Adci and YouTube Launch Application Process for the 7 Days Brief Content Writer Opportunity

world cause. Applications are now open, with a November 6th deadline.">

Creative Challenge Launched: young Filmmakers Tasked with Impactful YouTube Videos

Milan, Italy – October 21, 2025 – A unique competition, dubbed ‘7 Days Brief’, has been unveiled, challenging aspiring filmmakers to produce original and compelling video content for YouTube within a stringent seven-day timeframe.The initiative,a collaboration between YouTube and Adci,seeks to hone the skills of emerging creatives while amplifying the message of a vital non-profit association.

The Challenge: Speed, Strategy, and Social Impact

The ‘7 Days Brief’ project is designed to replicate the fast-paced environment of modern content creation, demanding both strategic thinking and creative vision. Participants will be tasked with responding to a specific brief centered around the work of Casa Arcobaleno,an organization dedicated to a critical social mission. The aim is twofold: to provide young talents with a platform to contribute to a worthy cause and to equip Casa Arcobaleno with innovative interaction strategies.

Expert jury to Guide and Evaluate Entries

A prestigious panel of industry leaders will oversee the competition, offering guidance and ultimately selecting the winning entry. The jury is co-led by Christopher Jones, YouTube content & Creative Lead at google, and Francesco Epifani, Chief Creative Officer at Next Different. These presidents will be supported by four additional experts:

• Michele Mariani, Executive Creative Director, Armando testa Group.
• Stefano Guidi, Creative Director, Havas Milan.
• Felicia Palombo, Business Development Director, Dentsu Creative EMEA.
• Cinzia Caccia, Executive Creative Director, Dentsu Creative Italy.

The Power of Storytelling in the Digital Age

According to Stefania Siani, president of Adci, captivating audiences in today’s digital landscape requires more than just entertainment. “In a world of skip, scroll and swipe, the success of a campaign is being able to make people stop,” Siani stated. “On platforms like YouTube, stories that resonate and hold attention are paramount.” This underscores the importance of narrative in cutting through the noise and achieving genuine engagement.

Did you know? Short-form video content is currently dominating social media, with platforms like TikTok and YouTube Shorts experiencing exponential growth. Statista reports that billions of users actively engage with short-form videos daily.

Key Dates and Application Details

Registration for ‘7 Days brief’ opens on Monday, October 20th, and will be facilitated through the Adci website (https://adci.it/). The project brief itself will be available for review on the same platform. The winning entry will be announced during the Adci Awards 2025 gala, scheduled for November 6th at the Allianz MiCo in Milan.

Event	Date
Registration Opens	October 20, 2025
Submission Deadline	October 27, 2025 (estimated)
Awards Ceremony	november 6, 2025

The Evolving Landscape of Video Marketing

The rise of platforms like YouTube has fundamentally changed the marketing landscape. Traditional advertising methods are increasingly giving way to content-driven strategies that prioritize engagement and authenticity. Brands are shifting budgets towards video production,with HubSpot reporting that video is now the preferred content format for a majority of consumers. The ability to create compelling narratives that capture attention quickly is becoming an essential skill for marketers and creatives alike.

Pro Tip: Focus on creating content that provides value to your audience, weather through education, entertainment, or inspiration. Authenticity and a clear understanding of your target demographic are key to success.

Frequently Asked Questions About ‘7 Days Brief’

• What is ‘7 Days Brief’? It’s a creative competition challenging young filmmakers to create impactful YouTube videos in just seven days.
• Who is eligible to participate in the ‘7 Days Brief’ competition? The competition is open to aspiring video creators looking to gain experience and showcase their talent.
• What is the focus of this year’s ‘7 Days Brief’? This year’s challenge centers around Casa Arcobaleno and its mission, encouraging creatives to support a vital social cause.
• when is the deadline to submit a video for the ‘7 Days Brief’ contest? The deadline is anticipated to be October 27th, 2025, though specific details will be available on the Adci website.
• Where can I find more information and register for the challenge? Visit the Adci website at https://adci.it/ for complete details and registration instructions.
• What skills are valuable for succeeding in the ‘7 Days Brief’ challenge? Strategic thinking,creative vision,video editing proficiency,and a strong understanding of YouTube content trends are all valuable assets.
• Why is storytelling crucial for success on YouTube? In a crowded digital landscape, compelling stories are crucial for capturing attention, fostering engagement, and creating a lasting impact.

What aspects of this creative challenge most excite you? How do you see the convergence of social impact and video content evolving in the future?

What experience is most crucial for applicants to the Adci and YouTube content writer possibility?

Understanding the Collaboration: Adci & YouTube

The Advertising Creators Initiative (Adci), in partnership with YouTube, has launched a compelling opportunity for content writers: a 7-day brief focused on creating engaging and effective ad copy. this initiative aims to bolster the quality of advertising content on the platform, offering a unique chance for writers to contribute directly to the YouTube ecosystem. This isn’t just a writing job; it’s a chance to impact how brands connect with audiences on one of the world’s largest video platforms. The program specifically targets individuals skilled in digital advertising, copywriting, and understanding YouTube ad formats.

who is Eligible for the 7 days Brief?

The Adci and YouTube content writer opportunity is designed for a specific profile. Here’s a breakdown of the key eligibility criteria:

* Experience: Demonstrated experience in copywriting, particularly for digital advertising. A portfolio showcasing previous work is crucial.

* Understanding of YouTube: Familiarity with the YouTube platform, its audience, and its various ad formats (e.g., In-stream ads, Finding ads, Bumper ads).

* Brief Adherence: Ability to work within a tight deadline – the 7-day brief demands efficient and focused work.

* Creative Thinking: A knack for crafting compelling narratives and persuasive copy that resonates with viewers.

* Location: While not always explicitly stated, opportunities like these often prioritize applicants within specific regions. Check the official application details for geographic restrictions.

* Skills: Strong command of language, grammar, and storytelling. knowledge of marketing principles is a significant advantage.

The Application Process: A Step-by-Step Guide

Navigating the application process is key to securing this freelance writing opportunity. Here’s a detailed guide:

1. Find the Application Link: The primary source for the application is the official Adci website and/or YouTube’s Creator Hub. Keep an eye on social media channels (LinkedIn, Twitter) associated with both organizations for announcements.
2. Review the Brief: Before applying, thoroughly read the 7-day brief. Understand the project scope, target audience, and specific requirements. This demonstrates your commitment and attention to detail.
3. Portfolio Submission: Prepare a portfolio showcasing your best ad copywriting work. Include examples relevant to video advertising if possible. Highlight results – did your copy lead to increased click-through rates or conversions?
4. Application Form: Complete the application form accurately and comprehensively. Be prepared to answer questions about your experience, skills, and availability.
5. writing Sample (Potential): Some applications may require a short writing sample related to the brief. Treat this as a mini-project and deliver your best work.
6. Submission & Confirmation: Submit your application and look for a confirmation email. Follow up if you don’t receive confirmation within a reasonable timeframe.

Key Skills to Highlight in Your Application

to stand out from other applicants, emphasize these skills:

* Concise Copywriting: YouTube ads are frequently enough short-form. Demonstrate your ability to convey a message effectively in limited space.

* Call to Action (CTA) Expertise: Strong CTAs are vital for driving results. Showcase your ability to write compelling CTAs that encourage viewers to take action.

* A/B Testing Knowledge: Understanding A/B testing principles shows you’re data-driven and focused on optimization.

* Keyword Integration: While avoiding keyword stuffing, demonstrate your understanding of how to incorporate relevant keywords into ad copy for improved visibility. Think about search terms users might employ.

* Brand Voice Adaptation: the ability to adapt your writing style to different brand voices is highly valuable.

* Understanding of YouTube Analytics: Familiarity with YouTube analytics can definitely help you understand ad performance and optimize copy accordingly.

Benefits of Participating in the Adci & YouTube Program

Beyond the financial compensation, this opportunity offers several benefits:

* Portfolio Enhancement: adding youtube ad copy to your portfolio demonstrates your versatility and expertise.

* Industry Exposure: Working with Adci and YouTube provides valuable industry exposure and networking opportunities.

* Skill Development: The 7-day brief is a fast-paced learning experience that will sharpen your copywriting skills.

* Impactful Work: Your work will directly impact the quality of advertising on YouTube, reaching a massive audience.

* Potential for Future Opportunities: Triumphant completion of the brief could lead to further collaborations with Adci and YouTube.

Resources for Preparation

* YouTube Help Center: https://support.google.com/youtube/?hl=en#topic=9257498 – Learn about YouTube ad formats and best practices.

* Google Ads Help: https://support.google.com/google-ads/?hl=en#topic=3119077 – Understand the fundamentals of Google Ads,