCHYDE EXCLUSIVE: In a creative stroke that’s set to revolutionize the beauty and fashion worlds once again, supermodel and businesswoman Hailey Bieber has reintroduced the iconic belly chain with a modern twist. Following the success of her Rhode beauty brand, Bieber has now unveiled a gold belly chain that keeps her latest gloss, Lemonitni, conveniently at hand – even by the beach.
An Innovative Beauty Accessory
The new gold belly chain designed by Hailey Bieber for her Rhode beauty line is more than just a trendy accessory. Equipped with a mini golden pouch to hold the Lemonitni gloss, it is designed to enhance convenience while adding an element of sophistication to any outfit. The chain, adorned with the Rhode logo, is destined to become a must-have this summer.
A Modern Take on a 90s Icon
The belly chain, a subcultural symbol of the 90s and early 2000s, has seen a resurgence in popularity, thanks in part to Bieber’s promoting it in Rhode’s latest campaign. This body jewelry has traditionally been a symbol of audacity, sensuality, and emancipation. Now, with a renewed sophistication, it’s making a noticeable comeback on runways and in fashion campaigns.
The Fashion Forward Move
The move is joined by pertinent trends spotted on the catwalks at Chanel and Chloé. At Chanel, the belly chain makes a sartorial statement by subtly gracing the hips of tweed models, while at Chloé, it enhances a bohemian look, paired with light sarouels and coordinated tops. These exquisite fashion moments underscore the versatility and elegance that this seemingly simple accessory can bring to contemporary fashion.
The Impact on Social Media
The introduction of the Rhode belly chain aligns perfectly with the viral trends seen on Instagram. Much like the now-essential silicone shell for mirror selfies, the gold belly chain promises to flood feeds worldwide. Consider it the new “it” accessory that will undoubtedly elevate both your style and your Instagram game.
While the exact release date for the Rhode belly chain is yet to be announced, beauty enthusiasts and fashion lovers alike are already eagerly awaiting its availability. This anticipation is a testament to Hailey Bieber’s triumph in blending utility with style, making her Rhode beauty brand a standout in the competitive market.
For the latest on this breaking beauty news and more, stay tuned to archyde.com.
