Beauty habits and skin care have become more relevant in recent years. More and more people are interested in aesthetic medicine and consider it a key tool to generate subtle changes in their appearance and allow them to feel, look and live better.
In order to understand the interest of Latin Americans towards aesthetic medical procedures, Merz Aesthetics, an aesthetic medicine company that is part of the Merz Pharma Group, conducted research in the countries of Colombia, Brazil, Argentina and Mexico. The survey was developed digitally to 4,019 men and women over the age of 25 in the months of July and August 2021.
Among the most relevant findings, it was found that 75% of Latin Americans consider that, when performing an aesthetic procedure, it is possible to generate a change in the perception they have about themselves, allowing them to feel more confident and comfortable in their own skin.
On the other hand, Colombia was the country in which the population was most concerned about their self-esteem and self-care. 83% of Colombian respondents said they had taken more care during the pandemic and 70% sought information about injectables. In addition, 10% of these underwent some aesthetic procedure during the pandemic period, reflecting a demand for the service in the country.
One of the results of the study revealed that a large percentage of people who want to have injectable facial procedures, would do so to improve the signs of aging, such as wrinkles or expression lines (51%) and others to improve their self-esteem (30%).
The exposed data mark a trend of growth in the interest of people and the realization of aesthetic treatments, making them an important ally within their beauty and skin care routines.
As General Manager of Merz Aesthetics for Colombia, it is my duty to ensure that we are an innovative company that offers high quality solutions in the market and builds trust in its consumers. That’s why, annually, we invest a large percentage of our sales in Research and Development (R&D) projects so that doctors have at their disposal state-of-the-art technology and can offer differential, safe and effective experiences to their patients. In this way, we accompany them in the search for their best version.
Being part of the aesthetic medicine industry, I have understood that patients have become active and educated players in choosing high-quality skin care procedures and products.
Therefore, it is important that, with the help of health professionals, we offer them relevant information, so that they make sound decisions and improve their quality of life.
At Merz Aesthetics, we will continue to work to optimize our products and services understanding that, with the “new normal”, the demand for aesthetic medical procedures is here to stay. We will focus our efforts on providing the best solutions and educating society to eliminate the prejudices that still persist around aesthetic medicine.
We will be spokespersons of a valuable message; self-confidence is a fundamental pillar for the quality of life of human beings and aesthetic medicine is a tool that allows us to reinforce it.