South Korea’s travel platform Hereottae is partnering with the city of Chuncheon to offer spring travel promotions, including discounts of up to 30,000 won on accommodation. The initiative aims to attract tourists to Chuncheon during the cherry blossom season, capitalizing on the city’s scenic landscapes and reputation as a popular destination for flower viewing.
The promotions, announced on March 16, 2026, provide travelers with two types of discount coupons: one offering a maximum of 30,000 won off, and another offering a 20,000 won reduction. These coupons are valid for stays booked by March 29, 2026, with check-in dates extending up to May 31, 2026, and are applicable to all accommodations within Chuncheon city limits, according to Smart Economy.
Chuncheon Tourism Boost
Hereottae is also hosting a variety of events on its app event page specifically designed for visitors to Chuncheon. These events run concurrently with the check-in period, offering additional incentives for travelers. The promotions come as Chuncheon prepares for an influx of tourists drawn by its picturesque spring scenery. According to The Hankyung, the campaign is designed to showcase the romantic atmosphere of spring in Chuncheon.
“Chuncheon is a travel destination frequently visited by travelers seeking flower viewing in a film-like spring landscape,” said Kang Hee-kyung, Head of Partnership & Marketing Strategy at Hereottae. “In addition to discount coupons, we are also running various events, so please take a look,” she added, as reported by Ziksir.
Additional Incentives and Events
Beyond the accommodation discounts, Hereottae is encouraging travelers to engage with Chuncheon through social media and review events. Travelers can participate in hashtag events to win Chuncheon city tourism souvenirs, and receive coupon rewards through review submissions. Daum reports that these initiatives are intended to enhance the overall travel experience and promote local attractions.
The partnership between Hereottae and Chuncheon city reflects a broader trend of collaboration between travel platforms and local governments to stimulate tourism and support regional economies. The timing of the promotion coincides with the peak cherry blossom season in South Korea, a period that typically sees a significant increase in domestic and international travel.
Hereottae, led by CEO Jeong Myeong-hoon, aims to position itself as a key player in facilitating spring travel experiences within South Korea. The company’s focus on providing discounts and engaging events underscores its commitment to attracting travelers and boosting the tourism sector in Chuncheon and beyond.
As the spring travel season unfolds, the success of this promotion will likely be measured by the increase in bookings and visitor numbers to Chuncheon. The ongoing events and incentives offered by Hereottae are expected to contribute to a positive travel experience for visitors and a boost for the local economy. Travelers interested in taking advantage of these offers are encouraged to visit the Hereottae app and explore the available promotions.
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