Kuala Lumpur – Malaysian food content creator Khairul Aming achieved a significant milestone on TikTok, generating RM2.3 million (approximately $750,000 USD) in sales during a 12-hour livestream on February 19, 2026. This marks the highest sales total ever recorded on TikTok Shop Malaysia, according to the entrepreneur himself. The livestream, held at his newly opened restaurant Rembayung, showcased popular products like his signature Sambal Nyet Berapi, Dendeng Nyet Berapi, and Rendang Nyet Berapi.
The success of the livestream underscores the growing power of social commerce and influencer marketing in Malaysia. Khairul Aming, 33, shared the record-breaking figures on X (formerly Twitter), noting that over 51,710 products were sold during the event, attracting a viewership of 5.42 million. This achievement builds on a pattern of success for the entrepreneur, who has consistently broken sales records on the platform.
“Praise be to God, we’ve broken a record today. The highest sales in the history of TikTokShop Malaysia live stream with sales of RM2.3 million today. Thank you, everyone,” Khairul Aming posted on X, as reported by Malay Mail.
Building a Brand Through Spicy Condiments
Khairul Aming’s rise to prominence began with Sambal Nyet Berapi, his take on the classic Malaysian chili sambal. The condiment gained rapid popularity after its launch in early 2021, with over one million bottles sold by August 2022, generating RM14 million in revenue. The demand prompted him to expand operations and open a second factory to meet the growing consumer base. The livestream event featured not only the popular sambal but also ready-to-eat versions of Dendeng Nyet Berapi (spiced beef jerky) and Rendang Nyet Berapi (spicy rendang), further diversifying his product offerings.
The livestream wasn’t a solo effort; Khairul Aming hosted ten co-hosts, including well-known Malaysian comedian Zizan Razak, adding to the event’s entertainment value and reach. This collaborative approach likely contributed to the high viewership and sales figures. The event was held at Rembayung, which Khairul Aming describes as the largest livestream venue in Malaysia, signaling his investment in the live commerce space.
A History of Breaking Records
This latest achievement isn’t Khairul Aming’s first foray into record-breaking sales. In 2025, he secured a place in the Malaysia Book of Records for achieving RM1 million in sales during a TikTokShop livestream in just 19 seconds. The Straits Times reported that he had previously held the record at three minutes and 28 seconds, set in 2024, demonstrating a consistent ability to leverage the platform for rapid sales growth.
Beyond his entrepreneurial success, Khairul Aming has garnered attention for his generosity towards his employees. Reports indicate that in 2024, he closed his factories in Kelantan for five days to provide his staff with a vacation in Penang. In 2023, he provided generous Hari Raya bonuses and took his team on a shopping spree, and in 2025, he provided each employee with RM100 and groceries for Hari Raya. These actions have contributed to a positive public image and fostered employee loyalty.
The Future of Live Commerce in Malaysia
Khairul Aming’s success highlights the potential of live commerce in the Malaysian market. As TikTok Shop continues to grow in popularity, other entrepreneurs and brands are likely to explore similar strategies to engage with consumers and drive sales. The combination of engaging content, popular products, and a dedicated fanbase proved to be a winning formula for Khairul Aming, and his achievements are likely to inspire others to embrace the power of livestream shopping. The continued growth of platforms like TikTok Shop will likely lead to further innovation in the live commerce space, with brands experimenting with new formats and strategies to capture consumer attention.
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