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Move over, butter yellow: the trend forecasters at Pinterest have revealed the five colours set to dominate fashion, beauty, style and culture in 2026, and there’s a hint of lemon in sight.
According to the Pinterest Palette report, the five shades that will take over your feed this year are persimmon, wasabi, cool blue, plum noir, and jade, sparking a “bold, expressive and optimistic” sartorial era. The beige palette of 2020 clean girls is finally over.
“This year’s colours feel deeper and more emotionally driven, with more intention behind them,” Pinterest’s creative strategy lead and trendspotter Louise Khong told PEDESTRIAN.TV.
“People aren’t just looking for a pretty shade for the sake of it — they want colours that serve a purpose.”
Khong said that these colours reflect a broader cultural shift.
“There’s a lot of chaos and noise in the world, and colour becomes a form of self-expression that helps people navigate that,” she explained.
To form the year’s trending palette, Pinterest analyses over 600 million users’ saves and searches over the past two years. The company also uses visual learning models to analyse what colours are appearing in saved pins, and then layers in human validation.
While last year’s Pinterest Palette felt cosy and warm, with colours including cherry red, butter yellow, dill green, indigo aura and alpine oat predicted to be the colours of the year (and we most certainly saw cherry red and butter yellow everywhere), 2026 is predicted to be louder.
Khong explained that this year’s deeper, complex palette ties in with emotional expression and intentional styling, whether it’s across fashion, beauty or home. “People are choosing colours based on how they want to feel: calm, bold, grounded, energised.”
According to Khong, this year’s Pinterest Palette will encourage people to step outside of their comfort zone. Outfits, makeup looks and home decor is going to get bolder as people start taking more risks.
“It feels like an evolution of the ‘dopamine dressing’ trend from a few years ago — using colour to express who you are and the vibe you want to project,” she explained.
How The 2026 Pinterest Palette Will Influence Fashion, Beauty And Interior Design Trends
Table of Contents
- 1. How The 2026 Pinterest Palette Will Influence Fashion, Beauty And Interior Design Trends
- 2. Cool Blue
- 3. Plum Black
- 4. Persimmon
- 5. Jade
- 6. Wasabi
- 7. What are the five colors Pinterest’s trend forecasters predict will dominate style in 2026?
- 8. The 5 Colours pinterest’s Trend Forecasters Expect To Dominate Your Style In 2026
- 9. 1. Digital Lavender: the Color of Wellbeing
- 10. 2. Apricot Crush: Optimistic Energy
- 11. 3. Mushroom Beige: Grounded Neutrality
- 12. 4.Intense Rust: Bold & Earthy
- 13. 5. Cobalt Blue: Modern Classic
Cool Blue
If cool blue was a person, it would be fresh, focussed and understated — the calm overachiever. It’s an extension of last year’s Pinterest Palette colour: indigo aura, which was more of a warmer, purple-toned blue. However, the two colours fit a very similar aesthetic.
“Cool blue appears in frosted beauty looks and clean, glossy home styling,” Khong pointed out.
It doesn’t just appear in beauty, however. While ‘icy nails winter’ is up 230 per cent in search on Pinterest, ‘glacier aesthetic’ is up 35 per cent, and ‘cool blue’ has increased by 85 per cent.
The Best Cool Blue Buys Right Now:
Plum Black
This shade is reminiscent of the sexy villain in a spy film. Think femme fatale: moody, mysterious and dramatic, almost vampy. It’s up 220 per cent in searches on Pinterest, so it’s in high demand, too.
Plum noir is the more sensual older sister to the burgundy tones of cherry red, a Pinterest Palette shade from 2025. However, this year’s darker edition has an added depth.
“Plum noir has main-character energy,” Khong described.
From dark, smokey makeup looks to a wardrobe fit for a protagonist, plum noir is predicted to dominate this winter. Sultry-looking furniture also seems to be a vibe this year, with ‘plum living room ideas’ up 240 per cent in Pinterest searches.
The Best Plum Noir Buys Right Now:
Persimmon
On the complete opposite end of the spectrum is persimmon, a vibrant shade bursting with summer energy. Khong gave it the “joyful optimist” persona of the palette.
“Persimmon shows up in summer outfits as well as ceramics and tableware,” she said.
The outfit most in demand? Persimmon suits. There’s been an increase of 105 per cent for ‘orange colour suits’ searched on Pinterest — right on time for Timothée Chalamet and Kylie Jenner‘s red carpet appearance in their matching orange Chrome Hearts at the Marty Supreme AT the premiere.
It’s also off the back of Taylor Swift‘s album The Life Of A Showgirl. The teal album had big persimmon orange lettering spelling out the album, as well as a bright orange vinyl, and we all know the cultural impact the singer has.
The Best Persimmon Buys Right Now:
Jade
Jade is a softer, more grounded shade in the 2026 Pinterest Palette.
It’s a quietly confident colour that Khong personified as the “grounded minimalist”.
It’s a popular colour for nails, with search for ‘jade marble nails’ having increased 450 per cent. ‘Jade accessories’ is also up 135 per cent, so we’re expecting to see a lot of colourful-yet-calming bags and jewellery emerge this year.
The Best Jade Buys Right Now:
Wasabi
On the complete other end of the spectrum is wasabi (AKA chartreuse), a bold, high-voltage shade that is the most polarising colour in the palette. Ever since we had our ‘brat girl summer’ in 2024/2025 (thank you, Charli xcx), this vibrant green has been growing in popularity.
In terms of fashion, Prada is the design house leading the charge on wasabi’s comeback. The shade was woven throughout numerous pieces in the brand’s SS26 runway: on bubble skirts, coats, shirts, dresses, and even gloves.
Khong labelled this shade as “the chaotic creative”, and acknowledged it’s an acquired taste. Personally, I love the fact that bolder colours like this one are finally getting their time to shine.
The Best Wasabi Buys Right Now:
IDK about you, but I’ve already got Pinterest up and getting to work creating my new vision boards.
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What are the five colors Pinterest’s trend forecasters predict will dominate style in 2026?
The 5 Colours pinterest’s Trend Forecasters Expect To Dominate Your Style In 2026
Pinterest isn’t just a platform for recipes and DIY projects anymore. It’s a powerful trend forecasting tool, influencing everything from interior design to fashion choices. Their data scientists analyze billions of searches to pinpoint emerging aesthetics before they hit mainstream popularity. For 2026, Pinterest’s trend forecasters have identified five key colours poised to dominate your style – and we’re breaking down exactly how to incorporate them.
1. Digital Lavender: the Color of Wellbeing
Forget Millennial Pink, Digital Lavender is the soothing hue taking center stage.Pinterest predicts a 35% increase in searches for this gentle purple shade. Why? It’s linked to calmness, serenity, and digital wellness – a direct response to our increasingly hyper-connected lives.
* How to Wear It: Think lavender knitwear, flowing dresses, or subtle accessories like scarves and handbags. Pair it with neutral tones like gray, cream, or white for a elegant look.
* Home Décor Impact: Incorporate lavender through accent walls, bedding, or decorative cushions. It effectively works beautifully in bedrooms and living spaces aiming for a relaxing atmosphere.
* Beyond Fashion & Interiors: Expect to see Digital Lavender influencing beauty trends – from eyeshadow palettes to nail polish colours.
2. Apricot Crush: Optimistic Energy
This vibrant, warm orange tone is all about positivity and embracing life’s little joys. Pinterest reports a 20% rise in searches for colours evoking feelings of happiness and optimism, and Apricot Crush perfectly embodies that. It’s a playful, energetic colour that’s surprisingly versatile.
* Style It Up: Apricot Crush looks fantastic as a statement piece – a bold blazer, a vibrant skirt, or a striking pair of trousers. Don’t be afraid to colour block with complementary shades like teal or cobalt blue.
* Interior design Boost: Add pops of Apricot Crush to kitchens and dining areas to create a welcoming and cheerful atmosphere. Consider painted cabinets, colourful artwork, or patterned textiles.
* The Psychology of Colour: Orange is associated with creativity and enthusiasm. Apricot Crush offers a softer, more approachable take on this powerful colour.
3. Mushroom Beige: Grounded Neutrality
As we seek more grounding and connection to nature, earthy tones are gaining traction. Mushroom Beige, a warm, muted neutral, is predicted to be the go-to neutral for 2026. It’s sophisticated,versatile,and works beautifully with a wide range of colours.
* Wardrobe Staple: invest in key pieces in Mushroom Beige – a trench coat,a tailored suit,or a classic cashmere sweater.It’s a timeless colour that will remain stylish for years to come.
* Creating a Sanctuary: Use Mushroom Beige as a base for your interior design scheme. It creates a calming and inviting atmosphere, perfect for bedrooms, living rooms, and home offices.
* Texture is Key: Pair Mushroom beige with natural textures like wood, linen, and wool to enhance its earthy appeal.
4.Intense Rust: Bold & Earthy
Building on the earthy tone trend, Intense Rust offers a bolder statement. This rich, reddish-brown hue evokes feelings of warmth, comfort, and sophistication. Pinterest data shows a growing interest in colours inspired by the natural world,especially those with a vintage feel.
* Fashion Forward: Incorporate Intense Rust through leather accessories, statement coats, or knitted jumpers. It pairs well with both neutral tones and bolder colours like emerald green or sapphire blue.
* Adding Depth to Interiors: Use Intense Rust as an accent colour in living rooms and dining areas. It adds warmth and character to any space. Consider velvet upholstery, patterned rugs, or striking artwork.
* Historical Context: Rust colours have long been associated with craftsmanship and artistry, adding a sense of heritage and authenticity.
5. Cobalt Blue: Modern Classic
While blue remains a consistently popular colour, 2026 will see a shift towards Cobalt Blue – a vibrant, electric shade that exudes confidence and sophistication. Pinterest’s trend reports indicate a desire for colours that feel both modern and timeless.
* Power Dressing: Cobalt Blue is a fantastic choice for power suits, statement dresses, and tailored separates. It conveys authority and style.
* Making a splash in Interiors: Use Cobalt Blue to create focal points in your home. Consider a statement sofa, a bold accent wall, or colourful artwork.
* Colour Psychology: Blue is often associated with trust, loyalty, and intelligence. Cobalt
