Spain’s over-the-top (OTT) video market, encompassing platforms like Netflix, Prime Video, and Disney+, is projected to experience robust growth of 9.3% over the period, exceeding €4.816 billion in revenue in 2029, compared to €3.588 billion in 2025. This expansion is fueled by both an increase in subscription video on demand (SVOD) subscriptions, expected to grow at a rate of 9.4% to generate €4.101 billion in revenue by 2029, and the development of advertising-based models (AVOD), which are anticipated to grow at an annual rate of 18.2% to reach €655 million at the end of the forecast period.
The streaming landscape continues to evolve, offering consumers a growing number of choices in content, pricing, and features, according to a recent report by CNET. As of February 2, 2026, Netflix leads in original content, with subscription plans starting at $8. Disney Plus is highlighted as the best option for families and fans of Marvel and Star Wars, although HBO Max is positioned as the premier service for high-quality content, priced at $11.
Competition within the streaming market has intensified with the emergence of services like Apple TV+, Paramount+, and Peacock, alongside established players such as Amazon Prime Video and Hulu, as noted in a Consumer Reports guide published August 27, 2025. The increasing number of options and frequent plan changes are making it more complex for consumers to select the most suitable services. Consumer Reports highlights the availability of ad-supported tiers as a means of cost savings, and the rise of free streaming services.
Netflix currently holds a prominent position, often used as a synonym for streaming itself, offering a simple interface, a solid recommendation system, and a vast catalog of licensed and original content, including series like “Bridgerton” and “Wednesday.” However, the service’s subscription plans are considered expensive, and additional fees apply for extra members. Amazon Prime Video is particularly attractive to existing Amazon Prime members, with a subscription cost of $9.
A YouTube comparison from September 14, 2025, examines Netflix, HBO Max, Amazon Prime Video, Disney Plus, and Apple TV+ in terms of plans and pricing. The analysis underscores the competitive nature of the market and the diverse offerings available to consumers.
