2023-09-08 11:53:25
Published on September 8, 2023 at 12:18 p.m. Updated on September 8, 2023 at 1:53 p.m.
The Rugby World Cup starts this Friday, and it will boost the return of the small screen. With a French team among the big favorites, the audiences risk panicking the counters from the inaugural match once morest the All Blacks. And the enthusiasm of advertisers is tangible also thanks to icons like Antoine Dupont.
Difficult to make predictions, but strong audiences are expected.According to a recent Odoxa survey for Meta, 58% of French people want to follow the event, or 12 points more than for the Football World Cup in Qatar! By broadcasting 20 matches, including France-New Zealand and the final on October 28, TF1 reserved most of the best posters.
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