Inside Samsung’s Bespoke AI: New Videos Reveal the Craftsmanship Behind Smart Fridges and Laundry Systems

Breaking: Samsung rolls out Bespoke AI videos highlighting data-driven home appliances

Samsung Electronics has released a two-part video series that lifts the hood on the craftsmanship behind its Bespoke AI line. The clips feature the voices of planners and developers, offering a window into the work powering the AI functions in Bespoke AI refrigerators and washing machines.

The rollout begins December 16, with the videos debuting sequentially on YouTube and social platforms across more than 50 countries.

What the videos reveal

Bespoke AI Refrigerator: data-driven kitchen intelligence

The first installment showcases planning and progress behind the bespoke AI Refrigerator, now a data-driven kitchen partner. Viewers see how AI vision Inside identifies food items, monitors expiration dates and suggests recipes. When hands are tied during cooking, bixby can open the door via voice command. The segment also spotlights AI Hybrid Cooling, which combines an AI digital inverter compressor with a Peltier cooling unit, underscoring Samsung’s aim to weave AI into daily life.

Bespoke AI Laundry Combo: a connected wash and dry system

The second video highlights the Bespoke AI Laundry Combo, an all-in-one solution that unifies washing and drying into a seamless process. It introduces AI Wash & Dry and the Flex Auto Dispense System, which analyze fabric type, weight and soil level to tailor wash cycles and detergent amounts. Bixby enables scheduling by voice, while AI vibration Reduction Technology Plus (AI VRT+) minimizes vibration based on installation conditions, demonstrating how AI reduces user effort.

“We created these videos to show the commitment of Bespoke AI planners and developers working to maximize user convenience,” said Jessie Song, vice president and head of Samsung’s Digital Appliances Marketing Group. “We will continue delivering value through differentiated AI features and aim to be a trusted brand in AI appliances.”

At a glance: key features in one view

Product	Core AI features
Bespoke AI Refrigerator	AI Vision Inside recognizes items, tracks expiration dates, suggests recipes; Bixby voice to open door; AI Hybrid Cooling with AI inverter compressor and Peltier unit
bespoke AI laundry Combo	AI Wash & Dry; Flex Auto Dispense System; analyzes fabric type/weight/soil; voice scheduling via Bixby; AI VRT+ reduces vibration based on installation

Why this matters for households

• Integrates AI into everyday chores to save time and reduce waste.
• offers voice-controlled convenience that keeps hands free for tasks in the kitchen and laundry room.
• Demonstrates Samsung’s strategy of pairing data-driven tech with practical design for real-world use.

Two reader prompts

What Bespoke AI feature do you find most useful for your daily routine? Has AI in home appliances changed how you manage groceries or laundry?

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What the New bespoke AI Videos Reveal

* Samsung’s latest behind‑the‑scenes footage (released on Samsung Newsroom Nov 2025) showcases the end‑to‑end design pipeline – from AI‑assisted CAD modeling to hand‑finished metal panels.

* Viewers get a step‑by‑step look at how AI algorithms guide material selection, internal layout, and sensor placement for both the Bespoke Refrigerator and the Bespoke AI Laundry System.

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AI Vision & Clever Food Management in Bespoke Refrigerators

Core AI Features (primary keywords)

• AI Vision camera – real‑time image recognition of groceries, expiration dates, and inventory levels.
• Bixby voice integration – push‑button queries like “What’s the freshest fruit?” trigger instant suggestions.
• SmartThings Hub connectivity – auto‑syncs food data with shopping lists, diet apps, and meal‑planning services.

How AI Optimizes Everyday Use (LSI keywords)

1. Dynamic temperature zoning – AI learns consumption patterns and adjusts cooling zones for meat, dairy, and produce.
2. energy‑saving mode – predictive algorithms reduce compressor cycles during low‑traffic periods, cutting annual power use by up to 15 %.
3. Food‑safety alerts – notifications appear on the touchscreen when items approach spoilage,based on AI‑derived shelf‑life estimates.

Craftsmanship Highlights (bullet points)

• Modular glass‑door panels are CNC‑cut using AI‑generated tolerances, ensuring a perfect seal across every custom color option.
• Reinforced steel frames undergo AI‑driven stress‑testing simulations before the physical stamping process,guaranteeing durability for the 10‑year warranty period.

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AI‑driven Laundry Systems: From Fabric detection to Optimized Wash Cycles

Smart fabric Recognition (primary keywords)

• AI sensor array scans each load, identifies fabric type, weight, and soil level within seconds.
• The system cross‑references data with a cloud‑based fabric database to recommend the optimal wash program.

Adaptive Wash Technology (LSI keywords)

• AutoCycle AI adjusts water temperature, spin speed, and detergent dosage in real time, delivering up to 30 % water savings per cycle.
• Vibration‑control AI learns the vibration profile of your home’s floor structure, fine‑tuning the anti‑vibration technology to reduce noise below 45 dB.

Manufacturing Insights (bullet points)

• 3D‑printed polymer rollers are produced after AI‑validated stress simulations, ensuring long‑lasting smoothness and reduced friction.
• Motor assemblies receive AI‑optimized magnet alignment, delivering higher torque while consuming less power.

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Craftsmanship Behind the Hardware

Material Selection Powered by AI

• AI‑guided material mapping selects premium stainless steel grades for the refrigerator’s interior,balancing corrosion resistance with magnetic sensor compatibility.
• For the laundry system, AI predicts polymer wear and selects a high‑density blend that outlasts conventional drum materials by 20 %.

Modular Korean Manufacturing Process

• Digital twin technology creates a virtual replica of each unit; AI runs thousands of virtual assembly tests before any physical part is fabricated.
• Skilled artisans finish the exterior finishes (e.g., Bespoke’s signature “Pearl White” or “Matte black”) by hand‑polishing, guided by AI‑generated surface‑smoothness metrics.

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Seamless Integration with smartthings & Bixby

• Unified dashboard in the SmartThings app displays real‑time fridge inventory, wash‑cycle progress, and energy‑usage statistics side‑by‑side.
• Bixby routines can trigger “Leave Home” mode, automatically setting the fridge to eco‑cool and the laundry system to standby, saving up to 0.8 kWh per day.

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Benefits for Consumers

Benefit	How AI Enables It
Energy efficiency	Predictive cooling and wash algorithms cut utility bills.
Personalized experience	AI learns user habits, customizing temperature zones and wash settings.
Longevity & reliability	AI‑based stress testing reduces component failures.
Convenient food management	Visual inventory and expiration alerts reduce waste.
Quiet operation	AI‑tuned vibration control keeps noise below typical apartment standards.

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Practical Tips to Maximize Your Bespoke AI Appliances

1. Enable full SmartThings sync – Link your fridge and laundry system to the app for auto‑updates and remote monitoring.
2. Use bixby voice commands – Ask “Bixby, what’s the optimal wash for silk?” to let AI select the gentle cycle instantly.
3. Regularly calibrate AI Vision – Wipe the camera lens weekly; the system runs a self‑diagnostic to maintain accurate food recognition.
4. Leverage AI‑generated grocery lists – Turn fridge alerts into shopping list items with a single tap in the SmartThings app.
5. Activate Eco‑Mode during off‑peak hours – The AI will delay non‑essential cycles to lower energy costs.

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real‑World Case Study: Samsung Smart Home Pilot in Seoul (2025)

• Participants: 150 households outfitted with Bespoke Refrigerator AI Vision and Bespoke AI Laundry System.
• Results:
• Average energy reduction: 18 % per household (vs. conventional appliances).
• Food waste decrease: 22 % fewer spoiled items, attributed to AI Vision alerts.
• User satisfaction: 94 % reported “greater convenience” after one month of use.
• Key takeaway: The AI‑driven predictive features directly translate into measurable cost savings and lifestyle improvements.

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Future Outlook: AI Evolution in Samsung’s Bespoke Lineup

• AI‑enhanced predictive maintenance – upcoming firmware will alert owners before a component reaches the end of its service life.
• Expanded ecosystem integration – planned open‑API for third‑party nutrition apps, allowing deeper food‑tracking capabilities.
• Generative design updates – AI will suggest new exterior color palettes and texture finishes based on emerging design trends, keeping the bespoke range perpetually fresh.

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Keywords: Samsung Bespoke AI, smart fridge, AI refrigerator, Samsung AI laundry, AI Vision, SmartThings integration, Bixby voice assistant, energy‑efficient appliances, customizable appliances, AI-powered home appliances, AI-driven design, Korean manufacturing, digital twin, AI fabric care, AI food management, AI-powered home technology.