Clivet Branding Featured on AC Milan Training Apparel Renewal

AC Milan and Clivet Extend Partnership with Naming Rights too Training Center

Serie A club AC Milan have extended their sponsorship with European multinational electronics company, Clivet.

With this extended deal, Clivet now becomes the club’s official climate partner. The agreement marks a significant step in AC Milan’s ongoing efforts to reduce its environmental impact and create high-performance environments through enduring solutions.

Milanello, AC Milan’s historic training site, is central to this advancement, representing the club’s legacy, excellence, and growth. A cornerstone of the club’s history, Milanello is where legendary players are forged and the Rossoneri identity is cultivated.Today, it continues to nurture the next generation of talent, serving as a modern footballing temple that blends tradition with innovation.

AC Milan’s iconic training facility enters a new era with Clivet as its inaugural naming rights partner. Effective instantly, the facility will be known as “Centro Sportivo Milanello powered by Clivet.”

Clivet, renowned for its innovation and commitment to sustainability, will help transform Milanello into a healthier, more efficient facility that supports athlete performance and environmental objectives. As part of the agreement, Clivet will also become AC Milan’s training kit sleeve partner, with its branding featured on the men’s and women’s first teams, Milan Futuro, and Primavera teams.

Maikel Oettle, chief Commercial Officer of AC Milan, commented, “We are very proud to continue our journey with Clivet – a partnership that redefines how we approach our infrastructure, transforming it into an environment where performance and sustainability thrive together. Milanello is our temple of performance, and well-being is a key pillar of that. By placing Clivet at its heart, we are not only enhancing the quality of our spaces today, but also shaping the future of training, development, and climate-conscious excellence in football.”

Massimiliano Venturi, Director of the Italy Business Unit at Clivet, said, “We are extremely proud to strengthen our partnership with AC Milan, a Club with wich we share core values such as commitment to achieving goals and innovation. We believe that natural comfort is a key factor in sport as well: providing athletes with the right temperature and optimal air quality means putting them in the ideal conditions to express their full potential. This new chapter in our collaboration confirms our desire to contribute to the Club’s success actively.”

clivet,a leader in heat pump-based solutions for sustainable heating,cooling,ventilation,and air purification,has already contributed significantly to the club’s environmental performance. The collaboration began before the official agreement in 2021, with initial installations at the PUMA House of Football. Sence then, Clivet systems have improved air quality and climate control.

How does Clivet’s sponsorship of AC Milan align with its overall marketing objectives?

A Strategic Partnership: Clivet and AC Milan

The recent renewal of AC Milan’s training apparel sponsorship with Clivet marks a important step for the European HVAC (Heating, Ventilation, and air Conditioning) leader. This isn’t simply a logo placement; it’s a deepening of a relationship built on shared values of performance, innovation, and a commitment to excellence. The partnership extends Clivet’s visibility within the global sports market, specifically targeting football fans and a demographic interested in high-quality, technologically advanced products. This collaboration is a key component of Clivet’s broader marketing strategy, aiming to elevate brand awareness beyond its conventional B2B focus.

Understanding Clivet: A European HVAC Powerhouse

While perhaps less known to the general public than some consumer-facing brands, Clivet has a strong reputation within the HVAC industry.Founded in 1989, the company specializes in designing, producing, and distributing comprehensive climate control solutions for residential, commercial, and industrial applications.

Here’s a swift overview of Clivet’s core strengths:

Wide Product Range: Covering cooling, heating, ventilation, and air purification systems.

Technological Innovation: Clivet consistently invests in research and development, focusing on energy efficiency and sustainable solutions.

European Manufacturing: Maintaining a strong commitment to quality and European standards.

Global Reach: Serving clients across numerous countries with a growing international presence.

This sponsorship with AC Milan allows Clivet to showcase its brand to a wider audience, bridging the gap between specialized HVAC solutions and everyday consumers.

The Importance of sports Sponsorship for HVAC Brands

The HVAC industry often relies on building trust and demonstrating reliability. Sports sponsorships, particularly with globally recognized teams like AC Milan, offer a powerful platform to achieve this.

Here’s why this type of partnership is effective:

Brand association: Aligning with a prosperous and respected team enhances brand image.

Increased Visibility: Exposure on training apparel, stadium branding (potential future expansion), and digital channels reaches millions.

Targeted Marketing: Football fans represent a diverse demographic, offering broad reach.

Demonstration of Commitment: Long-term sponsorships signal stability and a dedication to the partnership.

B2B Leverage: The association with a high-performance team can resonate with commercial clients seeking reliable HVAC systems.

Details of the AC Milan & Clivet Partnership Renewal

The renewed sponsorship agreement sees the Clivet logo prominently featured on the official AC Milan training apparel.This includes tracksuits,t-shirts,and other gear worn by players during training sessions. The partnership also includes digital branding opportunities, such as logo placement on the club’s website and social media channels.

Key aspects of the renewal include:

1. Extended Duration: The length of the renewed contract suggests a long-term commitment from both parties.
2. Enhanced Branding Opportunities: Beyond apparel, potential for increased stadium visibility is being explored.
3. Joint marketing Initiatives: Collaborative campaigns aimed at engaging fans and promoting both brands.
4. Focus on sustainability: Both Clivet and AC milan are increasingly focused on sustainability, creating opportunities for joint initiatives in this area.

Clivet’s Technology & AC Milan’s Performance: A Parallel

The connection between Clivet’s advanced HVAC technology and AC Milan’s pursuit of peak athletic performance isn’t accidental. Both organizations prioritize innovation and efficiency. Just as AC Milan relies on cutting-edge training methods and equipment, Clivet focuses on developing high-performance, energy-efficient climate control systems.

Consider these parallels:

Optimized Environments: Clivet creates optimized indoor environments for comfort and productivity, while AC Milan optimizes training environments for peak performance.

Precision Engineering: Both companies emphasize precision engineering and attention to detail.

Continuous improvement: A commitment to continuous improvement and innovation drives both organizations.

Reliability & Performance: Both Clivet and AC Milan are known for their reliability and consistent performance.

Looking Ahead: Potential future Developments

the renewal of this sponsorship is highly likely just the beginning of a deeper collaboration between Clivet and AC Milan. Potential future developments could include:

Stadium HVAC Solutions: Clivet providing climate control systems for the San Siro stadium (or the new stadium project