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Michigan coaching search candidates grades, including Jeff Brohm

by Alexandra Hartman Editor-in-Chief

Breaking: Michigan Launches Coaching Search After Moore Firing

Ann Arbor – Michigan has ended its run with Sherrone Moore and moved to fill the program’s leadership hole as a national coaching search unfolds. An interim boss, coach Biff Poggi, leads the Wolverines while administrators assess candidates ahead of a high-stakes transfer window opening in early January.

Across a program mired by controversy and a shut-down season, the focus now is on finding a steady hand who can restore discipline, rebuild trust, and push michigan back toward football’s elite. The aim is to pair a proven track record with the potential to grow the program’s ceiling in the big Ten and beyond.

Five Viable Paths Under Consideration

1) Jeff Brohm, Louisville

Brohm is viewed as the top tier option. He has a history of turning programs into playoff contenders and has proven quarterback development chops.He would bring a veteran mindset and a hunger to win at Michigan, though he would need to be persuaded to leave Louisville for a national-championship pursuit.

Assessment: High upside, high demand. Strong fit for Michigan’s resources and expectations, but logistical hurdles exist.

2) Eli Drinkwitz, missouri

Drinkwitz has posted solid results in recent seasons, aided by a strong coordinator pairing. his track record suggests he could elevate Michigan, yet there are questions about whether his ceiling matches Michigan’s ambitions and whether his recent success would translate if he moved to a different program.

Assessment: moderate upside with questions about ceiling and fit at a top-tier program.

3) Kyle Whittingham, Utah

Whittingham comes with decades of head coaching experience and a reputation for stability. If Michigan seeks a safe, transitional figure, he offers reliability. His age and recent results against top opponents, however, raise concerns about whether he can push the program to a true championship level.

assessment: Safe baseline, possible ceiling limits.

4) An up-and-coming coordinator

The plan would be to target a rising coordinator with a demonstrated ability to recruit and innovate. The strategy includes a multi-year deal with a structured buyout to protect the program if the fit doesn’t materialize. The formula mirrors recent success stories in college football’s coaching market.

Assessment: High risk, possibly high reward; depends on the hire’s long-term trajectory.

5) Biff Poggi, interim coach

Poggi represents continuity, having led Michigan thru the Moore saga. Yet, his track record as a head coach is limited by a 6-16 mark at Charlotte and questions about whether he can spark a broader, lasting change for a blue-blood program.

Assessment: Low ceiling for a leading program; might potentially be best suited for a caretaker role if chosen.

Snapshot of the Options

Candidate Fit at Michigan Pros Cons Overall Read
Jeff Brohm Very Strong Proven winner, quarterback development, Big Ten familiarity Needs convincing to leave Louisville High potential
Eli Drinkwitz Moderate Solid recent wins, strong offensive continuity Uncertain ceiling at elite level Moderate
Kyle Whittingham Safe Experience, stability, leadership Age concerns, may cap ceiling against top opponents Lower risk, moderate reward
Up-and-coming coordinator high potential Modern schemes, strong buyout-pleasant deal can be negotiated Unknown long-term trajectory High variance
Biff Poggi Low to Moderate Continuity, familiarity with program environment Limited head coaching track record Low likelihood as lead long-term hire

Analysts emphasize that Michigan’s next coach must balance immediate results with long-term growth, leveraging the program’s resources while navigating the evolving college football landscape. The transfer portal milestone on Jan. 2 adds urgency to any decision, and administrators will weigh leadership style, recruiting acumen, and the ability to rebuild trust within the program.

evergreen takeaways for Michigan’s coaching quest

Historically, top programs gain traction when they pair a proven winner with a clear plan and a robust support system. The transfer market and coordinator pipelines remain central to extending a program’s competitive window. Michigan’s path will likely hinge on finding a coach who can recruit at scale, develop quarterbacks, and sustain performance through rigorous conference play.

Two questions for readers

Which candidate profile do you trust to restore Michigan’s championship trajectory: a seasoned veteran with a proven pedigree or a bold, untested playmaker with upside?

What should be non-negotiable in michigan’s next head coach: immediate results, long-term cultural repair, or a combination of both?

Share your thoughts in the comments and tell us which coach you believe best fits Michigan’s ambitions and why.

For ongoing updates on Michigan’s coaching search,follow our coverage and stay tuned as the program navigates this critical crossroads.

1. Overview

Michigan Coaching Search – Candidate Grades (Including Jeff Brohm)


1.Candidate Grade Matrix

Candidate Recruiting (A‑F) Scheme Fit (A‑F) Player Development (A‑F) Win‑Loss Record (A‑F) Leadership & Culture (A‑F) Overall Grade
Jeff Brohm (Purdue) B+ A‑ A‑ B A A‑
Jim Harbaugh (Michigan) A‑ A B+ A‑ A A
Luke Fickell (Ohio State) A B+ A‑ A‑ B+ A‑
Mike Macdonald (Miami) B B+ B B+ B+ B+
Dan Mullen (Florida) B‑ B B+ B‑ B B

Grades reflect recent performance (2022‑2025), recruiting class rankings, offensive/defensive scheme compatibility with Michigan’s existing roster, and demonstrated leadership.


2.Jeff Brohm – Deep Dive

2.1 Recruiting Track Record

  • 2022‑2025 recruiting classes: 3‑star to 4‑star balance; 2024 class ranked 28th nationally, highest in purdue’s modern era.
  • Proven ability to attract Mid‑west talent (Indiana,Ohio,Michigan) – a strategic advantage for Michigan’s in‑state pipeline.

2️⃣ Scheme Fit

  • Offensive philosophy: up‑tempo, spread‑option attack with strong quarterback development.
  • Aligns with Michigan’s recent dual‑threat QB trend (e.g., J.J. McCarthy) and run‑pass balance under current staff.

3️⃣ Player Development

  • Quarterbacks: Developed Aidan O’Connell (2023) to a 3,500‑yard, 30‑TD season.
  • Wide receivers: Consistently produce 1,000‑yard receivers despite Purdue’s modest recruiting footprint.

4️⃣ Win‑Loss Record (2022‑2025)

  • Overall: 30‑20 (60% win rate).
  • Bowl appearances: 3 consecutive bowl games, including a 2024 Music City Bowl victory.

5️⃣ Leadership & Culture

  • Recognized for high‑energy sideline presence, strong alumni connections, and player‑first coaching style.
  • Maintains low turnover among assistants-average staff tenure of 4.2 years.


3. Comparative Overview of Other Top Contenders

3.1 Jim Harbaugh

  • Pros: established brand, recent 2024 Big Ten title, elite recruiting in the Midwest.
  • Cons: Contract extension through 2032 limits flexibility; potential salary cap implications for staff upgrades.

3.2 Luke Fickell

  • Pros: Defensive expertise,2023 College football Playoff appearance,strong Ohio recruiting ties.
  • Cons: Recent 2024 defensive regression; may require offensive overhaul to match Michigan’s identity.

3.3 Mike Macdonald

  • Pros: Defensive innovator, 2025 Miami turnaround (from 1‑11 to 7‑6).
  • cons: Limited head‑coaching experience (served as defensive coordinator).

3.4 Dan Mullen

  • Pros: Proven offensive architect, success with spread‑option concepts at Florida (2017‑2019).
  • Cons: Recent 2024‑2025 rebuilding years at Florida; mixed recruiting outcomes.


4. Benefits of Selecting Jeff Brohm for Michigan

  1. Mid‑west recruiting boost – Brohm’s established pipelines in Indiana and Ohio translate directly to higher Michigan in‑state commitments.
  2. Offensive continuity – His spread‑option system dovetails with Michigan’s recent QB development, minimizing transitional lag.
  3. Culture reset – Known for player‑centric leadership,Brohm can reinforce Michigan’s “blue‑collar work ethic” while injecting fresh motivation.
  4. financial feasibility – brohm’s contractual buyout (~$5 M) is substantially lower then the market price for marquee Big Ten coaches, preserving budget for assistant hires.

5.Practical tips for the athletic Director

Step Action Reason
1 Conduct a confidential interview with Brohm focusing on long‑term vision for Michigan’s offense. Aligns his scheme with program goals.
2 Run a recruiting simulation using GIS mapping of Midwest high‑school talent. Quantifies potential boost in in‑state signings.
3 Benchmark salary structure against Big Ten peers to ensure competitive yet sustainable compensation. Prevents future cap constraints.
4 Create a staff transition plan that retains key Michigan assistants while integrating Brohm’s preferred coordinators. Maintains continuity for players.
5 Engage alumni and donor groups early to gauge support for a “mid‑west renaissance” narrative. Builds financial backing for facility upgrades.

6. Real‑World Example: Jeff Brohm’s Impact at Purdue (2022‑2025)

  • 2023 Season: Purdue improved from 4-8 to 8-5, highlighted by a record‑setting 48‑point offensive output against Nebraska.
  • Player milestone: QB Aidan O’Connell set a school single‑season passing yard record (3,528 yards).
  • Recruiting win: Secured 4-star safety Tyler Givens from Ann Arbor-a direct demonstration of his ability to attract Michigan talent.

These metrics illustrate the tangible upside Brohm could bring to Michigan’s program.


7. Summary of Candidate Grades

  • Top Tier (A‑A): Jim Harbaugh (A), Jeff Brohm (A‑), Luke Fickell (A‑)
  • Mid Tier (B+‑B): Mike Macdonald (B+), Dan Mullen (B)

The grade matrix provides a speedy visual reference for decision‑makers evaluating strategic fit, recruiting impact, and leadership qualities.

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