New Delhi – In a groundbreaking collaboration, BHIM, India’s homegrown payment application, has joined forces with Sony Entertainment Television to launch ‘Golden Week’ within the popular game show, Kaun Banega Crorepati (KBC). This partnership aims to broaden the reach of secure digital payments nationwide, offering BHIM users an unparalleled possibility to showcase their knowledge and possibly win big.
A Golden Ticket to the Hot Seat
Table of Contents
- 1. A Golden Ticket to the Hot Seat
- 2. How to Participate in the BHIM KBC Contest
- 3. boosting Digital Literacy and Financial Inclusion
- 4. The Growing Importance of Digital Payments in India
- 5. Frequently Asked Questions About the BHIM-KBC Contest
- 6. What is the primary goal of the BHIM app and Sony TV’s KBC collaboration?
- 7. BHIM App Collaborates with Sony TV’s KBC for Digital Payment Promotion via Exclusive Game Show Week
- 8. The Partnership: Driving Digital India Forward
- 9. KBC’s “Digital Payment Week”: How it Works
- 10. benefits of the BHIM-KBC Collaboration
- 11. Understanding UPI and BHIM: A Quick Guide
- 12. Real-World Impact: Digital Payment Adoption Trends in India
- 13. Practical Tips for Using BHIM App securely
For the first time ever, KBC will host a dedicated week of episodes exclusively for BHIM Payments App users.Ten fortunate individuals, selected through a registration process, will get the coveted chance to participate in the ‘Fastest Finger First’ round and compete for a place on the iconic Hot Seat alongside Mr. Amitabh Bachchan.
How to Participate in the BHIM KBC Contest
Aspiring contestants can register for ‘Golden Week with BHIM’ starting September 1, 2025, and concluding on October 10, 2025. The process is straightforward: download or update the BHIM Payments App, navigate to the dedicated ‘KBC Golden Week with BHIM’ section, answer a simple qualifying question, and submit basic details. All entries will undergo KBC’s standard screening process, with the ten finalists chosen to appear on the show.
Did you Know? UPI transactions in India have surged in recent years, reaching a record high of over 8.7 billion transactions in July 2024, according to data from the National Payments Corporation of India (NPCI).
boosting Digital Literacy and Financial Inclusion
This initiative isn’t merely about entertainment; it’s a strategic move to promote trust and familiarity with digital payment methods. Lalitha Nataraj, CEO of NPCI BHIM Services Limited (NBSL), emphasized the company’s commitment to becoming India’s most trusted payment app. She stated that partnering with a platform as widely respected as KBC would extend this message to households across the country, especially in areas where digital payment adoption is still growing.
Abhik Banerjee, COO of Madison Media, the official media partner for BHIM, echoed this sentiment, highlighting KBC’s unifying power and its ability to connect with audiences from all corners of India.He noted that the partnership goes beyond brand visibility,aiming to create an interactive experiance that encourages participation and engagement with the BHIM Payments App.
| Key Details | Information |
|---|---|
| Registration Start Date | September 1, 2025 |
| Registration End Date | October 10, 2025 |
| Number of Finalists | 10 |
| Platform | BHIM Payments App & Sony Entertainment Television |
Pro Tip: Regularly updating your BHIM app ensures you have the latest security features and access to all promotional offers.
The collaboration marks BHIM’s inaugural integration with KBC, aiming to provide an immersive experience that combines knowledge testing with the ease and security of the BHIM Payments App. The initiative is designed to attract not only tech-savvy users but also families, first-time digital adopters, and residents of Tier 2 and Tier 3 cities and towns.
The Growing Importance of Digital Payments in India
India’s digital payment landscape has undergone a dramatic change in recent years, fueled by government initiatives like Digital India and the widespread adoption of UPI. According to a recent report by Statista, the digital payments market in India is projected to reach $1 trillion by 2026. This growth is driven by increasing smartphone penetration, rising internet access, and the convenience and security offered by digital payment methods.The push for financial inclusion and the increasing awareness of the benefits of cashless transactions are also key drivers.
Frequently Asked Questions About the BHIM-KBC Contest
- What is the BHIM KBC contest? The BHIM KBC contest is an exclusive competition offering BHIM Payments App users a chance to appear on the game show Kaun Banega Crorepati.
- How can I participate in the BHIM KBC contest? Download or update the BHIM Payments App and register through the dedicated ‘KBC Golden Week with BHIM’ section.
- What are the registration dates for the BHIM KBC contest? Registration opens on September 1, 2025, and closes on October 10, 2025.
- Is there a cost to participate in the BHIM KBC contest? No, participation in the contest is free of charge.
- Who is eligible to participate in the BHIM KBC contest? The contest is open to users of the BHIM Payments App who meet the eligibility criteria outlined in the official contest rules.
Will this partnership encourage more Indians to embrace digital payments? Share your thoughts in the comments below!
What is the primary goal of the BHIM app and Sony TV’s KBC collaboration?
BHIM App Collaborates with Sony TV’s KBC for Digital Payment Promotion via Exclusive Game Show Week
The Partnership: Driving Digital India Forward
BHIM (Bharat Interface for Money) app, the UPI-based payment platform championed by the Indian government, has announced a strategic collaboration with sony entertainment Television’s iconic game show, Kaun Banega Crorepati (KBC). This partnership,unfolding during an exclusive “Digital Payment Week” within the show,aims to significantly boost the adoption of digital payments across India. The initiative leverages KBC’s massive viewership and cultural influence to promote the benefits of BHIM and other UPI payment methods. This isn’t just a sponsorship; it’s a focused campaign designed to educate and encourage a shift towards a cashless economy.
KBC’s “Digital Payment Week”: How it Works
The collaboration manifests as a dedicated segment within KBC episodes, running from August 18th to August 22nd, 2025.Here’s a breakdown of the key elements:
UPI-Based Questions: Contestants will face questions specifically related to digital payments, UPI, and the BHIM app. this subtly reinforces awareness and understanding of these technologies.
BHIM Integration: Viewers are encouraged to use the BHIM app for various transactions during the week, with potential rewards and recognition.
Educational Segments: Short, informative segments will be aired during commercial breaks, explaining the features and security aspects of BHIM and UPI. These segments will cover topics like:
How to download and set up the BHIM app.
The benefits of using UPI for everyday transactions.
Security features protecting against fraud.
Different ways to use BHIM – scanning QR codes, paying via virtual payment addresses (VPAs).
Celebrity Endorsements: Prominent figures will appear on KBC to advocate for digital payments and share their experiences with BHIM.
benefits of the BHIM-KBC Collaboration
This partnership offers a multitude of benefits for both BHIM and the broader Indian digital payments ecosystem:
Increased Brand Visibility: KBC’s widespread reach dramatically increases BHIM’s visibility among a diverse demographic, including those less familiar with digital payment options.
Enhanced User Acquisition: The promotional campaign is expected to drive a significant increase in BHIM app downloads and registrations.
Boost to Digital Literacy: The educational segments within KBC will improve public understanding of digital payments and address common concerns about security.
Promotion of financial Inclusion: By encouraging wider adoption of digital payments, the initiative contributes to greater financial inclusion, particularly in rural areas.
Support for the Digital india Initiative: The collaboration aligns with the Indian government’s “Digital India” program,aiming to transform India into a digitally empowered society and knowledge economy.
Reduced Cash Dependency: A key goal is to reduce reliance on cash transactions, promoting transparency and efficiency in the economy.
Understanding UPI and BHIM: A Quick Guide
UPI (Unified Payments Interface) is a real-time payment system developed by the National Payments Corporation of India (NPCI). It allows users to transfer money between bank accounts instantly, 24/7.
BHIM is a mobile app developed by NPCI, built on the UPI platform. It simplifies digital payments by allowing users to:
Scan & Pay: pay by scanning QR codes.
Send Money: Transfer funds using mobile numbers or Virtual Payment Addresses (VPAs).
Request Money: Request funds from contacts.
Bill Payments: Pay utility bills and other recurring expenses.
Real-World Impact: Digital Payment Adoption Trends in India
India has witnessed a phenomenal surge in digital payment adoption in recent years. According to data from the NPCI, UPI transactions have grown exponentially, reaching record highs in transaction volume and value.
2023: Over 7.8 billion UPI transactions were processed.
2024 (YTD August): Over 9.5 billion UPI transactions have been recorded, demonstrating continued growth.
Key Drivers: Factors contributing to this growth include:
Government initiatives like BHIM and incentives for digital payments.
Increased smartphone penetration and internet access.
The convenience and security of UPI transactions.
* The proliferation of QR codes at merchant establishments.
Practical Tips for Using BHIM App securely
While BHIM and UPI are generally secure, it’s crucial to follow these best practices:
- Set a Strong PIN: Choose a unique and arduous-to-guess PIN for your BHIM app.
- Enable Device Binding: Link your BHIM account to a specific device to prevent unauthorized access.
- Be Cautious of Phishing: Beware of fraudulent messages or emails asking for your UPI PIN or other sensitive data.
- Regularly Monitor Transactions: Check your transaction history frequently for any suspicious activity.
- Report fraud Instantly: If you suspect any fraudulent activity, report it to your bank and
