2023-10-04 00:10:18
Some restaurateurs are having to rethink how they attract customers as many choose to stop or limit their restaurant visits due to the rising cost of living.
Many people interviewed by TVA Nouvelles indicate that they have changed their consumption habits in recent months in terms of restaurants.
“It costs less to make food at home,” says one woman.
“I deprive myself a lot,” adds a passerby. Usually I used to go with my daughter to the restaurant regularly, but now I don’t go there anymore. Recently when I went there, I paid $70 just for the two of us.”
“We have completely changed our habits,” shares another woman. We make the chicken broth, we make our desserts.”
This situation is pushing several restaurateurs to review their way of doing things.
This is the case for Benny & Co restaurants, which is increasingly focusing on its economical offers.
“In our niche we are still lucky to have a loyal clientele,” explains the vice-president of marketing and public relations, Elisabeth Benny. We keep them thanks to offers […] which are available [à l’année] which have affordable prices whether you are alone or with your family.”
“We have not increased the number of promotions,” she adds. We focused a lot of our communications on the promotions we already had. We highlighted them more.”
See the full explanation in the video above
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