‘Advertising industry blue chip’ Noje, image hit by controversy over power abuse[MK이슈]

picture explanationslavery. Photo l Star Today DB

Dancer Noje (real name Noh Ji-hye), who became famous through ‘Street Woman Fighter’, acknowledged and apologized for allegations of abuse in SNS advertisements, but her image was severely damaged.

On the 4th, allegations were raised online that Noje had abused power in the course of an SNS advertisement. It was claimed that Noze did not upload the post contracted with a small business on social media even after the upload deadline passed, and even this was deleted after a while. In particular, since only posts related to luxury brands remain on Noje’s SNS, suspicions have spread.

In this regard, Noje’s agency, Starting House, said on its website on the 4th, “It is not true that Noje divides its brands into ‘luxury’ and ‘small’ and uploads SNS posts and that they are receiving 30 to 50 million won per post.” said the position.

He continued, “As for the post upload schedule, we first check the contract period and deliver it to the artist, and then upload it through SNS according to the schedule within the deadline. I’m telling you,” he added.

However, the agency suddenly changed its position on the 5th, a day later. Starting House said on the same day, “Due to our negligence, we could not keep the contract period promised in advance with the staff, and we confirmed that the post could not be uploaded or deleted within the deadline due to insufficient communication with the artist. Due to this, we apologize for causing inconvenience and disappointment to the officials and the fans who support our artist Noje.”

In addition, “As a result, we would like to express our apologies for causing inconvenience and disappointment to the officials and fans who support our artist Noje.” I will do my best to prevent a recurrence, and I will do my best to maintain smooth communication with the people involved and the artist.”

Noje gained a lot of popularity by appearing as the leader of Crew Wavy in the Mnet dance contest program ‘Street Woman Fighter’, which aired last year. In particular, the choreography of ‘Hey Mama’ made by Noje was talked about online, leading to the ‘dance challenge craze’.

After the broadcast, Noje was active in broadcasts such as ‘Youth Star’ and ‘Tiktok’s Counterattack’, and met with fans through a nationwide tour concert of ‘Street Woman Fighter’ and showed off her popularity. In December of last year, he appeared on the MBC entertainment program ‘Radio Star’ and said, “After appearing in ‘Street Woman Fighter’, the fee has increased by 70 times.

But now, I am choosing according to my schedule.”

However, due to the SNS advertisement controversy this time around, Noje, who used to be a blue chip in the industry, suffered a major blow to his image. Netizens lamented that they had already lost their original mind.

Noje has grown into a dancer and influencer with 3.3 million Instagram followers. Attention is paid to whether he will be able to overcome the controversy and continue the trend with a sense of responsibility commensurate with his popularity.

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[ⓒ 매일경제 & mk.co.kr, 무단전재 및 재배포 금지]

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