Interest in the NTT INDYCAR SERIES is gaining traction in Brazil, with recent television viewership figures indicating a substantial audience for both the Firestone Grand Prix of St. Petersburg and the Decent Ranchers 250 at Phoenix Raceway. Approximately 550,000 viewers tuned in to watch the St. Pete race, whereas the Phoenix event attracted an estimated 700,000 Brazilian viewers, according to data discussed on the r/INDYCAR subreddit.
This surge in viewership comes as INDYCAR continues to build its international presence, capitalizing on a historical connection with Brazilian motorsports fans. For decades, the series – previously known as CART and IRL – has featured prominent Brazilian drivers who achieved considerable success, fostering a dedicated following within the country. This legacy is now translating into increased television audiences and a growing fanbase.
The historical presence of Brazilian drivers in the series is a key factor in this current interest. Throughout the 1990s and early 2000s, drivers like Gil de Ferran, Tony Kanaan, and Cristiano da Matta consistently competed at the highest level of American open-wheel racing, achieving multiple wins and championships. Gil de Ferran, for example, won the CART championship in 2000 and the Indy 500 in 2003. Tony Kanaan secured the IndyCar Series championship in 2004. This period established a strong affinity for the sport among Brazilian audiences.
The CART-IRL Split and its Impact on International Viewership
The split between Championship Auto Racing Teams (CART) and the Indy Racing League (IRL) in 1996, however, created a period of disruption. CART, initially the dominant series, continued to attract international talent and a diverse race schedule, while the IRL focused on oval racing and aimed to cultivate American drivers. As Autoweek reported, the split nearly destroyed Indy car racing in the United States. The fragmentation of the sport impacted international viewership as fans navigated competing series and schedules.
CART filed for bankruptcy in 2003, and the series was later revived as Champ Car before reunification with the IRL in 2008. Motorsport Magazine notes that the IRL’s control of the Indianapolis 500 was crucial to its survival, even as CART initially maintained a strong following. The reunification under the INDYCAR banner helped to stabilize the sport and rebuild its international appeal.
Current INDYCAR Season and Brazilian Driver Representation
The 2025 NTT INDYCAR SERIES season is already underway, with Josef Newgarden currently leading the championship standings with 78 points, according to the official INDYCAR website. While Notice currently no Brazilian drivers competing full-time in the series, the historical connection continues to resonate with fans. The recent races at St. Petersburg and Phoenix demonstrate a renewed interest from the Brazilian audience, suggesting a potential for increased viewership throughout the season.
The growing Brazilian viewership is a positive sign for INDYCAR as it seeks to expand its global reach. The series’ current schedule features a mix of oval, road, and street courses, appealing to a broad range of racing enthusiasts. The upcoming races at Barber Motorsports Park, Long Beach, and the Indianapolis Motor Speedway will be key opportunities to further engage the Brazilian fanbase and build upon the momentum generated by the initial races.
Looking ahead, INDYCAR will likely continue to explore opportunities to strengthen its presence in the Brazilian market, potentially through targeted marketing campaigns, partnerships with local broadcasters, and increased engagement with Brazilian racing fans on social media. The success of this strategy will depend on maintaining a competitive and exciting product on the track, as well as continuing to honor the legacy of Brazilian drivers who have contributed to the sport’s rich history.
What do you think will be the next step for INDYCAR to grow its fanbase in Brazil? Share your thoughts in the comments below and be sure to share this article with fellow racing enthusiasts!
