Activation – Tennis: During the Madrid tournament, Red Bull goes to the net with the “Red Bull Bassline”

2023-04-26 15:42:28

Yesterday, Red Bull organized an “entertaining” tennis event with the Red Bull Bassline, on the occasion of the Mutua Madrid Open 2023 which is currently being played in the Spanish capital.

For the third edition of this “exhibition tournament” with a more dynamic format of matches, it was the Russian Andrey Rublev who won by dominating Casper Ruud in the final. Other players like Frances Tiafoe, Stefanos Tsitsipas (Red Bull ambassador), Dominic Thiem (Red Bull ambassador), Sebastian Korda or even Feliciano Lopez, director of the Madrid Masters 1000 took part in this event.

The opportunity for the famous energy drink, which is very expensive in sport, to appear everywhere on the court and in particular on the net. A fresh and entertaining “brand content”.


It should be noted that for the official matches of the ATP and WTA tournament, the visibility of Red Bull, in particular on the net, is not deployed.

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