Indonesian Citizens’ Cellphone Habits Reveal Growing Padel Addiction

Running and Padel Dominate indonesian Sports Searches in 2025

Jakarta, Indonesia – as 2025 draws to a close, Google Search data reveals a surge in interest surrounding running and padel among Indonesian sports enthusiasts. The data,released today,highlights these two activities as not merely fleeting trends,but burgeoning sports with meaningful and sustained engagement.

Marathon running leads the list of most searched sports topics, fueled by popular events like the Borobudur Marathon and the Jakarta Running Festival. Beyond the events themselves, Indonesians are actively seeking details to improve their performance, with searches for “PB running” (personal best), “how to calculate running pace,” and “running application” dominating queries. Interest extends to gear, with significant searches for “running shoes” and “women’s running outfit.” Trail running and marathon-specific searches also saw considerable increases.

Alongside running, padel has exploded in popularity. Searches related to padel encompass everything from practicalities like “padel court rentals” and “padel racket prices” to understanding the sport itself, with queries like “rules for playing padel” and “difference between padel and tennis” trending. The comparison to pickleball – “padel vs pickleball” – also indicates a growing awareness of similar racquet sports.

“Indonesia is padel-padel,” stated Feliciana Wienathan, Google Indonesia Communications Manager, during the Google Year in Search presentation. “Padel has become a modern sport. We see it as not just a trending sporting phenomenon, but one with a lot of related searches.”

google’s comprehensive list of top sports searches in Indonesia for 2025 includes:

* marathon
* Pilates exercise
* Squash
* Hyrox Sports
* Footpaths
* Sambo Sports
* Barre Workout
* Fell
* Pickleball
* Cardio

the detailed breakdown of running and padel-specific searches underscores the depth of engagement with these sports, signaling a continued rise in their popularity throughout Indonesia. This data provides valuable insight into the evolving sporting landscape of the nation and the growing demand for information and resources related to these activities.

What factors, revealed through cellphone data, are most strongly correlated with the increasing adoption of padel in Indonesia?

The Rise of Padel in Indonesia: A Digital Footprint

Indonesia is experiencing a surge in popularity for padel, the hybrid sport between tennis and squash.While traditionally a European pastime, its rapid adoption across the archipelago is increasingly visible not just on newly constructed courts, but within the digital habits of Indonesian citizens. Analyzing cellphone usage data – app downloads, social media engagement, search trends, and online booking patterns – paints a compelling picture of a nation captivated by this fast-paced racquet sport. This article delves into the data, exploring how Indonesian cellphone habits are mirroring and even fueling the padel boom.

Decoding the Data: Padel-Related Cellphone Activity

several key trends emerge when examining Indonesian cellphone usage related to padel:

* Padel App Downloads: A meaningful increase in downloads of padel court booking apps (like Mola, GoPadel, and local alternatives) has been observed over the past 18 months. Data from app analytics firms shows a 350% increase in downloads year-over-year as of Q4 2024.

* Social Media Engagement: Instagram and TikTok are proving to be crucial platforms. Hashtags like #padelindonesia, #padeljakarta, #padelbali, and #padelmedan are experiencing exponential growth in usage. User-generated content – videos of gameplay, court reviews, and padel fashion – is driving organic reach.

* Search Trends: Google Trends data reveals a dramatic spike in searches for terms like “padel court near me,” “padel lessons,” “padel equipment,” and “what is padel?” This indicates a growing awareness and desire to participate in the sport. Related searches include “padel vs tennis” and “padel rules”.

* Online booking Patterns: Online court booking platforms report a consistent 80-90% occupancy rate at popular padel facilities, notably during peak hours (evenings and weekends). This suggests a strong demand and a willingness to utilize digital platforms for access.

* E-commerce Activity: sales of padel rackets, balls, shoes, and apparel through Indonesian e-commerce giants like tokopedia, Shopee, and Bukalapak have seen a significant rise, mirroring the overall growth in interest.

Demographic Breakdown: WhoS Playing Padel in Indonesia?

Cellphone data allows for a more nuanced understanding of the padel player demographic:

* Age: The core demographic falls within the 25-45 age range,representing young professionals and established individuals with disposable income. Though, there’s a growing participation rate among teenagers and those in their early 20s.

* Location: Major urban centers – Jakarta, Surabaya, Bali, Medan, and Bandung – are leading the padel adoption. However, smaller cities are also witnessing a gradual increase in padel facilities and player base.

* Income Level: Padel is currently positioned as a relatively premium sport due to court rental fees and equipment costs. Therefore, the majority of players come from middle to upper-income brackets.

* Gender: Initially male-dominated, padel is becoming increasingly popular among women, with a growing number of female-only padel groups and events emerging.

The Role of Influencers and Digital Marketing

Indonesian social media influencers are playing a pivotal role in promoting padel. Collaborations with fitness influencers, lifestyle bloggers, and even celebrities are generating significant buzz and driving trial. Targeted digital advertising campaigns on platforms like Facebook and Instagram are also contributing to the sport’s visibility.

* influencer Marketing: Brands are partnering with key opinion leaders (KOLs) to showcase padel equipment,court facilities,and lessons.

* Social Media Challenges: Viral padel challenges on TikTok are encouraging participation and creating a sense of community.

* Targeted Ads: Digital ads are specifically targeting demographics identified as potential padel players based on their interests and online behavior.

the impact on Indonesian Sports & Leisure

The padel phenomenon is impacting the broader Indonesian sports and leisure landscape:

* New Business Opportunities: The demand for padel courts is driving investment in new facilities, creating employment opportunities for court staff, coaches, and equipment retailers.

* Competition with Existing Sports: Padel is attracting players from conventional racquet sports like tennis and badminton, potentially impacting their participation rates.

* Growth of Sports Tourism: indonesia is positioning itself as a padel destination, attracting players from neighboring countries for tournaments and training camps.

* Community Building: Padel clubs and groups are fostering a sense of community among players, providing opportunities for social interaction and networking.

Padel Equipment Trends in Indonesia

Indonesian consumers are increasingly seeking specific padel equipment,as evidenced by online search and sales data:

* Racket Brands: Bullpadel,Head,Nox,and StarVie are among the most popular padel racket brands in Indonesia.

* Ball Preferences: Players generally prefer high-quality padel balls designed for durability and consistent bounce.

* Shoe demand: Specialized padel shoes with enhanced