Fox News Achieves Record-Breaking Ad Revenue in First Quarter, Sets New Historic Highs

News reports record-breaking ad revenue and sustained ratings dominance, defying industry trends. Explore the factors behind their success and future outlook.">
October 30,2025

Fox News Achieves Record Revenue,Solidifies Position as Top Network

New York,NY – Fox Corporation announced today its fourth quarter fiscal year 2025 results,reporting $3.29 billion in revenue and a full-year revenue of $16.30 billion.This financial performance is significantly underscored by robust advertising revenue at Fox News Media, marking its highest quarterly intake ever.The network’s success comes on the heels of a period typically characterized by declining viewership for cable news following major political events.

Ratings Momentum Drives Financial gains

According to Lachlan murdoch, Executive chair and CEO of Fox Corporation, Fox News has experienced considerable growth in audience engagement. the network has attracted 350 new national advertisers throughout 2025,a key factor contributing to the record-breaking advertising revenue. He highlighted that Fox News continues to be the moast-watched cable network in both total day and prime time viewership.

Data released indicates that Fox News currently leads all television networks in weekday prime-time viewing, averaging 3.281 million viewers-slightly surpassing ABC (3.252 million), CBS (3.104 million), and NBC (3.087 million). In October alone, the network secured an average prime-time audience of 2.3 million, while competing cable news outlets CNN and MSNBC experienced historic lows.

Network	Weekday Prime Time Viewership (Millions)
Fox News	3.281
ABC	3.252
CBS	3.104
NBC	3.087

Beyond Cable: A Broader Appeal

Murdoch emphasized a shift in perception regarding Fox News’s role in the media landscape. The network is increasingly viewed not just as a cable news source but as a major broadcast network, rivaling the established giants in terms of viewership and advertiser appeal. He noted that Fox News’s success is notable considering the typically difficult comparisons presented by the fall television season and football broadcasts.

The network’s pricing power has also increased, due to its strong market share. Murdoch stated that advertisers recognize the value of reaching Fox News’s broad audience, leading to increased spending and a willingness to experiment with the channel.

Did You Know? According to Nielsen data, live television viewing remains a significant force in the U.S., accounting for approximately 60% of total television consumption, even with the rise of streaming services. Nielsen

Wall Street Exceeds expectations

The positive results were welcomed by investors,with Fox Corp exceeding Wall Street’s projections for the fiscal first quarter. Analysts had predicted earnings per share of $1.06 and revenue of $3.58 billion. Fox, however, reported adjusted earnings of $1.51 per share and total revenue of $3.7 billion. Advertising revenue within the cable network programming division increased by 7% to $345 million,with the Fox broadcast network and owned-and-operated stations seeing a 6% rise to $1.07 billion.

Pro Tip: For investors tracking media companies, consistently monitoring advertising revenue is crucial, as it directly reflects audience engagement and market demand.

The Evolving media Landscape

The media industry is undergoing a period of rapid conversion, with the rise of streaming services and changing consumer habits. Networks like Fox News are adapting by diversifying their content offerings and maximizing their reach across multiple platforms. The ability to attract and retain a loyal audience, as demonstrated by Fox News, is paramount to success in this evolving environment. The strategies employed by Fox News-focusing on high-quality content, broad appeal, and effective advertising sales-offer valuable lessons for othre media companies navigating these challenges.

Frequently Asked Questions About Fox News’ Performance

• What is driving the growth in Fox News’ advertising revenue? The network’s strong ratings, the addition of 350 new national advertisers, and its perceived value for advertisers are all contributing to the increased revenue.
• How does Fox News compare to other cable news networks? Fox News consistently outperforms CNN and MSNBC in viewership, particularly in prime time.
• Is Fox News still considered primarily a cable news channel? Fox Corporation is now positioning Fox News as a major broadcast network,comparable to ABC,CBS,and NBC.
• What were Fox Corp’s financial results for the fiscal first quarter? Fox Corp reported adjusted earnings of $1.51 per share and total revenue of $3.7 billion, exceeding Wall Street expectations.
• What is Lachlan Murdoch’s outlook for Fox’s future? Murdoch expressed confidence in the company’s continued financial success, citing the quality of its assets and its ability to deliver results.

What do you think is the key factor in Fox News’ sustained success? And how will the network maintain its dominance in the face of growing competition from streaming services?

Share your thoughts in the comments below!

How does Tubi‘s growth contribute to Fox News’s overall advertising revenue?

The Surge in Advertising dollars: A deep Dive

Fox Corporation reported a notable upswing in revenue during its most recent quarterly earnings, largely fueled by a surge in advertising revenue. This performance, announced on August 6, 2024 (and continuing its positive trajectory into Q1 2025), marks a new historic high for the network and its affiliated platforms. While specific Q1 2025 figures aren’t yet public as of October 30,2025,analysts predict continued growth based on the strong foundation laid in late 2024. This success is attributed to several key factors, including strong viewership across its cable news and digital properties, and the increasing popularity of its free streaming service, Tubi.

Key Drivers of Ad Revenue Growth

Several elements contributed to Fox News’s remarkable ad revenue performance. understanding these drivers is crucial for investors and industry observers alike.

* Tubi’s Expanding Reach: The free ad-supported streaming service, Tubi, continues to be a major growth engine. Steady demand in the United States has translated directly into increased advertising opportunities. Tubi’s appeal lies in its diverse content library and accessibility, attracting a broad demographic.

* Political Advertising: While cyclical,political advertising remains a significant revenue source,notably during election years. The anticipation of the 2024 and ongoing 2025 election cycles has likely contributed to increased ad spending.

* Strong Cable news Viewership: Despite the fragmentation of the media landscape, Fox News maintains a loyal and substantial viewership base. This consistent audience provides a valuable platform for advertisers targeting specific demographics.

* Digital Platform Expansion: Fox News’s digital platforms, including its website and mobile app, are attracting a growing audience, creating additional advertising inventory.

* Data-Driven Advertising Solutions: Fox Corporation is increasingly leveraging data analytics to offer advertisers more targeted and effective advertising solutions,commanding higher ad rates.

Breaking Down the Numbers: Q4 2024 Performance & Projections

While detailed Q1 2025 numbers are pending, the Q4 2024 results provide a clear indication of the network’s financial health. Fox Corp exceeded Wall Street expectations for quarterly profit and revenue. This success isn’t just about volume; it’s also about value. The network is attracting premium advertising rates due to its highly engaged audience.

* Revenue Increase: Fox Corp reported a rise in overall revenue, directly linked to the advertising boom.

* Profit Beat: The company surpassed profit estimates, demonstrating efficient cost management alongside revenue growth.

* Tubi’s Contribution: The streaming service played a pivotal role, showcasing its potential as a significant revenue generator.

Analysts predict that the positive momentum will continue into Q1 2025, with potential for further gains driven by continued growth in digital advertising and the ongoing political advertising cycle.

The Impact of Streaming on Customary Media Advertising

The rise of streaming services like Tubi is fundamentally reshaping the advertising landscape. Traditional television advertising is facing increased competition, but networks like Fox are adapting by embracing streaming and offering advertisers new ways to reach audiences.

* Addressable TV Advertising: Streaming allows for more targeted advertising, known as addressable TV advertising, which delivers diffrent ads to different households watching the same programme.

* Data-Driven Insights: Streaming platforms collect valuable data on viewer behaviour,providing advertisers with insights to optimize their campaigns.

* Increased Inventory: Streaming expands the overall advertising inventory available to networks, creating new revenue opportunities.

Fox News’s Advertising Strategy: A Competitive Edge

Fox News isn’t simply benefiting from market trends; it’s actively implementing strategies to maximize its advertising revenue.

* Cross-Platform Advertising: Offering advertisers the ability to run campaigns across Fox News’s cable network, digital platforms, and Tubi.

* Premium ad Units: Developing innovative ad formats that are more engaging and effective than traditional commercials.

* Strategic Partnerships: Collaborating with advertisers to create sponsored content and integrated marketing campaigns.

* focus on Key Demographics: Targeting advertising to specific demographics that are valuable to advertisers.

Case Study: Leveraging Tubi for Targeted Advertising

A recent campaign for a major automotive brand utilized Tubi’s data-driven advertising capabilities to target viewers interested in trucks and SUVs. By focusing on this specific demographic, the advertiser achieved a significantly higher click-through rate and conversion rate compared to their traditional television advertising campaigns. This demonstrates the power of targeted advertising on streaming platforms.

Future Outlook: Sustaining Growth in a Dynamic Market

The advertising market is constantly evolving. To sustain its record-breaking ad revenue, Fox News must continue to innovate and adapt. Key areas of focus include:

* Expanding Tubi’s Content Library: Investing in original content and acquiring new programming to attract a wider audience.

* Enhancing Data Analytics Capabilities: Improving its ability to collect and analyze viewer data to offer advertisers even more targeted advertising solutions.

* Exploring New Advertising Formats: Experimenting with interactive ads, shoppable ads, and other innovative ad formats.

* Strengthening Digital Presence: Continuing to invest in its website and