In Diepsloot, Johannesburg, a fully automated refill store called SKUBU is offering basic grocery items at significantly reduced prices – rice for R7 and flour for R12 – challenging traditional retail models in South Africa.
The store, which launched recently, aims to address food insecurity and affordability issues in underserved communities. SKUBU operates on a refill system, minimizing packaging waste and reducing operational costs, which are then passed on to consumers. The concept was revealed by founder De Jongh in a recent interview with News24.
Diepsloot, one of Johannesburg’s most economically challenged areas, was specifically chosen as the location for this innovative retail model. As reported by Medium, the community faces significant challenges related to poverty and access to affordable food.
SKUBU’s automation extends beyond simply dispensing products. The store is designed to operate with minimal staff, further reducing overhead. A YouTube report from June 2025 highlighted the store as a “retail revolution” unfolding in the township, addressing both economic and environmental concerns.
Brent Lindeque, a journalist with Good Things Guy and News24, has reported on SKUBU, noting its potential to serve as a model for low-income communities. The store’s approach focuses on providing essential goods at prices accessible to those with limited financial resources.
The store’s impact is still being assessed, but early indications suggest a positive response from the Diepsloot community. SKUBU’s success could potentially lead to the expansion of this model to other underserved areas in South Africa.
