Brickly Launches Tokenized Hotel Investment Platform, Opening Doors for Retail Investors
Buenos Aires, Argentina – A seismic shift is underway in the tourism and hospitality sectors. Brickly, a pioneering platform, is leveraging blockchain technology to tokenize hotel assets, allowing investors to purchase digital shares – starting at just $100 – in hotels, apart-hotels, hostels, and even campsites. This breaking news represents a significant democratization of hotel investment, traditionally reserved for high-net-worth individuals and institutions. This isn’t just about new funding models; it’s about building communities around the places we love to travel.
How Tokenization is Disrupting the Hotel Industry
Tokenization, at its core, involves dividing the ownership of an asset into digital tokens recorded on a blockchain. Each token represents a fraction of ownership and grants corresponding economic rights. Brickly’s approach utilizes intelligent contracts and notarial validation, adding layers of security and transparency – crucial elements for building trust in this emerging space. This contrasts sharply with traditional real estate investment, often characterized by high entry barriers and opaque processes. Think of it as fractional ownership, but powered by the security and efficiency of blockchain.
While companies like Tental and Domoblock have explored tokenized investment in residential and office spaces, Brickly is uniquely focused on the tourism sector. This specialization allows them to tailor their platform and services to the specific needs of hoteliers and the nuances of the travel market. The platform isn’t just about raising capital; it’s about fostering a new relationship between investors and the properties they support.
Beyond Capital: Building Investor-Client Communities
Brickly’s model goes beyond simply providing access to capital. The company recognizes that investors with a stake in a hotel are more likely to become loyal customers and brand advocates. As entrepreneurial hospitality experts point out, “an investor that has a part of a hotel not only seeks profitability, but tends to become a recurrent and prescriber client of the brand.” This creates a virtuous cycle, where investment fuels growth, and engaged investors drive revenue.
First Project in Argentina, Eyes on European Expansion
Brickly launched in July and has already attracted around a hundred registered users. Their inaugural project, MOO Plaves Shale Shopan, a 51-apartment complex with commercial space in Buenos Aires designed for tourist rentals, is currently underway. Investors participate in a capital gain scheme with projected returns starting in 2028. The company is already looking ahead, with plans for expansion into Europe, particularly Spain, and is actively developing a regulatory framework to navigate the legal landscape.
Benefits for Hoteliers and Investors Alike
Brickly’s platform offers a compelling value proposition for both hoteliers and investors:
- For Hoteliers: Agile and flexible access to capital, the ability to finance projects without relinquishing operational control, and the creation of dedicated investor-client communities.
- For Investors: Low entry points (starting at $100), portfolio diversification within a growing sector, various return models (capital appreciation, income, or a combination), and enhanced legal security.
Looking ahead, Brickly anticipates increased liquidity through the development of secondary markets for token trading, providing investors with greater flexibility and control over their investments. This is a key step in maturing the tokenized real estate market and making it more accessible to a wider audience.
The rise of platforms like Brickly signals a fundamental shift in how tourism projects are financed and experienced. It’s a move towards a more inclusive, transparent, and community-driven future for the hospitality industry – a future where anyone can own a piece of their favorite getaway.
