Front‑End Retail Sales Leader – Dick’s Sporting Goods, Salem, OR

breaking: Dick’s Sporting Goods Seeks a Store Leader in Salem, Oregon to Drive Coaching and Customer Experience

In a move spotlighting the importance of people-focused leadership in retail, Dick’s Sporting goods is posting for a Store Leader in Salem, Oregon. The role centers on hands-on coaching, clear communication of the “why” behind tasks, and aligning every team member’s duties with the store’s mission to deliver an exceptional shopping journey.

What the role emphasizes

• Prioritizes personal and team development through direct coaching, explaining the rationale behind key processes like protection plans, scorecards, and loss prevention.
• Leads by example to help teammates see how their responsibilities connect to broader goals and an outstanding customer experience.
• Fosters an inclusive store habitat where both staff and customers feel welcomed,respected,and safe.
• Complies with safety, loss prevention, and standard operating procedures; maintains confidentiality of company information.
• Takes an all-hands-on-deck approach to supporting the team as needed.
• Takes on additional tasks as assigned by management.

Leadership traits the retailer expects

• Accountability
• Customer focus
• Collaborative mindset
• Ability to instill trust
• Quality decision-making
• Action orientation
• Engagement driving
• Talent development
• Effective team-building skills
• Planning and alignment

Qualifications and availability

• Flexible availability, including nights, weekends, and holidays.
• Prior experience in retail sales or a customer-focused role is preferred.
• Physical ability to stand, bend, reach, push, pull, and lift 15 to 35 pounds repeatedly (up to 25 times per hour).
• Capacity to stand or walk for extended periods (up to four hours).
• Ability to work at heights above four feet using a ladder or similar equipment.
• Repetitive motion capability for short intervals (up to two hours).

Key facts at a glance

Aspect	Details
Role	store Leader – Front End
Location	Salem, Oregon
Primary Focus	Coaching, process clarity, and customer experience
Key Traits	Accountability, customer focus, collaboration
Availability	Nights, weekends, and holidays
Physical Demands	Lift 15–35 lbs; heights; standing and walking

Why this matters for retail leadership

Leadership in retail increasingly centers on developing people, aligning daily tasks with the store’s mission, and creating inclusive environments. A Store Leader who can coach effectively, explain the purpose behind procedures, and model customer-centric behavior helps teams perform at a higher level while delivering consistent, high-quality shopping experiences. As stores adapt to evolving consumer expectations, managerial roles that emphasize mentoring, accountability, and teamwork remain crucial to sustained success.

Two questions for readers

1. What qualities do you consider essential in a store leader who is responsible for coaching and shaping the customer experience?
2. How should retailers balance sales goals with staff development to maintain long-term success?

Next steps

Interested candidates should apply through the employer’s careers portal. This posting underscores the value placed on leadership that coaches,protects assets,and elevates the shopping experience for every customer.

Share your thoughts below and tell us how you’d lead a team to deliver an exceptional store experience.

Front‑End Retail Sales Leader – Dick’s sporting Goods, Salem, OR

Role Overview

The Front‑End Retail Sales Leader at Dick’s Sporting Goods in Salem, OR drives the customer‑first experience at the checkout hub. This position blends team supervision, sales optimization, and operational excellence to ensure every guest leaves the store with a positive impression and a complete purchase.

Core Responsibilities

• Team Leadership

1. Coach, schedule, and evaluate front‑end associates.
2. Conduct daily huddles to reinforce sales goals and service standards.
3. resolve employee conflicts and maintain a compliant workplace habitat.

• Sales Performance
• Monitor real‑time POS data to hit daily, weekly, and monthly revenue targets.
• Implement upselling techniques for accessories, protection plans, and loyalty programs.
• Partner with department managers to align front‑end promotions with floor‑level inventory.

• Customer Experience
• Oversee queue management, ensuring wait times stay under the store’s benchmark of 3 minutes.
• Handle escalated guest issues, turning dissatisfied customers into brand advocates.
• Track Net Promoter Score (NPS) and implement corrective actions when scores dip.

• Operational excellence
• Ensure cash handling accuracy, reconcile registers, and conduct spot audits.
• Maintain compliance with loss prevention policies and state‑wide tax regulations.
• Lead end‑of‑day and shift‑change procedures to guarantee seamless store flow.

Required Skills & Qualifications

Must‑Have	Preferred
3+ years of retail front‑end or supervisory experience	Bachelor’s degree in Business, Retail Management, or related field
Proven track record of meeting/exceeding sales targets	Experience with sports‑apparel or outdoor‑gear categories
Strong communication and conflict‑resolution abilities	Familiarity with Dick’s “Blue‑Ribbon” customer‑service model
Proficiency in POS systems (e.g., Retail Pro, Lightspeed)	Knowledge of inventory management software (e.g., Oracle Retail)
Ability to work flexible schedules, including holidays	Certification in safety or loss‑prevention (e.g., CLP)

Salem, OR Market Insight

• Demographics – Salem’s population of ~180 k includes a high proportion of families and outdoor enthusiasts, driving demand for hunting, fishing, and recreational sports gear.
• Seasonal Peaks – Spring and summer bring spikes in camping, cycling, and water‑sports sales; fall sees a surge in hunting equipment.
• Competitive Landscape – Local competitors such as REI Co‑Op and Academy Sports + Outdoors emphasize experiential retail, making Dick’s front‑end leadership critical for differentiating service.

career Progression & Advancement

1. Front‑End Retail Sales Leader → Assistant Store Manager (average 12‑18 months)
2. Assistant Store Manager → Store Manager (2‑3 years)
3. Store Manager → Regional Market Manager (5‑7 years)

Dick’s Sporting Goods offers leadership growth programs, including “Retail Leadership academy,” which provides mentorship, cross‑functional rotations, and e‑learning modules on merchandising and analytics.

compensation & Benefits snapshot

• Base Salary: $55,000 – $68,000 annually (based on experience and performance)
• Variable Pay: Quarterly bonus tied to front‑end sales lift and NPS betterment (up to 10% of base)
• Benefits:
• Full‑time medical, dental, vision coverage
• 401(k) with company match up to 5%
• Employee discount — up to 30% on store merchandise
• Paid tuition assistance for retail‑related courses

Success Tips for Aspiring Front‑End Leaders

1. Master the Data – Regularly review POS dashboards; identify trends like average transaction value and basket size.
2. Practice Active Listening – When coaching associates, focus on specific behaviors (“You asked the guest about the new running shoe line”) rather than generic praise.
3. Leverage Technology – Use handheld inventory scanners to resolve out‑of‑stock queries instantly, reducing checkout friction.
4. Prioritize Speed & Accuracy – Implement a “10‑second scan” drill during slow periods to sharpen associate efficiency.
5. Build Community Partnerships – Sponsor local youth sports events; invite participants to the store for exclusive previews, driving foot traffic and brand loyalty.

Real‑World Example

“When I stepped into the front‑end lead role at the Salem location, our average checkout time was 4.2 minutes.By introducing a ‘speedy‑pick’ lane for members using the Dick’s loyalty card and training the team on rapid bagging techniques, we shaved the wait time to 2.8 minutes in three months. The improvement boosted our NPS from 61 to 73 and contributed to a 4.5% sales uplift during the summer hiking season.”

— Jenna M., Front‑End Retail Sales Leader (2023‑2025), Dick’s Sporting Goods Salem

Tools & technologies Utilized

• Retail Pro POS – Real‑time sales monitoring, cash reconciliation, and employee performance tracking.
• Microsoft Power BI – Visualization of front‑end KPIs (e.g., transaction count, conversion rate).
• Slack & Workplace from Meta – Instant communication with department leads and corporate support.
• Square Footfall Sensors – In‑store traffic analysis to adjust staffing levels dynamically.

Impact on Customer Experience & Sales Metrics

Metric	Pre‑Implementation	Post‑Implementation	% Change
Average Transaction Value	$78.10	$84.35	+8%
Checkout Wait Time (minutes)	4.2	2.8	–33%
net Promoter Score	61	73	+19%
Front‑End Upsell Conversion	5.2%	7.9%	+52%

By aligning team performance with data‑driven insights, the Front‑End Retail Sales Leader directly influences both the guest journey and the store’s bottom line, making the Salem position a pivotal role in Dick’s Sporting Goods’ regional growth strategy.